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March 2009
Copyright Todobebé 2009. All Rights
Reserved. For Internal Use Only. Confidential
2. CONTENTS
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1
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
3. )&+,-'
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
4. WHAT IS VIVA LA FAMILIA FIESTA?
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3
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
5. WHO HAS FIESTAS?
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Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
6. !quot;quot;F$)750.80$
5
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
7. CELEBRATING COAST TO COAST
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Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
8. HOST DISTRIBUTION BY STATE
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Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
10. CONSUMER INSIGHTS
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
11. RESEARCH ACTIVITY
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10
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
12. KEY LEARNINGS
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11
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
13. MOMS USE MEDIA & TECHNOLOGY
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12
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
14. MOMS VALUE FAMILY OCCASIONS
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13
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
15. MOMS SEEK VALUE FOR FAMILY
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14
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
16. )&+,-'$OP'QR$&Q-+SP'-&TQ$
Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential
17. BRAND STRATEGIES
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16
Copyright Todobebé 200. All Rights Reserved. For Internal Use Only. Confidential
18. IN-HOME PRODUCT ENGAGEMENT
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17
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
19. INTERACTIVE ONLINE CONCEPTS
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18
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
20. FIESTA CONCEPTS: RESEARCH
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19
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
21. FIESTA SPONSOR LEVELS
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20
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential
22. KEY DATES
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21
Copyright Todobebé 2007. All Rights Reserved. For Internal Use Only. Confidential