Building Advocacy in Museum Social Media

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Dana Allen-Greil

From Social Media Week DC event on defining and measuring social media success in museums and arts orgs. Presentation by Laura Hoffman of the National Museum of Women in the Arts on #smwMuseSocial

Building Advocacy in
Museum Social Media

Laura Hoffman
National Museum of Women in the Arts
Digital Media Specialist

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nmwa.org

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Building Advocacy in Museum Social Media

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The National Archives launched the History Hub as a pilot project so that we can test its usefulness as a crowdsourcing platform. You can think of History Hub like the Apple Support Community, but for people researching history. History Hub is a place to share information, work together, and find people based on their experience and interests. The platform offers tools like discussion boards, blogs, and community pages to bring together experts and researchers interested in American history. Experts from the National Archives and other cultural institutions as well as history enthusiasts and citizen archivists are available to help people with their research. The goal is for History Hub to serve as a one-stop shop for crowdsourcing information related to a research subject. We are working to apply what we learn from the beta site to a longer-term solution that can be used freely by other federal government agencies and interested organizations looking to expand public participation with history. History Hub provides opportunities to reach the communities you are interested in serving and connecting them with your collections. We’re already using it to reach active communities such as volunteer transcribers and genealogists. Who else might benefit from these shared tools? How might your organization use History Hub to further your mission? Join us!

Join History Hub: A Support Community

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A case study talk given at MCN 2015. In this case study I will discuss the National Gallery of Art's innovative approach to developing serial content for social media as illustrated through the #ArtAtoZ initiative. Every two weeks, the Gallery explores a new topic in art (i.e., asymmetry, brushstroke, color, and drawing) across multiple social media platforms (Facebook, Twitter, Instagram, and Pinterest). This focus on broad topics allows the Gallery to leverage its extensive permanent collections as well as draw upon a diverse array of staff expertise including curatorial, education, archives, conservation, and horticulture. The “A to Z” concept also affords museum staff the ability to plan up to a year ahead, as the set of 26 topics is set at the beginning of the year. The added benefit of this structure is the ability to collaborate with other institutions and build momentum over time. From the perspective of the social media user, one is invited to dig deeply into a given topic over the course of two weeks rather than receive seemingly random bits of information each day. Social media followers are encouraged to engage with the broad theme in myriad ways included guided looking, guessing games, and challenges to respond creatively. I will share findings from ongoing evaluation of the initiative, including what we’ve learned about optimizing content in order to generate the most conversation, sharing, and other engagement.

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Introductory remarks for the D.C. Art Science Evening Rendezvous (DASER) on May 21, 2015, on the topic of "Museums in the Digital Age." D.C. Art Science Evening Rendezvous (DASER) is a monthly discussion forum on art science projects providing a snapshot of the cultural environment of the region and fostering interdisciplinary networking. DASER is co-sponsored by Cultural Programs of the National Academy of Sciences (CPNAS) and Leonardo, the International Society for the Arts, Sciences, and Technology. http://www.cpnas.org/events/daser-052115.html

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Presented at the Museum Computer Network conference in Montreal, November 2013. Tweeting, Tumbling, snapping photos--how can we turn typical teen behaviors in the museum into meaningful learning experiences? At the National Gallery of Art, thousands of middle and high school students visit each year. Most are not pre-registered, do not participate in formal educational programs such as tours, and are set loose on their own to explore the museum. To reach and engage this audience, the Gallery created a printed guide to the permanent collection (called #atNGA) that encourages looking carefully at works of art, making connections between art and life, exploring art as historical and cultural expression, and reflecting on the creative spirit. What makes this guide different is that each work of art is paired with a social media prompt such as: take and share a photo (via Instagram), craft a text response (via Twitter), or ponder a question with a friend. By explicitly inviting and helping to shape teens' social media interactions with the Gallery, we hope to turn what might otherwise be a frivolous encounter into a learning experience. This presentation will share the results of our evaluation research and discuss the broader challenges and opportunities of connecting with teens via social media.

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What role can a horizontal mentor play in your professional development? Have you ever even heard of a horizontal mentor? Horizontal Mentors are those professional peers to whom one can turn for deeper and more frank discussions, whose advice and judgment about professional and career questions one seeks and values, and whom one can call on for support. The recent rise of "horizontal" mentoring provides the opportunity to build multiple relationships within a professional network and gain insights and advice from colleagues and peers in various capacities. Members of the Getty Leadership Institute's NextGen Class of 2011 led a roundtable discussion during the American Alliance of Museums 2013 Annual Meeting on this topic. Discussion facilitators: Dana Allen-Greil David Heiser Julie Johnson Kathryn Speckart Laurie Fink Megan Smith Ryan Hill Stephanie Parrish Suzanne Sarraf Victoria Glazomitsky Virgil Talaid

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Building Advocacy in Museum Social Media

1. Building Advocacy in Museum Social Media Laura Hoffman National Museum of Women in the Arts Digital Media Specialist

2. Advocate on nmwa.org

3. #linkatlunch

4. March Social Media Offerings

5. Social Media Stats HootSuite HootSuite for Twitter Facebook Wordpress

6. Feedback Twitter Follower: Facebook Fans: Blog Followers: