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Cold War Culture




LM Freer/ EN272
Origins of the Cold War

   U.S. unease over communism in the         ―From Stettin in the Baltic to Trieste in
    1920s and 1930srise of organized           the Adriatic, an iron curtain has
    labor in the 30s)                          descended across the Continent.
                                               Behind that line lie all the capitals of
                                               the ancient states of Central and
   Potsdam conference (July, 1945)            Eastern Europe. Warsaw, Berlin,
                                               Prague, Vienna, Budapest, Belgrade,
   control over Germany vs. creation of       Bucharest and Sofia, all these famous
    the Eastern Bloc                           cities and the populations around
                                               them lie in what I must call the Soviet
                                               sphere, and all are subject in one
   ―The Long Telegram‖ & ―The Sources         form or another, not only to Soviet
    of Soviet Conduct‖ (George F.              influence but to a very high and, in
    Kennan)                                    many cases, increasing measure of
                                               control from Moscow.‖ –Winston
   containment& domino theories               Churchill

   creation of NATO

   competing atomic weapons testing
    programs
The Evolving Pledge of Allegiance
1892: ―I Pledge Allegiance to my Flag
and the Republic for which it stands;
one nation indivisible, with liberty and
justice for all.‖

1923: ―I pledge allegiance to the flag
of the United States of America and
to the Republic for which it stands;
one nation indivisible, with liberty and
justice for all.‖

1954: ―I pledge allegiance to the flag
of the United States of America and
to the Republic for which it stands;
one nation, under God, indivisible,
with liberty and justice for all.‖
Suburbia
Postwar housing crisis

Greater access to home loans for veterans

Upward mobility for middle classes

Growth of car culture: Interstate highway
system built (―See the USA in your
Chevrolet‖)

Focus on the nuclear family unit (Less
emphasis on extended family/local
community)

―Little Boxes‖ (conformity)

Levittown aerial photo, 1948 
suburban geography both mimics
and shapes post-war cultural values
Insularity, reified gender roles,
consumerism, anti-communism
Consumerism
―After total war can come total living‖
(housing as consumable good; selling a new
American lifestyle)

Proliferation of shopping centers increases
access to goods; reorients consumer away
from Main Street

Mass consumption: middle class starts to have
access to the same goods cross-country

Private space replaces public space

Television becomes a common feature in
most American homes (rise of mass media)

Nixon & Khrushchev‘s ―Kitchen Debate, 1959
Nuclear Ambivalence (+ / -)
Emphasis on       Increased
science education weapons testing

Space race and    Actual nuclear
moon landing      near-misses
―Our Friend The   ―Duck and Cover‖
Atom‖
Nuclear power     Growth of the
plants            ―military-industrial
                  complex‖

―Atoms for Peace‖ Anti-communist
                  rhetoric
―Atoms for Peace‖
―It is not enough to take this weapon out of the hands of the soldiers. It must be put into the hands of
those who will know how to strip its military casing and adapt it to the arts of peace. ―

―The United States would be more than willing--it would be proud to take up with others ‗principally
involved‘ the development of plans whereby such peaceful use of atomic energy would be
expedited.‖

President Eisenhower addresses the U.N. General Assembly, December 1953
―the atomic Genie‖
―Deep in the tiny atom lies hidden a
tremendous force. This force has
entered the scene of our modern
world as a most frightening power of
destruction… We all know of the story
of the military atom, and we all wish
that it weren‘t true. … But, fortunately,
the story is not yet finished. So far, the
atom is a superb villain. Its power of
destruction is foremost in our minds.
But the same power can be put to
use…for the welfare of all mankind.
…It is up to us to give the story a
happy ending. If we use atomic
energy wisely, we can make a hero
out of a villain.‖ –The Walt Disney Story
of Our Friend the Atom, 1956
scientific progress shaped the lives of
every day families

 "In the 1950s Americans reaped the benefits of an unprecedented
  number of new 'wonder drugs.' During World War II pharmaceutical
  companies had enlarged their research and production facilities to
  meet the military demand for the new antibiotic, penicillin. Even
  before the war's end, enough penicillin was available to begin
  distribution to civilians in 1945. Streptomycin, tetracycline,
  aureomycin, and other new antibiotics soon followed. By 1958
  antibiotics had saved an estimated 1.5 million American lives.‖

 ―Another major advance of this era was the elimination of polio
  from the United States. By 1950 nearly 40,000 polio cases every year
  were leaving thousands of children and young adults permanently
  paralyzed. Early attempts at immunization using a live polio virus
  failed, but a breakthrough came in 1953 when Jonas Salk first
  tested a vaccine using an inactivated form of the virus. In 1961
  Albert B. Sabin developed a successful live oral polio vaccine. With
  these two vaccines, the menace of polio all but disappeared.‖
The Lavender Scare
D.C. as an early gay
community                                    Commies and Queers
   WWII ―accelerated the urbanization‖       Government workers thought to
    of D.C., brings in 1000s of government     be homosexual were regularly
    workers.                                   targets of Sen. McCarthy‘s
                                               infamous hearings of the
   Local ―anything goes‖ mentality: bar       supposed communist infiltration
    culture, men cruise for sex in             of the U.S. government.
    Lafayette Park across from WHouse          Homosexuality was seen as a
                                               mental illness or a contagion—a
   Postwar fears of American ―moral           ―communicable disease,‖ akin
    decline‖                                   to Communism. Susceptibility to
                                               one “proved” susceptibility to
   Kinsey reports of 1948 and 1953            the other. Homosexuals and
    (Sexual Behavior in the Human Male;        Communists were often
    Sexual Behavior in the Human               conflated in popular media.
    Female) ramp up this fear                  Both ―hidden‖ subcultures were
                                               considered immoral or Godless
   Congress and D.C. police crack             at a time when morality and
    down on emerging gay communities.          religion were key features of
                                               American public life.
Youth Culture
Greater attention paid to adolescence and
young adulthood

Fear of sexual promiscuity among youth,
exacerbated by rock-and-roll: Elvis Presley on the
Milton Berle Show, the Beatles on American
Bandstand

Beginning of the ―teen consumer‖: emphasis on
individualism (within conformist framework)

1950s: First generation of teenagers with regular
access to automobiles

―Beat‖ poets emerge on the West Coast in the
early 50s. Explicitly reacting against conformity;
questioning authority. Interested in Eastern
religions, hallucinogenic drugs. Precursors to
larger, more organized movements for social
change (but with different values)
civil rights movement & the 60s:
timeline
 1954: Brown v Board of             1964-65: Civil Rights Acts passed
  Education
                                     1964-67: urban violence/race
 1955: Montgomery bus boycotts       riots (Watts, LA, 1964)

 1960: Woolworth‘s lunch counter    1964: Gulf of Tonkin resolution
  sit-in
                                     1965: Malcolm X assassinated;
 1961: freedom rides begin           over 100,000 U.S. troops in
                                      Vietnam
 1963: demonstrations in
  Birmingham (―Letter from a         1968: Tet Offensive causes great
  Birmingham Jail‖), church           increase in antiwar sentiment,
  bombing, murder of Medgar           assassinations of Martin Luther
  Evers, march on Washington (―I      King, Jr. and RFK, Democratic
  Have a Dream‖), assassination       Convention riots in Chicago,
  of JFK

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Cold War Culture (Spring 2012)

  • 1. Cold War Culture LM Freer/ EN272
  • 2. Origins of the Cold War  U.S. unease over communism in the  ―From Stettin in the Baltic to Trieste in 1920s and 1930srise of organized the Adriatic, an iron curtain has labor in the 30s) descended across the Continent. Behind that line lie all the capitals of the ancient states of Central and  Potsdam conference (July, 1945) Eastern Europe. Warsaw, Berlin, Prague, Vienna, Budapest, Belgrade,  control over Germany vs. creation of Bucharest and Sofia, all these famous the Eastern Bloc cities and the populations around them lie in what I must call the Soviet sphere, and all are subject in one  ―The Long Telegram‖ & ―The Sources form or another, not only to Soviet of Soviet Conduct‖ (George F. influence but to a very high and, in Kennan) many cases, increasing measure of control from Moscow.‖ –Winston  containment& domino theories Churchill  creation of NATO  competing atomic weapons testing programs
  • 3. The Evolving Pledge of Allegiance 1892: ―I Pledge Allegiance to my Flag and the Republic for which it stands; one nation indivisible, with liberty and justice for all.‖ 1923: ―I pledge allegiance to the flag of the United States of America and to the Republic for which it stands; one nation indivisible, with liberty and justice for all.‖ 1954: ―I pledge allegiance to the flag of the United States of America and to the Republic for which it stands; one nation, under God, indivisible, with liberty and justice for all.‖
  • 4. Suburbia Postwar housing crisis Greater access to home loans for veterans Upward mobility for middle classes Growth of car culture: Interstate highway system built (―See the USA in your Chevrolet‖) Focus on the nuclear family unit (Less emphasis on extended family/local community) ―Little Boxes‖ (conformity) Levittown aerial photo, 1948 
  • 5. suburban geography both mimics and shapes post-war cultural values Insularity, reified gender roles, consumerism, anti-communism
  • 6. Consumerism ―After total war can come total living‖ (housing as consumable good; selling a new American lifestyle) Proliferation of shopping centers increases access to goods; reorients consumer away from Main Street Mass consumption: middle class starts to have access to the same goods cross-country Private space replaces public space Television becomes a common feature in most American homes (rise of mass media) Nixon & Khrushchev‘s ―Kitchen Debate, 1959
  • 7. Nuclear Ambivalence (+ / -) Emphasis on Increased science education weapons testing Space race and Actual nuclear moon landing near-misses ―Our Friend The ―Duck and Cover‖ Atom‖ Nuclear power Growth of the plants ―military-industrial complex‖ ―Atoms for Peace‖ Anti-communist rhetoric
  • 8. ―Atoms for Peace‖ ―It is not enough to take this weapon out of the hands of the soldiers. It must be put into the hands of those who will know how to strip its military casing and adapt it to the arts of peace. ― ―The United States would be more than willing--it would be proud to take up with others ‗principally involved‘ the development of plans whereby such peaceful use of atomic energy would be expedited.‖ President Eisenhower addresses the U.N. General Assembly, December 1953
  • 9. ―the atomic Genie‖ ―Deep in the tiny atom lies hidden a tremendous force. This force has entered the scene of our modern world as a most frightening power of destruction… We all know of the story of the military atom, and we all wish that it weren‘t true. … But, fortunately, the story is not yet finished. So far, the atom is a superb villain. Its power of destruction is foremost in our minds. But the same power can be put to use…for the welfare of all mankind. …It is up to us to give the story a happy ending. If we use atomic energy wisely, we can make a hero out of a villain.‖ –The Walt Disney Story of Our Friend the Atom, 1956
  • 10. scientific progress shaped the lives of every day families  "In the 1950s Americans reaped the benefits of an unprecedented number of new 'wonder drugs.' During World War II pharmaceutical companies had enlarged their research and production facilities to meet the military demand for the new antibiotic, penicillin. Even before the war's end, enough penicillin was available to begin distribution to civilians in 1945. Streptomycin, tetracycline, aureomycin, and other new antibiotics soon followed. By 1958 antibiotics had saved an estimated 1.5 million American lives.‖  ―Another major advance of this era was the elimination of polio from the United States. By 1950 nearly 40,000 polio cases every year were leaving thousands of children and young adults permanently paralyzed. Early attempts at immunization using a live polio virus failed, but a breakthrough came in 1953 when Jonas Salk first tested a vaccine using an inactivated form of the virus. In 1961 Albert B. Sabin developed a successful live oral polio vaccine. With these two vaccines, the menace of polio all but disappeared.‖
  • 11. The Lavender Scare D.C. as an early gay community Commies and Queers  WWII ―accelerated the urbanization‖  Government workers thought to of D.C., brings in 1000s of government be homosexual were regularly workers. targets of Sen. McCarthy‘s infamous hearings of the  Local ―anything goes‖ mentality: bar supposed communist infiltration culture, men cruise for sex in of the U.S. government. Lafayette Park across from WHouse Homosexuality was seen as a mental illness or a contagion—a  Postwar fears of American ―moral ―communicable disease,‖ akin decline‖ to Communism. Susceptibility to one “proved” susceptibility to  Kinsey reports of 1948 and 1953 the other. Homosexuals and (Sexual Behavior in the Human Male; Communists were often Sexual Behavior in the Human conflated in popular media. Female) ramp up this fear Both ―hidden‖ subcultures were considered immoral or Godless  Congress and D.C. police crack at a time when morality and down on emerging gay communities. religion were key features of American public life.
  • 12. Youth Culture Greater attention paid to adolescence and young adulthood Fear of sexual promiscuity among youth, exacerbated by rock-and-roll: Elvis Presley on the Milton Berle Show, the Beatles on American Bandstand Beginning of the ―teen consumer‖: emphasis on individualism (within conformist framework) 1950s: First generation of teenagers with regular access to automobiles ―Beat‖ poets emerge on the West Coast in the early 50s. Explicitly reacting against conformity; questioning authority. Interested in Eastern religions, hallucinogenic drugs. Precursors to larger, more organized movements for social change (but with different values)
  • 13. civil rights movement & the 60s: timeline  1954: Brown v Board of  1964-65: Civil Rights Acts passed Education  1964-67: urban violence/race  1955: Montgomery bus boycotts riots (Watts, LA, 1964)  1960: Woolworth‘s lunch counter  1964: Gulf of Tonkin resolution sit-in  1965: Malcolm X assassinated;  1961: freedom rides begin over 100,000 U.S. troops in Vietnam  1963: demonstrations in Birmingham (―Letter from a  1968: Tet Offensive causes great Birmingham Jail‖), church increase in antiwar sentiment, bombing, murder of Medgar assassinations of Martin Luther Evers, march on Washington (―I King, Jr. and RFK, Democratic Have a Dream‖), assassination Convention riots in Chicago, of JFK