Todobebe announced record results for its third annual family fiesta event. Enrollment for party hosts grew over 70% to over 17,000 moms, and over 12,000 moms opted to participate in future research panels. The event reached millions of Spanish-speaking families through TV, digital media, grassroots efforts, and PR.

1. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Todobebe Announces Record Results for 3rd Annual Family Fiesta Enrollment Up by 70%, over 12,000 Moms Qualify for Research Panel! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Miami, FL - June 18, 2009 - Todobebé, Inc, the leading multi-media company dedicated to the adventures of parenting, today announced preliminary results of its third annual national family fiesta platform:
Viva la Familia Fiesta
. The multimedia platform reached millions of Spanish speaking families via national Television, digital, grassroots and PR starting on Mother's Day and leading to the in home event held Saturday June 13th by 10,000 Hispanic host mothers and families across hundreds of cities nationwide. The after party promotion ends with Father's Day this weekend. Enrollment to qualify to be one of 10,000 party hosts grew by more than 70 percent to over 17,000 moms. Over 12,000 expecting and raising children 0 to 5 years old opted in to participate in future mom panel research conducted by Todobebé throughout the year. The multi-media party promotion and PR is estimated at over 40 million media impressions.
Moms from all across the nation rushed to participate; the growth exceeded our expectations and reflects the excitement in our community for the chance to learn and celebrate together in a trusted environment with friends, family and neighbors. In fact, 35% of the host moms planned to invite between 10-20 friends and family and another 30% planned to invite over 20. This platform provides a very social and viral opportunity for advertisers.
said Cynthia Nelson, COO of Todobebé. Todobebé's Viva La Familia 10 thousand party hosts received special boxes with exclusive videos, helpful tips on parenting and health, product samples, gifts, and information, party bags for their friends, and directions on how to set up their party web pages with blogs, videos and photos and how to participate in contests, and sponsor activities. As a key part of the host qualification process, Todobebé collects extensive research related to brand awareness, retail buying preferences, Internet usage, family activities, household income, family size, acculturation and more. This yearly refreshed opt-in database of Hispanic moms with children 0-5 is the largest known research database for this segment in the nation. As a next step in July, Todobebé will be completing a comprehensive health & wellness research study to better understand and measure the potential impact (attitudes, perceptions and behavioral outcomes) of health information and messaging specifically targeted to the Hispanic community. About Todobebé, Inc. Founded in 1999, Todobebé, Inc is a global family media company dedicated to the adventures of parenting. Its properties include
Todobebé
or
All things Baby
, and
Viva La Familia
or
Hooray for Family
, and provide the best in family entertainment and expert advice to millions expecting and raising children. Recognized as a pioneer in closing the knowledge gap for Hispanic parents globally, its portfolio includes award winning TV & radio formats, websites, events, promotions, licensing, and research built over a decade. Every property offers custom integration opportunities and targeted reach for advertisers. About Viva La Familia Todobebé's Viva La Familia TV show is a one-hour format in which dreams come true, Todobebé comes to the rescue, and children entertainers join in the fun. The 2008 debut episode on the Univision Network captured the highest national ratings in the time slot among 18 to 34 year olds, beating ABC, FOX, CBS, NBC. The Viva La Familia multi-media promotions platform offers 10,000 moms the unique opportunity to host parties for their friends and families. Advertisers participate with research, and experiential marketing reaching over 150,000 partygoers in homes and millions of media impressions.