1. Audience Feedback
What have I learnt from my audience feedback?
This is media evaluation question three, I will be discussing
who my audience are, what I found out about what people
like and what I can make better in my media productions.
I have gone round collecting information from
a variety of different people

2. How I got my feedback
I was unable to upload my music video
production onto blogger at this point as the file
was to large and the movie stream clip came out
with very bad quality, For this reason I went round
individually showing my production to people on
my laptop on final cut pro, Asking them to answer
a few questions about my music video.

3. Oppositional and Negotiated
The negotiated readings for my music video come from middle
aged men and young females who are into mainstream chart
music. These are a group of people who will listen when its on but
would not find it themselves or really know who the artists are.
My oppositional audience are old men and middle
aged women who would never even consider
listening to this genre of music.

4. Feedback 1
Jennifer, 36, White, New Zealand
I like the setting and
the way the
characters enter
the setting at the
beginning. Also the
way they leave at
the end making it
feel very complete.
I think more variety is
needed in the
second verse.
I would never find this
track myself, I would
only listen to it via other
people so it does not
really appeal to my
interest in music.

5. Feedback 2
Tom, 18, White British, Hackney
The shots of the
machines are
good and the
theme, also I
like the fish eye
lens, Also a
great location. Yes it does appeal
To my interest in music.
I think the shots are
too clear for the type of
gritty music video you
are creating, some sort
of filter should be added.

6. Feedback 3
Amena, 17, Mixed race, Irish/Indian
I like the location of the production, the
Costumes, the comedy of the video, the
props.
I would have changed
some of the shots that I
saw.
No it does not appeal
to my interest

7. Feedback 4
Kingsley, 18, Nigerian/British, Finsbury park
I like how you have
used a fish eye lens,
I really like these and
do not see them
used enough in
media production
that I am interested
in.
Being a huge fan of
underground music
videos I noticed that
your lip sync is not
perfect, This could
irritate fans.
Yes this does appeal
to my interest in
music.

8. Feedback
I did around 10 audience feedbacks but the rest have been
placed onto my blogger, I have shown three that I believe
all have very different interests in music. My feedback two
tom, he is my preferred reading, who I am trying to aim to
music production to. He Is in my primary target audience.

9. Target Audience
The first thing I was trying to discover from my audience
feedback was who my target audience are. By asking a
large range of people of different ages and background I
was able to create a rough target audience. As there are
always outliers, as not all the same people like the same
music. From the feedback I found that my main target
audience for my music production and the genre UK Hip
hop is 16-26 year old males interested in underground
music, combined with an interest in modern street art.
That is the primary audience but there is definitely a
secondary audience for adults who may have grow up along
side some of the music and the small percentage of females
interested into this genre of music.

10. Location
I asked my audience to tell me one thing about my
video that they enjoyed, more than half my
audience, target audience or not said they loved the
location that I picked to film my production. This
location was aimed at my target audience as it is
what a lot of UK hip hop genres do, but I believe it was
liked by everyone as it was original and represents the
UK hip hop genre effectively.

11. Filter
I also asked my audience to tell me one way they
believe I could improve my production and make
it more enjoyable for my viewers. A couple of
people mentioned that I should filter my video as
the filming is too clear when my video is in a
broken down gritty environment. This is something
I need to add to my video before my final draft.