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Business based Web Development


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Businesses measure success objectives and customers assess content quality and relevance. How successful is your site? Thom Robbins will share his 20 years of experience working with application developers, customers and marketers worldwide about the role of a CMS systems in solving customer needs and the importance of business objectives in your website process.

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Business based Web Development

  1. 1. Business Based Web Development <br />@Kentico_CMS<br />@trobbins<br />Thomas Robbins,<br />
  2. 2. About Us<br />Some of our customers<br />Kentico CMS is one of the most comprehensive content management systems on the planet. With almost 7000 web sites in 84 countries and backed by an extensive partner network it’s used for everything from simple web sites to complex applications. Kentico CMS is easy to install, simple to manage, scalable and reliable.<br />
  3. 3. Today - The Agile Web<br />What’s the Relative Sizing<br />Total Sites Across All Domains (August 1995 – July 2011)<br />In the July 2011 survey Netcraft received responses from 357,292,065 sites.<br />Source:<br />What’s Hot Today?<br />
  4. 4. Today - Changing Experiences<br />Amazing rise of social connections computing<br />‘Cross follow’ Phenomena<br />Many users don’t directly access the site<br />Question: How much does your friends opinion matter?<br />Source Business Insider 2011<br />
  5. 5. Today – Getting local<br />We see a dramatic Increase in multi-language sites<br />Cloud computing enables local servers <br />Question: How many people have multi-language sites?<br />
  6. 6. What does your site mean?<br />Represents company brand and public facing presence<br />How your company is seen by the world wide audience<br />Internally represents an operational asset<br />People ‘make’ your site<br />Process keeps it running<br />Technology powered<br />
  7. 7. Content is King!<br />What is the king?<br />Web content is the text, structure and navigation elements in a web page. Essentially it is the visual and audio components that a user will encounter as part of their user experience on a web site. This includes applications, code, images, sounds, data, PDF’s, spreadsheets to name just a few. <br />What about social networking?<br />Long Live the King!<br />Customer connection mechanism<br />What your audience is looking for<br />Provides information about your product or service<br />Allows people to easily link and discuss (natural links)<br />Opportunities for multi-targeting and multi-channel<br />
  8. 8. Kings Need Some Help…<br />Create a context <br />consistent customer experience regardless of device<br />Provides security<br />Enables discovery/sharing<br />Allows people (company) to work independently<br />Role based<br />Enables company innovation <br />Developer freedom<br />Trend acceptance<br />
  9. 9. What the heck is a CMS?<br />People<br />Process <br />Technology<br />King Content<br />Squire CMS<br />
  10. 10. CMS Systems<br />
  11. 11. When do you need a CMS?<br />Is my content collection, management and publishing process to complex to manage informally?<br />CMS System<br />
  12. 12. 5 Reasons to implements a CMS<br />Provide you customers a consistent and manageable web experience. <br />Drastically increase your customer retention rates.<br />Dramatically increase the productivity of your content managers, web designers and application developers. <br />Improve the security of your web site and protect your customer’s personal information.<br />Improve business continuity and execution<br />
  13. 13. Determine Your Needs<br />
  14. 14. Investigation<br />
  15. 15. Why do CMS Projects Fail?<br />Web architecture projects are complex. Project requirements are often not well understood which leads to bad purchase decisions and architecture choices. <br />Inconsistent user experience resulting from poorly thought out content reuse and lack audience understanding. <br />Inconsistent site update experience for content managers, web designers and applications developers resulting in overly complex technology and process. <br />
  16. 16. 3 Common Pitfalls<br />Scope creep in project implementations. One more feature is only a little bit more work- right?<br />People don’t like to change the way they work. We are all comfortable with how we work – why change?<br />Expecting the technology of a CMS solution to solve the entire problem. Managing content on a website is an editorial process – why not treat it that way? <br />
  17. 17. Q&A<br />?<br />
  18. 18. Thank you!<br /> E-mail:<br /> Twitter: trobbins<br /> Blog:<br />