XX in Health brings together outstanding women leaders in health to connect, share stories, and empower one another. These women meet for monthly dinners and an annual retreat. At XX in Health's October 2013 retreat, female leaders came up with solutions to some of today's pressing health issues to share with one another and with all women in health.

1. GENERATING
SOLUTIONS
FROM FEMALE LEADERS
IN HEALTHCARE
XX Retreat
Chicago 2013

2. A NEW
PATIENT
EXPERIENCE
HOW DO WE IMPROVE QUALITY OF
DELIVERY BY ALIGNING NEW CARE
MODELS WITH PATIENT NEEDS?
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Change front desk approach and telephone
system: patients can’t get an answer or a call
back
New definition of health: health and wellness,
quality of life/social wellness for patient
Consolidation of hospitals
Price/Provider transparency
Global healthcare
Pay/Cost decrease

3. IS THE MIDWEST OUT OF CONTROL?
WHAT ARE WE DOING TO MANAGE IT?
GLOBESITY
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Hereditary: learned habits, genetic predisposition,
“acceptance” of body type
Coca Cola/McDonalds: marketing, cheap and available,
introduction of healthy options
What parts of the world are obese: changing culture, food
traditions versus changes in activity level
Lap band surgery: failure of doctors to educate patients
Nutrition: calories in versus calories out
Childhood obesity: control food in the house, adequate
time for cooking, activity level
Physicians: increase attention to patient weight

4. SICKCARE
VS
WELLCARE
WHAT WOULD A HEALTHCARE SYSTEM
BASED ON PREVENTION, RATHER THAN
TREATMENT, LOOK LIKE?
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Misaligned incentives (current)
Physicians and providers not trained in preventative
care
New stakeholders in transition to wellness leads to
nutritionists, social workers, and help with
preventative care
Changing reimbursement policies to support
preventative and management care as opposed to
treatment afterward
Synthesis and collaboration among stakeholders

5. PUTTING
“CARE” BACK
INTO
HEALTHCARE
HOW CAN THE ENTIRE INDUSTRY
IMPROVE ITS CUSTOMER SERVICE?
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Demand for consumer need to drive change in
healthcare
Need to invest in care continuity and focusing
beyond the hospital
Focus on metrics for the whole family rather than
just the patients: look at nutrition, transportation,
and finance

6. FORGOTTEN
BY STARTUPS
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HOW CAN WE INCENTIVIZE OR SPUR
INNOVATION TO ADDRESS CHRONIC
HEALTH PROBLEMS AND AILMENTS THAT
TEND TO AFFECT OLDER GENERATIONS?
Education and awareness: the younger generation needs more interaction with seniors
to better understand their challenges/needs and how technology can be used/adapted
to serve this population
Institute for the Ages: provides feedback from seniors on solutions via surveys, user
experience, QA, etc
Have more events that highlight needs and encourage innovation for this demographic
Create demand by “Assisted & Supportive Living Communities” that can provide access
to users and insight into needs
Foster development of third party service providers that provide access to seniors and
provide seniors with coaching and assistance for technology adoption and health literacy
Tap into health channels to reach seniors
CMS Grants to incentivize focus on a large, defined need. Educate innovators on size of
market opportunity and what success looks like with this demographic

7. THE BRAIN
GAME
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HOW CAN WE BEST EDUCATE THE
PUBLIC ON MENTAL HEALTH ISSUES
AND ITS EFFECT ON OUR SOCIETY?
Education involves finding ways to reduce the stigma of mental
health
Part of reducing the stigma means making access less of a barrier
Mental health is overlooked in the care continuum and is a vital part
of overall care: readmission penalties for a variety of diseases may
impact that
Align financial payment in the delivery system
Proactive intervention and positive results from public displays of
mental disease
Bring the numbers to the public to force people to address mental
health

8. HOW CAN UNDERSTANDING OUR
GENES LEAD TO BETTER HEALTH
MAINTENANCE?
PERSONAL
GENOMICS
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Does knowledge change human behavior? Will it help
or incur more health costs?
Spur research: the physicians don’t know how to utilize
the data
There needs to be a consumer group that puts
parameters and safety standards around genomic data
Gather advocates to get the data utilized in positive
ways: physician engagement, personal behavior
changes, genomics, environmental data together for a
holistic view

9. WHAT WILL THE AFFORDABLE
CARE ACT MEAN FOR OUR
FAMILIES AND OUR COUNTRY?
OBAMACARE
Awareness, especially regarding
consumer behavior
• Innovation in healthcare due to ACA
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10. HOW CAN WE BETTER ADDRESS
THE OBSTACLES IN THE BATTLE
AGAINST CANCER?
THE WAR ON
CANCER
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Getting information to minority patients
Do you change the system or is patient advocate an
answer?
Empowering patients is important but how do we do it
for people without desire, a person with a disability or
people without a family
Real need may be therapy/care management rather
than therapy innovation: how different specialities and
doctors communicate, how the emotional side of the
patient is taken care of, whether the patient has
understood the information provided in the visit

11. GIVE ME MY
D*MN DATA
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WHAT ARE WAYS TO BE COMPLIANT
YET INCREASE TRANSPARENCY OF
DATA ACROSS ALL LEVELS OF
HEALTHCARE?
Sort out the administration and claims data before
the patient can benefit
Become more astute as a consumer
Place the vision around the future of consequently
and systematically collected health information
No matter where the patient shows up, the data is
there

12. Help us mobilize the next generation of female leaders
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