This music video applies conventions of the indie genre through a live band performance and narrative elements. The lead singer speaks directly to the camera at times, telling a story. The video also demonstrates Goodwin's Theory by synchronizing lyrics and visuals - when the lyrics mention "caught her eye" and "wanna live like common people", the singer acts them out while looking at the camera. It depicts the band as fun-loving and typical through images like the singer peering through trolley bars like a child. Background colors and a "Pulp" product placement label reinforce the indie atmosphere.

1. PULP – COMON PEOPLE

2. Throughout the whole video we see the lead singer
basically telling the audience. In some parts he
goes straight up to the camera so in a way it seems
like he is speaking to the viewer. This music video
isn’t obviously like the others but it is a fantastic
example of how you may apply Indie codes and
conventions and Goodwin’s Theory to a music
video.

3. Codes and Conventions of the indie genre.
When researching into the
Indie genre we found that in
an Indie Music Video you
are likely to see a live
performance of the band
themselves and a narrative
clearly we can see a live
performance but we can also
see a narrative. The lead
singer who is singing into
the camera seems to be
telling a story. This is where
the narrative aspect comes
in.

4. GOODWIN’S THEORY
Lyrics to visuals
When the lyrics are sung
“caught her eye” the lead
singer looks directly into the
camera and put his hand to his
eye.
“She said I wanna live like
common people” Woman
looks directly into camera
starts speaking lyrics

5. Notion of looking
The notion of looking is presented
where we see the lead singer in a trolley
looking through the bars like a big kid.
His actions and the fact he is in the
trolley shows that the band are fun guys
it doesn‟t connote them as too serious
and it shows that they are typical guys
having fun. This also represents a
typical Indie band. The background
colours are fun and show this also.
If you notice the product in the
background is labelled „Pulp‟ which is
the name of the band.