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Question 1 of 20
5.0 Points
You are about to create your first PowerPoint presentation and
you want to utilize the default templates to help you in your
slide design. How do you access the templates?
A. Click the Office button, click New, and then click Installed
Templates.
B. Click the New Presentation button on the Home tab ribbon,
and click Installed Templates.
C. Click Installed Templates from the Design tab ribbon.
D. Click the Layout button in the Slide Group on the Home tab
ribbon, and click Installed Templates. Reset Selection
Mark for Review What's This?
Question 2 of 20
5.0 Points
You can select a slide layout from a gallery of basic selections
for an individual slide by:
A. clicking the Office Button and selecting the desired slide
design after hitting the New Slide command.
B. clicking the lower part of the New Slide button on the
Home tab ribbon and selecting the desired slide.
C. clicking the Slide Gallery button in the Slides group on the
Design tab ribbon.
D. clicking the New Slide button on the Slide Show tab ribbon
and selecting the desired slide. Reset Selection
Mark for Review What's This?
Question 3 of 20
5.0 Points
You are creating a new PowerPoint presentation and you want
to make sure that all of the slides have a unified Presentation
theme. Which tab ribbon allows you the opportunity to select a
presentation theme?
A. Home tab
B. Insert tab
C. Design tab
D. Slide Show tab Reset Selection
Mark for Review What's This?
Question 4 of 20
5.0 Points
You are working on a PowerPoint presentation with a partner.
The partner calls you as you are working on it to ask which
presentation theme you are using. Where can you look to see
which theme you currently are working with?
A. It is displayed above the ribbon at the top of the screen.
B. It is displayed just below the ribbon near the top of the
screen.
C. It is displayed on the task bar in the bottom right-hand
corner of the screen.
D. It is displayed on the status bar in the bottom left-hand
corner of the screen. Reset Selection
Mark for Review What's This?
Question 5 of 20
5.0 Points
Selected color themes in PowerPoint are applied to:
A. backgrounds only.
B. objects only.
C. backgrounds and objects only.
D. backgrounds, objects, and text. Reset Selection
Mark for Review What's This?
Question 6 of 20
5.0 Points
Changing the Headings Font will modify the text and then the:
A. slide titles.
B. headers and footers.
C. body section.
D. image captions. Reset Selection
Mark for Review What's This?
Question 7 of 20
5.0 Points
You must access the __________ to change the Headings Font.
A. Headers and Footers group on the Home tab ribbon
B. Font group on the Home tab ribbon
C. Font theme group on the Design tab ribbon
D. Text Theme group on the Design tab ribbon Reset
Selection
Mark for Review What's This?
Question 8 of 20
5.0 Points
By default, a background style is applied to:
A. any slides created after the selection of the background
style.
B. any slides that have not been previously saved.
C. the slide currently appearing in the slide pane only.
D. all slides in the presentation. Reset Selection
Mark for Review What's This?
Question 9 of 20
5.0 Points
You have changed the background style of some of your slides
but you now wish to change them back to your original choice.
How do you accomplish this?
A. Click the Reset Slide Background button in the Background
group.
B. Uncheck the checkbox selection for the unwanted
background style.
C. Click the Undo button in the editing group.
D. Click the Reset button in the editing group. Reset
Selection
Mark for Review What's This?
Question 10 of 20
5.0 Points
Once you apply an image as a background for a slide you are:
A. unable to reverse the selection.
B. unable to hide the image from view.
C. unable to change the size of the image.
D. unable to apply it as a background for other slides. Reset
Selection
Mark for Review What's This?
Question 11 of 20
5.0 Points
Which of the selections below is NOT a background option
when clicking the Format Background button?
A. Solid
B. Gradient
C. Picture or texture fill
D. No background Reset Selection
Mark for Review What's This?
Question 12 of 20
5.0 Points
The WordArt Styles group is located on the:
A. Home tab ribbon.
B. Design tab ribbon.
C. Format tab ribbon.
D. Text tab ribbon. Reset Selection
Mark for Review What's This?
Question 13 of 20
5.0 Points
To create WordArt in a slide, click on the __________ tab and
click the WordArt button.
A. Insert
B. Drawing Tools
C. Format
D. Design Reset Selection
Mark for Review What's This?
Question 14 of 20
5.0 Points
Clicking the Character Spacing tab allows you to configure the:
A. vertical spacing between the lines of text.
B. horizontal spacing between the font characters.
C. vertical spacing between the list levels.
D. vertical spacing between the paragraphs. Reset Selection
Mark for Review What's This?
Question 15 of 20
5.0 Points
Clicking the button will allow you to:
A. select a font.
B. select from the WordArt gallery.
C. underline highlighted text.
D. change the color of highlighted text. Reset Selection
Mark for Review What's This?
Question 16 of 20
5.0 Points
You can change the color of the bullets in a bullet list by:
A. clicking the Bulleted tab after clicking Bullets and
Numbering.
B. clicking the Colors tab after clicking Bullets and
Numbering.
C. clicking the Filled Square Bullets tab after clicking Bullets
and Numbering.
D. clicking the Bullet Color button in the Paragraph group.
Reset Selection
Mark for Review What's This?
Question 17 of 20
5.0 Points
Clicking the Cut button on the Home tab ribbon will:
A. delete all text from the selected slide.
B. delete all text from the PowerPoint presentation.
C. remove selected text and send it to the clipboard.
D. copy selected text and send it to the clipboard. Reset
Selection
Mark for Review What's This?
Question 18 of 20
5.0 Points
You have copied a selection of text from a slide and you now
want to paste it to another slide. Which key combination will
allow you to paste the text?
A. Ctrl + P
B. Ctrl + C
C. Ctrl + X
D. Ctrl + V Reset Selection
Mark for Review What's This?
Question 19 of 20
5.0 Points
You have changed the formatting for the text on a slide you are
working on. You now decide to revert back to the default text
format. What is the easiest way to do this?
A. Click the Clear All Formatting button.
B. Click the Undo Text Formatting button.
C. Click the Clear All Text Styles button.
D. Check the Default Text Formatting checkbox. Reset
Selection
Mark for Review What's This?
Question 20 of 20
5.0 Points
You want to change the format for every slide in a previously
created PowerPoint presentation. The easiest way to do this is to
modify the:
A. format for each slide individually.
B. template that the presentation was created from.
C. slide master of the presentation.
D. draft page that the presentation was created from. Reset
Selection
Mark for Review What's This?
Summer 2016
100 points
Company Analysis Paper
You are to submit the paper in Chapter 13.
I will not take any late.
Paper Purpose:
The purpose of this paper is to become familiar with a major
U.S. company.
You are to analyze Kellogg Company
Paper Guidelines:
Typed, double spaced, size 12 font
Cover sheet
Properly document all outside sources of information. (See
note below)
Minimum of five sources are required. Wikipedia cannot be a
source.
Bibliography must be included using the MLA. Simply
providing the website address is not considered a proper
citation. Note you must use the alternative http citation and
identify the specific website page. Visit this website for
information on the MLA style.
https://owl.english.purdue.edu/owl/resource/747/01
Obtained from Purdue OWL website: I “ require the use of
URLs, MLA suggests that the URL appear in angle brackets
after the date of access. Break URLs only after slashes.
Aristotle. Poetics. Trans. S. H. Butcher. The Internet Classics
Archive. Web Atomic and Massachusetts Institute of
Technology, 13 Sept. 2007. Web. 4 Nov. 2008.
‹http://classics.mit.edu/›. “
Proper grammar, punctuation and spelling are required.
NOTE: Cutting and pasting from a web site is considered
plagiarism and academic dishonesty. The content must be
paraphrased and the paper must be written in your own words.
Any word for word material must be contained in quotes and
properly documented. Plagiarized papers will receive a grade
of zero, and may not be resubmitted. Point deductions will
occur if guidelines are not followed.
The Writing Center is a good source on campus for
documentation help or to have someone look over your paper
for typo’s, spelling, grammar etc.
You need to be sure if you use any words directly you put the
source in “ “ and if you paraphrase you need to use ( )
with the source.
Your paper will be submitted via Blackboard and you will have
the option of doing a plagiarism self-check. The paper should
not be emailed, it must be submitted on Blackboard.
There is a rubric provided on Blackboard.
Documentation required in the text of the paper and in the
Works Cited (bibliography). Every question response should
have the source following the text.
You should title each section as shown in the syllabus.
Company Description
(1) Kellogg Company is in the business of
>>>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>> ( Source) (2) Kellogg Company is in
the industry of >>>>>>>>>>>>>>>
>>>>>>>>>>>>>> (Source) (3)>>>>>>>>>>>>
Company History
(1)>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Everyone does the paper on Kellogg Company. In the past,
several people have done the paper on a different company. You
will receive a zero on the paper if it is not completed on
Kellogg Company.
Lastly, Papers will not be accepted after the deadline in the
syllabus.
Stating you had trouble attaching the paper will not be a valid
excuse.
If you have trouble attaching, you must email me the paper by
the 9:00pm deadline, however this does not exclude you from
submitting the paper via Blackboard.
Paper Contents:
Be sure to address the following items in your essay. Each
section should be clearly labeled and numbered. Points will be
deducted if the outline is not followed in order and sections are
not labeled.
For Example:
Company Description Question #1: Kellogg Company is in the
business of …………………
Company Description 20 points
1. What business is the company in? Be specific, there could be
several.
1. What industry is the company in? Be specific, there could be
several.
1. What products and or services are offered by the company?
List both the product and or service categories, as well as
specific brand names. Need to go into depth.
1. Where is the company’s main headquarters?
1. How many people does the company employ? Be sure to list
source of data and point in time data represents within text of
essay (Year). Figure must be for a 2014 or later.
1. Does the company operate outside the U.S. if so , where? List
specific countries if applicable.
Company History 20 points
When and how was the company founded?
1. Give a detailed chronological history of the firm. Multiple
pages from the start of company to present. Be very detailed.
Company Mission 10 points
1. Provide the company’s mission statement and analyze how it
relates to the company? A company could call their mission
statement a credo.
Company Leadership 20 points
1. Who is the CEO of the company?
1. What is the CEO’s educational background?
1. What past positions did the CEO hold within the company, as
well as any outside of the company?
Company Stock Analysis 20 points
1. What was the value of 1 share of stock on 9/23/2014? Provide
source of data in text and use the close or last price.
1. What was the value of 1 share of stock on 9/23/2013?
Provide source of data in text and use the close or last price.
1. What did the company pay in dividend income to
shareholders in 2013 calendar year. Provide the annual
dividend per share. Remember dividends are often paid each
quarter and can differ from quarter to quarter. Provide source
of data in text.
1. On which stock exchange is the company traded?
1. What is the stock ticker symbol for the firm?
Company Major Competitors 10 points
1. List the 2 main competitors in the United States breakfast
cereal segment. Be sure to include the major competition in
the breakfast cereal segment, not competitors in other segments.
You could even go to the grocery store, and look in the cereal
aisle.
1. Explain the competitors operations in detail? 1 paragraph on
each competitor.
Company Analysis Paper Rubric
QUESTION
0 points
2 points
4 points
Company Description
Question 1
Student did not answer question.
Student did not define the business the company is in with
adequate detail, however provided a basic analysis and
identified several business units. Business units were not all
identified
Student provided well thought out, multiple sentence response,
clearly defining all business units within the company.
Company Description
Question 2
Student did not answer question. Student identified incorrect
industry or industries.
Student identified correct industry or industries, however did
not provide analysis of the industry.
Student provided well thought out, multiple sentence response,
correctly identifying industry and analyzing the industry.
Company Description
Question 3
Student did not answer question. Student did not identify
products and or services.
Student identified many products and services however did
provide a detailed list.
Student provided well thought out, multiple sentence response,
correctly identifying the products and services offered by the
company. Brands and product types.
QUESTION
0 points
1 ½ Points
3 Points
Company Description
Question 4
Student did not answer question. Student incorrectly identified
the company’s main headquarters.
X
Student correctly identified the company’s main headquarters.
Company Description
Question 6
Student did not answer question. Student incorrectly identified
locations outside of the US, if applicable.
Student identified locations outside of the US, if applicable.
Student did not identify all locations.
Student provided well thought out, multiple sentence response,
correctly identifying locations outside the US if applicable.
QUESTION
0 points
1 Point
2 Points
Company Description
Question 5
Student did not answer question. Student gave incorrect
employment numbers.
Student provided employment numbers, however did not
provide source within text and point in time numbers were
retrieved.
Student provided current employment numbers, citing source
within text and point in time numbers were retrieved.
QUESTION
0 Points
2 1/2 Points
5 Points
Company History
Question 1
Student did not answer question. Student incorrectly identified
date company was founded and how it was founded.
Student correctly identified either the date the company was
founded or how it was founded, however failed to mention both.
Student provided well thought out, multiple sentence response,
correctly identifying the date company was founded, as well as
how it was founded.
QUESTION
0 Points
5 Points
15 Points
Company History
Question 2
Student did not answer question.
Student provided history however discussion of history lacked
adequate depth.
Student provided well thought out, 3 or 4 paragraph response
clearly discussing the company history throughout all the years
the company existed.
Question
0 Points
5 Points
10 points
Company Mission
Question 1
Student did not answer question. Student incorrectly identified
mission statement.
Student provided mission statement, however did not analyze
the statement.
Student provided well thought out, multiple sentence response,
correctly identifying the mission statement and clearly
analyzing the mission statement.
Question
0 Points
4 Points
Company Leadership Question 1
Student did not answer question. Student incorrectly identified
the CEO.
N/A
Student correctly named the CEO.
0 Points
4 Points
8 Points
Company Leadership Question 2
Student did not answer question. Student response did not
address question.
Student discussed educational background, however response
lacked detail.
Student provided well thought out, multiple sentence response
clearly discussing the educational background.
Company Leadership Question 3
Student did not answer question. Student response did not
address question.
Student identified some past positions, however did not provide
enough detail.
Student provided well thought out, multiple sentence response
clearly identifying past positions.
QUESTION
0 Points
2 Points
4 Points
Company Stock Analysis Question 1
Student did not answer question.
Student provided correct value, however did not provide source.
Value provided was within a few cents of actual value.
Student provided correct value, as well as the source.
Company Stock Analysis Question 2
Student did not answer question.
Student provided correct value, however did not provide source.
Value provided was within a few cents of actual value.
Student provided correct value, as well as the source.
Company Stock Analysis Question 3
Student did not answer question. Student incorrectly identified
dividend amount.
Student identified dividend amount for only 1 quarter or
provided correct answer without source.
Student provided correct value, as well as the source.
Question
0 Points
2 Points
4 Points
Company Stock Analysis Question 4
Student did not answer question. Student incorrectly identified
exchange.
N/A
Student correctly identified the exchange.
Company Stock Analysis Question 5
Student did not answer question. Student incorrectly identified
the ticker symbol.
N/A
Student correctly identified the ticker symbol.
Question
0 Points
2 ½ Points
5 Points
Major Competitor Question 1
Student did not answer question. Student provided incorrect
competitors.
Student answered question, however student provided only a
few competitors.
Student provided well thought out, multiple sentence response,
correctly identifying all competitors.
Major Competitor Question 2
Student did not answer question. Student incorrectly explained
competitor operations.
Student explained competitor operations, however did not
provide enough detail.
Student provided well thought out, multiple sentence response
clearly explaining the competitor operations.
Point Deductions
Cover Sheet Missing
-4 points
5 Source Requirement Not Met
-2 points per source missing
Bibliography Missing
-5 points
Use of poor grammar, poor punctuation and poor spelling.
-5 points
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Your initial post should be made during Unit 2, january 21st at 4.docx
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Your initial post should be made during, Submissions after this time.docx
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Your individual sub-topic written (MIN of 1, MAX 3 pages)You.docx
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PowerPoint Presentation Templates and Themes

  • 1. Part 1 of 1 - Question 1 of 20 5.0 Points You are about to create your first PowerPoint presentation and you want to utilize the default templates to help you in your slide design. How do you access the templates? A. Click the Office button, click New, and then click Installed Templates. B. Click the New Presentation button on the Home tab ribbon, and click Installed Templates. C. Click Installed Templates from the Design tab ribbon. D. Click the Layout button in the Slide Group on the Home tab ribbon, and click Installed Templates. Reset Selection Mark for Review What's This? Question 2 of 20 5.0 Points You can select a slide layout from a gallery of basic selections for an individual slide by: A. clicking the Office Button and selecting the desired slide design after hitting the New Slide command. B. clicking the lower part of the New Slide button on the Home tab ribbon and selecting the desired slide. C. clicking the Slide Gallery button in the Slides group on the Design tab ribbon. D. clicking the New Slide button on the Slide Show tab ribbon and selecting the desired slide. Reset Selection Mark for Review What's This? Question 3 of 20 5.0 Points You are creating a new PowerPoint presentation and you want to make sure that all of the slides have a unified Presentation
  • 2. theme. Which tab ribbon allows you the opportunity to select a presentation theme? A. Home tab B. Insert tab C. Design tab D. Slide Show tab Reset Selection Mark for Review What's This? Question 4 of 20 5.0 Points You are working on a PowerPoint presentation with a partner. The partner calls you as you are working on it to ask which presentation theme you are using. Where can you look to see which theme you currently are working with? A. It is displayed above the ribbon at the top of the screen. B. It is displayed just below the ribbon near the top of the screen. C. It is displayed on the task bar in the bottom right-hand corner of the screen. D. It is displayed on the status bar in the bottom left-hand corner of the screen. Reset Selection Mark for Review What's This? Question 5 of 20 5.0 Points Selected color themes in PowerPoint are applied to: A. backgrounds only. B. objects only. C. backgrounds and objects only. D. backgrounds, objects, and text. Reset Selection Mark for Review What's This? Question 6 of 20 5.0 Points Changing the Headings Font will modify the text and then the: A. slide titles.
  • 3. B. headers and footers. C. body section. D. image captions. Reset Selection Mark for Review What's This? Question 7 of 20 5.0 Points You must access the __________ to change the Headings Font. A. Headers and Footers group on the Home tab ribbon B. Font group on the Home tab ribbon C. Font theme group on the Design tab ribbon D. Text Theme group on the Design tab ribbon Reset Selection Mark for Review What's This? Question 8 of 20 5.0 Points By default, a background style is applied to: A. any slides created after the selection of the background style. B. any slides that have not been previously saved. C. the slide currently appearing in the slide pane only. D. all slides in the presentation. Reset Selection Mark for Review What's This? Question 9 of 20 5.0 Points You have changed the background style of some of your slides but you now wish to change them back to your original choice. How do you accomplish this? A. Click the Reset Slide Background button in the Background group. B. Uncheck the checkbox selection for the unwanted background style. C. Click the Undo button in the editing group. D. Click the Reset button in the editing group. Reset
  • 4. Selection Mark for Review What's This? Question 10 of 20 5.0 Points Once you apply an image as a background for a slide you are: A. unable to reverse the selection. B. unable to hide the image from view. C. unable to change the size of the image. D. unable to apply it as a background for other slides. Reset Selection Mark for Review What's This? Question 11 of 20 5.0 Points Which of the selections below is NOT a background option when clicking the Format Background button? A. Solid B. Gradient C. Picture or texture fill D. No background Reset Selection Mark for Review What's This? Question 12 of 20 5.0 Points The WordArt Styles group is located on the: A. Home tab ribbon. B. Design tab ribbon. C. Format tab ribbon. D. Text tab ribbon. Reset Selection Mark for Review What's This? Question 13 of 20 5.0 Points To create WordArt in a slide, click on the __________ tab and click the WordArt button.
  • 5. A. Insert B. Drawing Tools C. Format D. Design Reset Selection Mark for Review What's This? Question 14 of 20 5.0 Points Clicking the Character Spacing tab allows you to configure the: A. vertical spacing between the lines of text. B. horizontal spacing between the font characters. C. vertical spacing between the list levels. D. vertical spacing between the paragraphs. Reset Selection Mark for Review What's This? Question 15 of 20 5.0 Points Clicking the button will allow you to: A. select a font. B. select from the WordArt gallery. C. underline highlighted text. D. change the color of highlighted text. Reset Selection Mark for Review What's This? Question 16 of 20 5.0 Points You can change the color of the bullets in a bullet list by: A. clicking the Bulleted tab after clicking Bullets and Numbering. B. clicking the Colors tab after clicking Bullets and Numbering. C. clicking the Filled Square Bullets tab after clicking Bullets and Numbering. D. clicking the Bullet Color button in the Paragraph group. Reset Selection
  • 6. Mark for Review What's This? Question 17 of 20 5.0 Points Clicking the Cut button on the Home tab ribbon will: A. delete all text from the selected slide. B. delete all text from the PowerPoint presentation. C. remove selected text and send it to the clipboard. D. copy selected text and send it to the clipboard. Reset Selection Mark for Review What's This? Question 18 of 20 5.0 Points You have copied a selection of text from a slide and you now want to paste it to another slide. Which key combination will allow you to paste the text? A. Ctrl + P B. Ctrl + C C. Ctrl + X D. Ctrl + V Reset Selection Mark for Review What's This? Question 19 of 20 5.0 Points You have changed the formatting for the text on a slide you are working on. You now decide to revert back to the default text format. What is the easiest way to do this? A. Click the Clear All Formatting button. B. Click the Undo Text Formatting button. C. Click the Clear All Text Styles button. D. Check the Default Text Formatting checkbox. Reset Selection Mark for Review What's This? Question 20 of 20 5.0 Points
  • 7. You want to change the format for every slide in a previously created PowerPoint presentation. The easiest way to do this is to modify the: A. format for each slide individually. B. template that the presentation was created from. C. slide master of the presentation. D. draft page that the presentation was created from. Reset Selection Mark for Review What's This? Summer 2016 100 points Company Analysis Paper You are to submit the paper in Chapter 13. I will not take any late. Paper Purpose: The purpose of this paper is to become familiar with a major U.S. company. You are to analyze Kellogg Company Paper Guidelines: Typed, double spaced, size 12 font Cover sheet Properly document all outside sources of information. (See note below) Minimum of five sources are required. Wikipedia cannot be a source. Bibliography must be included using the MLA. Simply providing the website address is not considered a proper citation. Note you must use the alternative http citation and identify the specific website page. Visit this website for information on the MLA style. https://owl.english.purdue.edu/owl/resource/747/01 Obtained from Purdue OWL website: I “ require the use of
  • 8. URLs, MLA suggests that the URL appear in angle brackets after the date of access. Break URLs only after slashes. Aristotle. Poetics. Trans. S. H. Butcher. The Internet Classics Archive. Web Atomic and Massachusetts Institute of Technology, 13 Sept. 2007. Web. 4 Nov. 2008. ‹http://classics.mit.edu/›. “ Proper grammar, punctuation and spelling are required. NOTE: Cutting and pasting from a web site is considered plagiarism and academic dishonesty. The content must be paraphrased and the paper must be written in your own words. Any word for word material must be contained in quotes and properly documented. Plagiarized papers will receive a grade of zero, and may not be resubmitted. Point deductions will occur if guidelines are not followed. The Writing Center is a good source on campus for documentation help or to have someone look over your paper for typo’s, spelling, grammar etc. You need to be sure if you use any words directly you put the source in “ “ and if you paraphrase you need to use ( ) with the source. Your paper will be submitted via Blackboard and you will have the option of doing a plagiarism self-check. The paper should not be emailed, it must be submitted on Blackboard. There is a rubric provided on Blackboard. Documentation required in the text of the paper and in the Works Cited (bibliography). Every question response should have the source following the text. You should title each section as shown in the syllabus. Company Description (1) Kellogg Company is in the business of >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> ( Source) (2) Kellogg Company is in the industry of >>>>>>>>>>>>>>> >>>>>>>>>>>>>> (Source) (3)>>>>>>>>>>>> Company History (1)>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
  • 9. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Everyone does the paper on Kellogg Company. In the past, several people have done the paper on a different company. You will receive a zero on the paper if it is not completed on Kellogg Company. Lastly, Papers will not be accepted after the deadline in the syllabus. Stating you had trouble attaching the paper will not be a valid excuse. If you have trouble attaching, you must email me the paper by the 9:00pm deadline, however this does not exclude you from submitting the paper via Blackboard. Paper Contents: Be sure to address the following items in your essay. Each section should be clearly labeled and numbered. Points will be deducted if the outline is not followed in order and sections are not labeled. For Example: Company Description Question #1: Kellogg Company is in the business of ………………… Company Description 20 points 1. What business is the company in? Be specific, there could be several. 1. What industry is the company in? Be specific, there could be several. 1. What products and or services are offered by the company? List both the product and or service categories, as well as specific brand names. Need to go into depth. 1. Where is the company’s main headquarters? 1. How many people does the company employ? Be sure to list source of data and point in time data represents within text of essay (Year). Figure must be for a 2014 or later. 1. Does the company operate outside the U.S. if so , where? List specific countries if applicable. Company History 20 points
  • 10. When and how was the company founded? 1. Give a detailed chronological history of the firm. Multiple pages from the start of company to present. Be very detailed. Company Mission 10 points 1. Provide the company’s mission statement and analyze how it relates to the company? A company could call their mission statement a credo. Company Leadership 20 points 1. Who is the CEO of the company? 1. What is the CEO’s educational background? 1. What past positions did the CEO hold within the company, as well as any outside of the company? Company Stock Analysis 20 points 1. What was the value of 1 share of stock on 9/23/2014? Provide source of data in text and use the close or last price. 1. What was the value of 1 share of stock on 9/23/2013? Provide source of data in text and use the close or last price. 1. What did the company pay in dividend income to shareholders in 2013 calendar year. Provide the annual dividend per share. Remember dividends are often paid each quarter and can differ from quarter to quarter. Provide source of data in text. 1. On which stock exchange is the company traded? 1. What is the stock ticker symbol for the firm? Company Major Competitors 10 points 1. List the 2 main competitors in the United States breakfast cereal segment. Be sure to include the major competition in the breakfast cereal segment, not competitors in other segments. You could even go to the grocery store, and look in the cereal aisle. 1. Explain the competitors operations in detail? 1 paragraph on
  • 11. each competitor. Company Analysis Paper Rubric QUESTION 0 points 2 points 4 points Company Description Question 1 Student did not answer question. Student did not define the business the company is in with adequate detail, however provided a basic analysis and identified several business units. Business units were not all identified Student provided well thought out, multiple sentence response, clearly defining all business units within the company. Company Description Question 2 Student did not answer question. Student identified incorrect industry or industries. Student identified correct industry or industries, however did
  • 12. not provide analysis of the industry. Student provided well thought out, multiple sentence response, correctly identifying industry and analyzing the industry. Company Description Question 3 Student did not answer question. Student did not identify products and or services. Student identified many products and services however did provide a detailed list. Student provided well thought out, multiple sentence response, correctly identifying the products and services offered by the company. Brands and product types. QUESTION 0 points 1 ½ Points 3 Points Company Description Question 4 Student did not answer question. Student incorrectly identified the company’s main headquarters. X Student correctly identified the company’s main headquarters. Company Description Question 6
  • 13. Student did not answer question. Student incorrectly identified locations outside of the US, if applicable. Student identified locations outside of the US, if applicable. Student did not identify all locations. Student provided well thought out, multiple sentence response, correctly identifying locations outside the US if applicable. QUESTION 0 points 1 Point 2 Points Company Description Question 5 Student did not answer question. Student gave incorrect employment numbers. Student provided employment numbers, however did not provide source within text and point in time numbers were retrieved. Student provided current employment numbers, citing source within text and point in time numbers were retrieved. QUESTION 0 Points 2 1/2 Points 5 Points
  • 14. Company History Question 1 Student did not answer question. Student incorrectly identified date company was founded and how it was founded. Student correctly identified either the date the company was founded or how it was founded, however failed to mention both. Student provided well thought out, multiple sentence response, correctly identifying the date company was founded, as well as how it was founded. QUESTION 0 Points 5 Points 15 Points Company History Question 2 Student did not answer question. Student provided history however discussion of history lacked adequate depth. Student provided well thought out, 3 or 4 paragraph response clearly discussing the company history throughout all the years the company existed. Question 0 Points 5 Points 10 points Company Mission Question 1
  • 15. Student did not answer question. Student incorrectly identified mission statement. Student provided mission statement, however did not analyze the statement. Student provided well thought out, multiple sentence response, correctly identifying the mission statement and clearly analyzing the mission statement. Question 0 Points 4 Points Company Leadership Question 1 Student did not answer question. Student incorrectly identified the CEO. N/A Student correctly named the CEO. 0 Points 4 Points 8 Points Company Leadership Question 2
  • 16. Student did not answer question. Student response did not address question. Student discussed educational background, however response lacked detail. Student provided well thought out, multiple sentence response clearly discussing the educational background. Company Leadership Question 3 Student did not answer question. Student response did not address question. Student identified some past positions, however did not provide enough detail. Student provided well thought out, multiple sentence response clearly identifying past positions. QUESTION 0 Points 2 Points 4 Points
  • 17. Company Stock Analysis Question 1 Student did not answer question. Student provided correct value, however did not provide source. Value provided was within a few cents of actual value. Student provided correct value, as well as the source. Company Stock Analysis Question 2 Student did not answer question. Student provided correct value, however did not provide source. Value provided was within a few cents of actual value. Student provided correct value, as well as the source. Company Stock Analysis Question 3 Student did not answer question. Student incorrectly identified dividend amount. Student identified dividend amount for only 1 quarter or provided correct answer without source.
  • 18. Student provided correct value, as well as the source. Question 0 Points 2 Points 4 Points Company Stock Analysis Question 4 Student did not answer question. Student incorrectly identified exchange. N/A Student correctly identified the exchange. Company Stock Analysis Question 5 Student did not answer question. Student incorrectly identified
  • 19. the ticker symbol. N/A Student correctly identified the ticker symbol. Question 0 Points 2 ½ Points 5 Points Major Competitor Question 1 Student did not answer question. Student provided incorrect competitors. Student answered question, however student provided only a few competitors. Student provided well thought out, multiple sentence response, correctly identifying all competitors. Major Competitor Question 2 Student did not answer question. Student incorrectly explained competitor operations. Student explained competitor operations, however did not provide enough detail.
  • 20. Student provided well thought out, multiple sentence response clearly explaining the competitor operations. Point Deductions Cover Sheet Missing -4 points 5 Source Requirement Not Met -2 points per source missing Bibliography Missing -5 points Use of poor grammar, poor punctuation and poor spelling. -5 points