This document describes Mailburn, an email application that aims to improve the business user experience of email. It summarizes complaints about the current state of email, how people currently use tools other than email for similar tasks, and Mailburn's initial MVP app features. The document is seeking €300,000 in funding to further develop Mailburn apps and grow its initial user base and revenue.

1. Reinvents email for business

2. EmailToday is Horrendous
• Hasn’t changed in the past 10 years
• Takes ⅓ of work time to manage
• Is not optimized for business tasks

3. Considering how much time I spend in email,
it's kind of scary to think how much I'd be
justified in paying. At least $1000 a month.
~ Paul Graham
Email is the absolute devil.
~ MG Siegler
I routinely delete my entire inbox.
~ Michael Arrington
Opinion Leaders Say

4. Why People Use Email
1. Message people
2. Work with tasks and to-dos
3. Unified notifications hub
4. Calendar and meetings
5. Read newsletters
6. Authentication on the web
7. Documents archive
Originally, email was
designed for #1 … 30 years ago

5. Tools for SameTasks
Oddly, these tools’ interfaces don’t
resemble an email’s interface whatsoever

6. $15 / month
$50 / month
$40 / month
$18 / month
$36 / month
How Do People Cope Now?
With the help of paid plug-ins that do not work on mobile
devices.

7. Gives business people proper email user experience,
integrated with their business systems.
Mailburn

8. FirstVersion, MVP
iPhone application that shows conversations with
real people in chats just like WhatsApp.
• Show conversations with real people as chats
• Remove quotation and signatures from the body
• Integrated with Salesforce.com
• Notifications when somebody opens your email
• Specific audience of sales people who receive 150+
emails / day

10. 10
12
15
18
20
2013 2014 2015 2016 2017
Source: Radicati Group, 2013
Global Email Market
Revenue ($B)

11. Source: IDC and Facebook – “Always Connected” (2013)
Email is the Most Popular Activity
on Smartphone

12. “There will be roughly 1 billion email business users by 2017”
– Radicati Group
1st Target Audience – Sales People
23M
Sales
21M
Execs
22M
Marketers

13. Competition

14.  Have access to a large audience
 Established brands
— Aimed at the mass consumer market
— Do not integrate with other business systems
— Work in old “sender – subject – snippet” paradigm
— Outlook is complicated to set up and only works
well only within the Microsoft ecosystem
Competitor Analysis

15. To increase the productivity of business users
while working with their email.
Our Mission

16. Monetization
$10 / month
for business features

17. User Acquisition
Inbound
marketing Facebook
ads
Direct sales

18. • 2014 Canary Calendar sold to GoDaddy
• 2013 Xobni sold to Yahoo for $60M
• 2013 Mailbox sold to Dropbox for $20M
• 2012 Rapportive sold to LinkedIn for $15M
• 2012 Sparrow sold to Google
Conclusion - email and productivity startups are very
popular and are often bought by larger corporations.
Latest Mergers & Acquisition

19. Kate, iOSAnn, Design
KillerTeam
Alex, СTОDaniel, Founder & СЕО

20. Experienced C0-Founders
• Serial entrepreneurs
• 10+ startups combined, 3 exits
• Apps with 1M+ installs
• Companies with $1M monthly revenue

21. Board of Advisors

22. Accelerated by

23. We Need
€300,000
25% already raised
With that money we will:
• Create apps for iPhone and Android
• Get 20,000 active and 4,000 paying users
• Break even with operating expenses
• Validate marketing channels and sales strategy

24. Why Us?
• We have a killer team (BizDev, Backend, UX, iOS)
• More than 1000 users in waiting list
• Launched beta with 40 beta testers
• Huge and confirmed email problem and market
• Email startups are bought within 3 years
Come and try it for yourself at
www.mailburn.com/demo

25. Reinvents email for business
Raising €300,000
Daniel Pavlyuchkov
daniel@mailburn.com