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Globalization and Culture 
Labor & Consumption II 
Week 5 
September 24, 2014
Yellow Peril 
What does this term describe? 
How does the concept connect to the Ross 
chapter from Fast Boat to China?
Beneath the Peril 
What does Ross argue the "fear of a Chinese 
threat" actually hides or obscures?
Supply Chains and Value Chains 
Supply chain: how goods move from production 
to consumers 
Value chain: where value gets "added" along 
the way 
research & development > design 
production > marketing > distribution 
> customer service
Culture and Labor? 
Ross depicts massive walk-outs in Chinese 
workplaces. 
What is the common cultural explanation? 
How does Ross explain it?
Social Reproduction & 
Mass Consumption 
In a capitalist context, social reproduction 
occurs through consumption of commodities; 
this consumption invests some of the worker’s 
share of surplus value back into capitalism. 
Mass consumption develops as a solution to 
crises of over-production.
Social Reproduction & 
Mass Consumption
Service Economy: Apple Store
Production & Service 
What do Foxconn factory workers, “gold 
farmers,” and Apple store workers have in 
common?
Marxist Analysis? 
What concepts from Marxist political economy 
do we see in these articles?
Marxist Analysis? 
● surplus value 
● means of production 
● social reproduction 
● reserve army of labor 
● mass consumption 
● strategies for increasing extraction of 
surplus value
Service Work and Consumer Culture 
What do the Apple store employees have in 
common with the workers we learned about in 
Aizura’s article on tourism in Thailand? What 
do Apple stores have in common, if anything, 
with what Crockett describes in the article 
about Washington, DC?
Work and Play 
Should we enjoy the work we do? Is this a 
right? 
What happens when our enjoyment is also 
bought and sold?

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320f14week5

  • 1. Globalization and Culture Labor & Consumption II Week 5 September 24, 2014
  • 2. Yellow Peril What does this term describe? How does the concept connect to the Ross chapter from Fast Boat to China?
  • 3. Beneath the Peril What does Ross argue the "fear of a Chinese threat" actually hides or obscures?
  • 4. Supply Chains and Value Chains Supply chain: how goods move from production to consumers Value chain: where value gets "added" along the way research & development > design production > marketing > distribution > customer service
  • 5. Culture and Labor? Ross depicts massive walk-outs in Chinese workplaces. What is the common cultural explanation? How does Ross explain it?
  • 6. Social Reproduction & Mass Consumption In a capitalist context, social reproduction occurs through consumption of commodities; this consumption invests some of the worker’s share of surplus value back into capitalism. Mass consumption develops as a solution to crises of over-production.
  • 7. Social Reproduction & Mass Consumption
  • 9. Production & Service What do Foxconn factory workers, “gold farmers,” and Apple store workers have in common?
  • 10. Marxist Analysis? What concepts from Marxist political economy do we see in these articles?
  • 11. Marxist Analysis? ● surplus value ● means of production ● social reproduction ● reserve army of labor ● mass consumption ● strategies for increasing extraction of surplus value
  • 12. Service Work and Consumer Culture What do the Apple store employees have in common with the workers we learned about in Aizura’s article on tourism in Thailand? What do Apple stores have in common, if anything, with what Crockett describes in the article about Washington, DC?
  • 13. Work and Play Should we enjoy the work we do? Is this a right? What happens when our enjoyment is also bought and sold?