Pkk dairy a case study
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A case study on how a small dairy farm is able to have better remunerative price through direct market likage
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Pkk dairy a case study
- 1. Dairy Knowledge Series Knowledge Empowerment of Dairy Farmers A Dairy Show – Case Study
- 2. Dairy Knowledge Series Topic: Direct Marketing Linkages for Better remunerative price
- 3. Dairy Knowledge Series Name of the Dairy Farm: PKK Dairy Farm Location: Cheruthuruthy, ( a tiny town ) in Kerala. Started in : 2009 Number of Animals ( cows) Calves : 30 Heifers : 10 Dry Animals : 10 Locating animals: 30 Avg milk production: 10-12 liters 350 liters per day
- 4. Dairy Knowledge Series Owner: Mumtaz & Kamurudin An Idea by Mrs.Mumtaz Won the best Woman Dairy Farmer of the year award in 2011-12 by Govt of Kerala Won many other awards and media coverage.
- 5. Dairy Knowledge Series Returned to Kerala from Gulf In 2009 Kamurudin met with a paralytic stroke To restore his lost speaking ability Ayurvedic Doctors prescribed a treatment with pure milk vapor Unable to get pure milk they bought a cow Found rearing the single cow interesting and bough 4 more …then 10 – 15 – 20 and more in finally about 170 cows by 2011 Learning through farm visits
- 6. Dairy Knowledge Series Highlights of the farm Hygiene Capacity of the Shed for 300 animals DeLavel milking machines – clean milk production. Fodder Cultivation ( Co3, Co4 & Timbur Mozhi ) Optimal feeding practices. Personal pampering of all animals. Clan Water/Fans & fogging for animal comforts, Cow mats.
- 7. Dairy Knowledge Series Highlights of the farm Farm waste water and cattle urine collection pit – pumping & using it for watering the vegetable farm.
- 8. Dairy Knowledge Series Highlight of all Highlights Own packing and distribution of clan milk in about 3-4 KM radius
- 9. Dairy Knowledge Series DEDP Visakhapatnam – 22 December, 2012
- 10. Dairy Knowledge Series Hygiene DEDP Visakhapatnam – 22 December, 2012 Calve Rearing Section
- 11. Dairy Knowledge Series Clean milk production
- 12. Dairy Knowledge Series Major Challenges - FMD outbreak in 2012 Death of Calves and Heifers Milk Production drastically reduced among FMD affected animals Animal population came down by 50 %
- 13. Dairy Knowledge Series Able to sustain crisis due to good market linkages……
- 14. Dairy Knowledge Series Milk Packaging Machine ( Single Head) Manufactured by Tooltech, Hyderabad Rate: Rs.36 per liter Commission to distribution boys – Rs.2 Other Products Curd, Butter milk & Ghee Cow Dung Urine
- 15. Dairy Knowledge Series USP of PKK Dairy Clean Fresh milk – direct from farm to consumer within hours
- 16. Dairy Knowledge Series Future Plans Increasing number of animals – scouting for high yielding verities A separate observatory shed is already created away from the existing cow shed to keep the new animals under observation and prevent possible outbreak of any contagious deceases.
- 17. Dairy Knowledge Series Support from…… 1.Animal Husbandry Department, Govt of Kerala 2.Department of Dairy Engineering – Veterinary University, Kerala 3.Kerala Live Stock Development Agency
- 18. Dairy Knowledge Series What we can emulate 1.Direct to consumer – market linkages for better remunerative price 2.Clean & fresh milk production 3.Branding 4.Farmer Clustering – joint packing – branding and distribution ( 5-10 farmers in a single group)