I'm the director of digital marketing for Wild Horse Pass Motorsports Park. During the racing season I am promoting our sports events on-site by posting photos, videos and answering questions on our social media platforms. But what do I do during the off-season? This is it.

1. EMAIL CHECK
Immediately check emails and alerts
missed through the night.
REPLY
& RETWEET
Check alerts for negative mentions and
address any issue immediately. Then
engage with brand partners and reply,
retweet, favorite and like tweets.
POST
Use Iconosquare to research #tags for
twitter and Instagram posts.
Post a video or image to Instagram via
Later followed by a status update on
Google+, Twitter, Pinterest and
Facebook via CoSchedule
PUBLISH
Publish a status update or blog post based
on current news.
SCAN
Scan news sites, Face-
book, Twitter & You tube
for interesting articles,
blogs, videos or images
to share
FOLLOW UP
Follow up with the sales team calendar to
Create, add or edit website event calendar.
LUNCH
Monitor alerts and Facebook
messages
RECORD/EDIT/UPLOAD
Use past video or download videos
of RaceWHP track events from
YouTube to edit and produce
WRITE
Write , edit or post weekly Blog entry
PUBLISH
Publish a status update or blog post based
on current news.
REVISIT
Revisit social media for
follow-up and supervise
throughout the day
FOLLOW UP
Follow up with the sales team calendar to
Create, add or edit website event calendar.
CHECK
Check Google Alerts for news mentions of
RaceWHP and popular brands that have
events at the track.
WEBSITE UPDATE
Create webpage for “News”
section of website and publish
REVIEW
Review traffic volume,
bounce rates and other
Google Analytics
SCHEDULE
Schedule tweet to go out
overnight to promote the
track to night owls.
CHECK
Check email and Face-
book notifications on
smartphone one more
time before bed.
Director of Digital Marketing
Daily Schedule