1. What marketing strategies are
appropriate at each stage of the
product life cycle?
1.
Different strategies are obtained at different product
life cycle.

2. Product is launched
Sales grow slowly as people are
unaware about the product
Informative advertising is used
Usually not profit

3. 2.Growth
Sales start grow
rapidly
Persuasive advertising
may be used
Profits starts coming

4. Price may be reduced as new
Growth contd..
Competitor enters into the market

5. Sales now increase slowly
Profits may start to fall due
to saturation stage of
product
3.

6. Intense competition in the marketMaturity contd..
Competitive or promotional price
may be used
Advertising expenditure as its
height to sustain growth

7. 4.Decline
Sales will fall
Stiff competition In the
market

8. Decline contd..
Production may be stopped

9. Note : According to those four phases of product life
cycle ,many confrontation methods /strategy comes
.Apply according to situation

10. Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern