Todobebé Launches On Televisa In Mexico


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Todobebe TV Show Launch in Mexico

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Todobebé Launches On Televisa In Mexico

  1. 1. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Todobebé's Viva La Familia TV Show Expands with Televisa to #1 Network in México Popular Family TV Show to Air Weekly on Canal de Las Estrellas starting July 4th ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Miami, FL - June 9, 2009 - Todobebé, Inc, the leading multi-media company dedicated to the adventures of parenting, announced today that its popular weekly TV Show ¡Viva la Familia! de Todobebéquot; is moving with Televisa to Canal de las Estrellas (Channel 2), the number one broadcast TV network in México beginning July 4th. Viva La Familia de Todobebé first began airing in México in November 2008 via Televisa's popular cable channel Unicable; a wave of audience requests combined with the demand from advertisers led to the move to Canal de las Estrellas. Dedicated to the adventures of parenting, and to making dreams come true for families in need, the popular one hour weekly show has been airing in the United States on the Univision Network since July of 2008. The show is hosted by México's own beloved novela star Aracely Arambula, who is also the mother of two children with superstar, Luis Miguel, winner of five Grammy Awards and four Latin Grammy Awards, and Jeannette Kaplun, Todobebé's own author, co-founder and Chief Editor. Famous guest appearances on the episodes airing in 2009 include: Juanes, Ana Bárbara, Eduardo, Tigres del Norte, Gaby Spanic, Talina Fernández, Victoria Ruffo, Pepe Aguilar, Leticia Calderón and more. Todobebé's website properties in México receive over 2 million visits annually by moms expecting and raising children, and its parenting email newsletters have an annual distribution of over 1 million in México. In 2003, after being nominated for several digital awards in México, Todobebé launched radio shows that became the #1 rated shows in the time slot in the target demo in México (via Imagen Informativa 98.5 FM). In 2005 it moved to television with Televisa via the Todobebé show on Unicable via Televisa Networks. Todobebé's parenting tips have also aired in México nationwide in hospitals via the Canal Angeles closed circuit network, and its book and parenting videos have been distributed via Walmart, Sanborns, Costco, Sam's Club, Blockbuster, and Mix Up.
  2. 2. About Todobebé, Inc. Founded in 1999, Todobebé, Inc is a global family media company dedicated to the adventures of parenting. Its properties include quot;Todobebéquot; or quot;All things Babyquot;, and quot;Viva La Familiaquot; or quot;Hooray for Familyquot;, and provide the best in family entertainment and expert advice to millions expecting and raising children. Recognized as a pioneer in closing the knowledge gap for Hispanic parents globally, its portfolio includes award winning TV & radio formats, websites, events, promotions, licensing, and research built over a decade. Every property offers custom integration opportunities and targeted reach for advertisers. About Viva La Familia Todobebé's Viva La Familia TV show is a one-hour format in which dreams come true, Todobebé comes to the rescue, and children entertainers join in the fun. The 2008 debut episode on the Univision Network captured the highest national ratings in the time slot among 18 to 34 year olds, beating ABC, FOX, CBS, NBC. The Viva La Familia multi-media promotions platform offers 10,000 moms the unique opportunity to host parties for their friends and families. Advertisers participate with research, and experiential marketing reaching over 150,000 partygoers in homes and millions of media impressions.