wqedfqwef

1. !"#$%&'()* , # - './ 01'/2'/.
3 4"$'/ 567#"
89&$"6 4$":6-$
!"!#"$%!&'%()*+'),$
...)!"!#"$%!)$#/
0!1'234 $56#*!78* 9:+'%3#;*%
<:;8*#%;34 $5 =!;:3 >$%*?@AB!1!$ =CD E 6@;:!
...)'%()*+'),$

2. =2;+* F GHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@* >AAB?=0>BA 3 <A0;<5;<A<C;DE>5
CNC O#$"2*,%

3. =2;+* F P HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@* >AAB?=0>BA 3 <A0;<5;<A<C;DE>5
CREATIVITY
CREATIVITY
INNOVATION
INTREPRENEURSHIP

4. =2;+* F QHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
Creativity #- Art

5. =2;+* F R HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

6. =2;+* F S HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
Creativity is part of the process of
producing Art…
… as it is part of the process of
producing
many other things…

7. =2;+* F T HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

8. =2;+* F UHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

9. =2;+* F V HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
Creativity is the Process
of Having Original Ideas with
Value
(Sir Ken
Robinson)

10. =2;+* F W
XHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

11. =2;+* F W
WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
Creativity #- Talent
Creativity => Process

12. =2;+* F W
GHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
9
31!: "* ! 0$9#/()))
F69$/ G#&'/
4C@ 0E< =;0>D0 AB0 0E< =;0HHH
@Y?IHH...)%1#;"+)1$,H+$1HWWXVXTGSRHZ$2!:[*8;:[]^C[GXWG

13. =2;+* F WPHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
K'3 9
31!: !2%$"* ! 5"6I#--)))
G$(#"$9 01'/2'/. ;%%$28;:/
?#$"2*,% 3@#$'/@! : ;:+;#*13
!:+ 1#*!78* !??#$!1@A '%;:/
#*!%$:;:/ 3@!3;%:$3
;,,*+;!3*24 $"8;$'% !:+
;:8$28;:/ ;+*!% 3@!3, ! 4 :$3 "*
$"3!;:!"2* "4 '%;:/ $:24
3#!+;7$:!2 %3*?["4[%3*? 2$/;1)
^@*3*#, .!% 1$;:*+ ;: WVST"4
<J7$"J J# 46/6)
@Y?IHH*+.+*"$:$)1$,H

14. =2;+* F W
QHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

15. =2;+* F W
RHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

16. =2;+* F WSHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

17. =2;+* F WTHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

18. @Y?IHH...)%2;+*%@!#*):*3H_6`*2*!#:;:/H2!3*#!2[3@;:a;:/[?'bb2*%[WQQPXRGQ
=2;+* F W
UHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

19. =2;+* F W
VHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
B$#* 6#*!78;34 ]c*#1;%*%
!"#$ !" $% & ' ( '

20. =2;+* F GXHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
G$(#"$901'/2'/. '- =:6K(
^@;:a d'3%;+* 3@*K$c
+;%1!#+;:/ 3@*$"8;$'%
<%* ;:%?;#!7$: !:+ ;,!/;:!7$: 3$ %$28*
?#$"2*,% "4 2$$a;:/ !3 3@*, 5#$, ':*c?*13*+
?*#%?*178*%
O#$8$1!7$: $5 : * . ?!#3:*#%

21. =2;+* F G
WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
Creativity is nota talent
It is a way of operating
(John
Cleese)

22. =2;+* F GGHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

23. =2;+* F GPHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
L61/ !9##-# M
N
N
M9#I(K"# 6/O
)* +,-.'/0 . ' 1,2% 3'4/ 5
6
7
%1'/% 8/%,9:%;
M
PDQ$I#
ef$' 1!:g3 "*1$,* ?2!45'2A !:+ 3@*#*5$#*1#*!78*A ;54$'g#* ':+*#
4$'# '%'!2 ?#*%%'#*%h)
<=60 60>=? @%=%,/0,A @''B0 C%-,B% , D/'E.,CA%
C406(%00

24. =2;+* F GQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
L61/ !9##-# M
N
N
M9#I(K"# 6/O
)* +,-.'/0 . ' 1,2% 3'4/ 5
6
7
%1'/% 8/%,9:%;
RP0'S#
e
9
3
g
%:$3 *:$'/@ 3$1#*!3* %?!1*i 4$' @!8* 3$1#*!3* 4$'# %?!1* 5$#!
%?*1;j1 ?*#;$+ $57,*h) &'() *+,' )#- . / ' 0,* *# *+, FD%( 1'"%1
G.0%,06%/. ' " ' ./6:6,A .=6(H0 .=,. ,/% 4/H%(. .=,( 6BD'/.,(.
.=6(H0
.=,. ,/% ( ' . 4/H%(. IA62%.=6(26(HJ
G.0,A0' %,06%/ . ' " ' A
6
K
A
%.=6(H0 >% 2 ( ' > >% - , ( " ' .=,( . '
0.,/. C6H
.=6(H0 >% ,/% ( ' . 0' 04/% ,C'4. IA62%0'/9(H '4. ?'4/ D,D%/ -
A6D0J

25. =2;+* F GRHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
L61/ !9##-# M
N
N
M9#I(K"# 6/O
)* +,-.'/0 . ' 1,2% 3'4/ 5
6
7
%1'/% 8/%,9:%;
TP0'S#
eZ;8;:/ 4$'# , ; : + !%2$:/ !%?$%%;"2*3$ 1$,* ' ? .;3@ %$,*3@;:/
$#;/;:!2h)
5%,/( . ' C% D,9%(. , ( " .'A%/,.% .=% "60-'B7'/.L 4(-
%/.,6(.?L
6("%-606'( , ( " ,H6.,9'( .=,. >% 7
%
%
A>=6A% >% =,:%(M.
0'A:%" , D/'CA%BN
F(A? .,2% , "%-606'( >=%( ?'4 ,C0'A4.%A? =,:%
. ' O
O
O
O

26. =2;+* F GS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
L61/ !9##-# M
N
N
M9#I(K"# 6/O
)* +,-.'/0 . ' 1,2% 3'4/ 5
6
7
%1'/% 8/%,9:%;
U
P!6/VJ#/I#
e_$3@;:/ .;22 %3$?4$' "*;:/ 1#*!78* %$*k*178*24 !%3@*5*!# $5
, ! a ; : / ! ,;%3!a*)h
)P. Q6R,/ %:%/? Q/'S%-. >% " ' 60A
6
2
%T4BD6(H '4. '7 , 8A6U
>6.= .=%
.''A0 . ' C46A" , Q,/,V=''. ,A'(H .=% > , ? ; 2345/*$-(( 6 789/"
53&:

27. =2;+* F GT HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
L61/ !9##-# M
N
N
M9#I(K"# 6/O
)* +,-.'/0 . ' 1,2% 3'4/ 5
6
7
%1'/% 8/%,9:%;
W
PEKS6"
e^@*, ! ; : *8$2'7$:!#4 %;/:;j1!:1* $5@',$# ;%3@!3;3/*3%'% 5#$,
3@*12$%*+,$+* 3$ 3@*6Q#/ S6J# l';1a*# 3@!: !:43@;:/ *2%*h)
D<;>BCD X DBG<YA

28. =2;+* F GUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
B5<A W
V!GBD< Y6J#
C11$#+;:/ 3$ 62**%*A. * :**+ 3$ "* ;: 3@*6Q#/ S6J#
.@*: ?$:+*#;:/ ! ?#$"2*, m "'3n m $:1* . * 1$,* ' ?
.;3@ ! %$2'7$:A . * ,'%3 3@*: %.;31@3$ 3@*I96-#J
S6J# 3$ ;,?2*,*:3 ;3)
d:1* .*g8* , ! + * ! +*1;%;$:A . * !#* $:24 *o1;*:3 ;5. *
/$ 3@#$'/@.;3@ ;3+*1;%;8*24A':+;%3#!13*+ "4 +$'"3%
!"$'3 ;3%1$##*13:*%%)

29. =2;+* F GVHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

30. =2;+* F PX HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
BQ#/ Y6J#
?D
!96-# Y6J#
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
!"#$%&#
?D
;$%6/$9
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
=/$9)%I$9
?D
>/(K'%&#
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ
!"'%I$9 01'/2'/.
?D
!"#$%&# 01'/2'/.

31. =2;+* F P
WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@

32. =2;+* F PG HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
&/,6(
<%0.
W
) Z$ d:[;:* 3$ 3@*p*"%;3*I
@Y?IHH"#!;:3*%3)%$,,*#[%$,,*#)1$,H*:H
W
) ^!a* W
X,;:'3*% 3$ j:;%@ 3@*^*%3
G) D*?$#3 "!1a 3$ 3@*9:%3#'13$#
P) ` * j : * ^*!,% $5QHR,*,"*#% "!%*+ $: 3@*#*%'23%
<[#"I'-#
>AAB?=0>BA

33. =2;+* F PP HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!;<=0>?>0@
Creativity as a Process
Systematic Creativity

34. =2;+* F PQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
!"#$%&'()
DESIGN
Thinkin
g

35. =2;+* F PR HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
>/("6JKI#J '/ MN]^
K4 O*3*#D$.*A
O#$5*%%$#!3 3@*
q!#8!#+ Z#!+'!3*
=1@$$2$5`*%;/:

36. =2;+* F PS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
,<_>A>0>BAO
;,#-'./ (1'/2'/. %3!:+% 5$#+*%;/:[%?*1;j1 1$/:;78*
!178;7*% 3@!3+*%;/:*#% !??24 +'#;:/ 3@*?#$1*%%$5
+*%;/:;:/)<
9: p;a;?*+;! [ @Y?IHH*:).;a;?*+;!)$#/H.;a;H`*%;/:r3@;:a;:/
;C ,*3@$+ $5 Q"6:9#S`-69&'/. -("$(#.) .@*#*;: 3@*
+!3! 1$22*13*+ ;%#[Q"#--#J &'-K$99) ;: $#+*# 3$ 1#*!3*
/#7 -("$(#.'#-A.!4% !:+ S#(16J- (6 -69&# Q"6:9#S-A
1#*!3* 6QQ6"(K/'%#- $# -("#/.(1#/ 7#$2/#--#-)<
9: K'%;:*%% `;17$:!#4 [ @Y?IHH...)"'%;:*%%+;17$:!#4)1$,H+*j:;7$:H+*%;/:[3@;:a;:/)@3,2

37. =2;+* F PT HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
<[Q"#--'/. >J#$- ?'-K$99)O
 D2#(I1'/.
=.#'8. >'8?,"@/( A/'0-/0,
 YK-I9# Y#S6")
B#*#" A,/"'8'0 C8*+
7"#.,4-"/( B,$#")
a=""$/b$" 6 !$""6c

38. =2;+* F PUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
<A0;<5;<A<C;DE>5
5"6:9#S D69&'/. D($"(#.)
s
s
s
M
P _6IK-'/. 6/ D69K%6/- !:+ :$3 3@*
O#$"2*,%
RP A6( LKSQ'/. J'"#I(9) 5#$, O#$"2*,
3$
=$2'7$:
s
s
s
n

39. =2;+* F PV HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
D@D0<Y=0>! !;<=0>?>0@
t ;%3@*1$#* 1$:1*?3 "*@;:+ 3@*,<D>FA 0E>A>AF
B*3@$+$2$/4) C %342*$53@;:a;:/A /*:*#!224 1$:%;+*#*+
3@*!";2;34 3$ 1$,";:*O
• #SQ$(1) 5$#3@*1$:3*c3 $5! ?#$"2*,
• I"#$%&'() ;: 3@*/*:*#!7$: $5;:%;/@3%
• "$%6/$9'() 3$ !:!24b* !:+ j3 %$2'7$:% 3$ 3@*1$:3*c3

40. =2;+* F QXHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
<Y5=0E@
,<D>FA
0E>A>AF

41. =2;+* F Q
WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

42. =2;+* F QGHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
,$&'J #99#)A 0$':+*#A
1@!;#,!:A !:+ , ! : ! / ; : / ?!#3:*#
$53@*+*%;/: j # , 9`]d !:+ !
?#$5*%%$#!3 =3!:5$#+ <:;8*#%;34A
;%1;3*+ !%3@*?;$:**# $5+*%;/:
3@;:a;:/)

43. =2;+* F QPHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
0'S 4"67/A 6]d $53@*+*%;/:
j # , 9`]d .#$3* ! %*,;:!2 "$$a
5$#+*%;/: 3@;:a;:/)

44. =2;+* F QQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

45. =2;+* F QRHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
,<D>FA 0E>A>AF 5>5<G>A< d
W-($.#-e

46. =2;+* F QS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

47. =2;+* F QTHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

48. =2;+* F QUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

49. =2;+* F QVHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

50. =2;+* F RX HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

51. =2;+* F R
WHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

52. =2;+* F RGHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
CA,<;D0=A, >,<=0< <f5<;>Y<A0

53. =2;+* F RP HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
D($/g6"J JP-I1669 Y'[($Q#-

54. =2;+* F RQHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

55. =2;+* F RR HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

56. =2;+* F RS HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

57. =2;+* F RT HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

58. =2;+* F RUHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
DESIGN
Thinkin
g TOOLS

59. 6*#*($A >)i K!#"$%!A C)i GXWG)e^@*C??2;1!7$: $5 `*%;/: ^@;:a;:/ B*3@$+$2$/4 $: D*%*!#1@ O#!171*%I ! B;:+[B!? $5 ^$$2% !:+
B*3@$+%h) O#$1**+;:/% $5 3@*SG:+ C:'!2 6$:5*#*:1* $5 3@*9:3*#:!7$:!2 6$':1;2 5$# ]+'1!7$: B*+;! $: `*%;/: ^@;:a;:/i 64?#'%)
=2;+* F RV HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF

60. =2;+* F SX HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
<[Q96"$%6/ 0669- !"#$%6/ 0669-

61. =2;+* F SWHC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
;#h#I%6/ 0669- >SQ9#S#/($%6/ 0669-

62. =2;+* F SG HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
,<D>FA 0E>A>AF
Mi 0669- g6" , # - './ 01'/2'/.
>*!::* B) ;*+3a! u ^;,$3@4 d/;28;* L
G
X
W
X
M

63. =2;+* F SP HC'3@$#I J28!#$ K!#"$%! L...)!"!#"$%!)$#/M
^@!:a f$'nnnn
!"!#"$%!&'%()*+'),$
...)!"!#"$%!)$#/
C/'&#"-'() 6g D$'/( L6-#Q1j _$IK9() 6g !"#$%&# >/JK-("'#-
@Y?IHH...)'%()*+'),$