ITM 309   Web Page Development Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email_addre...
Today’s Learning Objectives <ul><li>Successful Start for Completing Assignment #6 </li></ul><ul><li>Understand and Apply C...
This Week’s Recitation <ul><li>Create a Web Page </li></ul><ul><li>Enhance Your Web Page </li></ul><ul><li>Create Your Per...
Video Highlights <ul><li>Internet has been around since late 1960s </li></ul><ul><ul><li>Originally Military & Academic Ne...
Your Personal Wiki <ul><li>A wiki (Hawaiian for “quick”) is a piece of software that allows anyone to freely create and ed...
Your Personal Wiki: Topics <ul><li>Student organization </li></ul><ul><li>Fraternity or sorority </li></ul><ul><li>Academi...
CREDIBLE WEB SITE CRITERIA <ul><li>Attractive to user/customer </li></ul><ul><li>Represents you and your company. </li></u...
 
 
Signs A Website Offers  a Poor User Experience <ul><li>Lots of traffic, few  purchases </li></ul><ul><li>Abandoned items i...
 
 
 
 
 
 
 
 
 
 
CREDIBLE WEB SITE CRITERIA <ul><li>Design your site so it looks  professional . </li></ul><ul><li>Make it easy to verify t...
CREDIBLE WEB SITE CRITERIA <ul><li>Make it easy to  contact  you. </li></ul><ul><li>Make your site  easy to use  --- and u...
ITM 309 Homework <ul><li>Complete Part I of Assignment #6  </li></ul><ul><li>Keep Up: Baltzan Readings and Slides </li></u...
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Lecture Slides 11 19 08

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Lecture Slides 11 19 08

  1. 1. ITM 309 Web Page Development Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email_address] November 19, 2008
  2. 2. Today’s Learning Objectives <ul><li>Successful Start for Completing Assignment #6 </li></ul><ul><li>Understand and Apply Credible Website Criteria </li></ul>
  3. 3. This Week’s Recitation <ul><li>Create a Web Page </li></ul><ul><li>Enhance Your Web Page </li></ul><ul><li>Create Your Personal Wiki: Part I for #6 </li></ul>
  4. 4. Video Highlights <ul><li>Internet has been around since late 1960s </li></ul><ul><ul><li>Originally Military & Academic Network </li></ul></ul><ul><ul><li>“ Killer app” - eMail </li></ul></ul><ul><li>World Wide Web – 1990 [now called Web 1.0] </li></ul><ul><ul><li>Originally text only, based upon simple “Markup” language that allowed formatting and linking between pages </li></ul></ul><ul><ul><li>“ Killer app” – Web sites & eCommerce </li></ul></ul><ul><li>Web 2.0 – last one to three years </li></ul><ul><ul><li>Interactivity a premium </li></ul></ul><ul><ul><li>“ Killer app” - Rich Collaboration and personalization </li></ul></ul>
  5. 5. Your Personal Wiki <ul><li>A wiki (Hawaiian for “quick”) is a piece of software that allows anyone to freely create and edit the content of a web page simply by using any Web browser. </li></ul><ul><li>Wikis offer a powerful, flexible and collaborative communication tool for developing Web sites. </li></ul><ul><li>The best part of a wiki is that it grows and evolves as the collaborating community adds content. </li></ul><ul><li>Wikis are designed for anyone who wants to enhance team communications, improve knowledge sharing, foster collaboration, and build online communities. </li></ul>
  6. 6. Your Personal Wiki: Topics <ul><li>Student organization </li></ul><ul><li>Fraternity or sorority </li></ul><ul><li>Academic organization </li></ul><ul><li>Favorite author or book </li></ul><ul><li>Favorite band or musician </li></ul><ul><li>Favorite sports team </li></ul><ul><li>Favorite movie </li></ul><ul><li>Other </li></ul>
  7. 7. CREDIBLE WEB SITE CRITERIA <ul><li>Attractive to user/customer </li></ul><ul><li>Represents you and your company. </li></ul><ul><li>Trust in transacting. </li></ul><ul><li>Credible. </li></ul>
  8. 10. Signs A Website Offers a Poor User Experience <ul><li>Lots of traffic, few purchases </li></ul><ul><li>Abandoned items in shopping carts </li></ul><ul><li>Users only hit top level of your site – do not visit deeper pages </li></ul><ul><li>Lack of repeat customers </li></ul>
  9. 21. CREDIBLE WEB SITE CRITERIA <ul><li>Design your site so it looks professional . </li></ul><ul><li>Make it easy to verify the accuracy of information on your site. </li></ul><ul><li>Show that there is a real organization behind your site. </li></ul><ul><li>Highlight the expertise in your organization and in the content and services you provide. </li></ul><ul><li>Show that trustworthy people stand behind your site. </li></ul>
  10. 22. CREDIBLE WEB SITE CRITERIA <ul><li>Make it easy to contact you. </li></ul><ul><li>Make your site easy to use --- and useful. </li></ul><ul><li>Update your site’s content often. </li></ul><ul><li>Use restraint with any promotional content. </li></ul><ul><li>Avoid errors of all types, regardless of how small they seem. </li></ul>
  11. 23. ITM 309 Homework <ul><li>Complete Part I of Assignment #6 </li></ul><ul><li>Keep Up: Baltzan Readings and Slides </li></ul><ul><ul><li>Chapters 9 and 10 </li></ul></ul><ul><ul><li>Chapters 11 and 12 Next Week </li></ul></ul>

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