As shared at our Cvent CONNECT conference, learn more about the Group Business Intelligence tools available to our hotel and hospitality customers.

1. Group Business
Intelligence

2. Agenda
Cvent’s Data
Sciences
Group
Business Trends
Current Reports
Future
Dashboards

3. Cvent’s Data
Sciences

5. Hotel Group Business – Cvent Data Sciences
Demand Generation Demand Generation Demand Generation
Supplier
Network
SpeedRFP/
White Label
Packaged
Analysis
Lead Scoring Dashboards
Comp
Sets Suite
Hotel
Performance
Metrics
Hotel
Response
Behavior
Planner
Sourcing
Patterns
RFP
Segmentation
Market
Intelligence
Competitive
Landscape
Market
Share
Pace vs.
Demand
Award
Propensity
Trends
Rate
Comparison
Fair
Share

8. 8 MillionRFPs Sourced to date
123 MillionRoom Nights Sourced to date
$40+ BillionEconomic Value Sourced til Date
Our Analytics Prowess

9. 10,000+
Daily Active Planners
Our Analytics Prowess
100,000+
Daily Page Views Consumed
35,000+
Daily Search Interactions
40,000+
Daily Hotel Profile Views

10. Current Reports

11. Are You Measuring Effectiveness?
A planner
cancels a week-
long event in July
The declined rate
for one property
has increased this
year and you want
to know why
You’d like to
capitalize on your top
sourcing planners
Check to see if your
properties are
responding in the 48
hour time-frame
Turned Down
RFPs Report
RFPs Won &
Lost Report
Proposal
Status Report
Supplier
Response Time

12. $120MEconomic Value of
RFPs Missed
336KRoom Nights
Missed
$65M
Economic Value Missed for
366+ Days
1,200
# of New Companies Using
Cvent Monthly
238KRoom Nights Missed
from Gold Planners
31K
Missed R/N from Cvent
New Planners
Missed Opportunities:
Trailing 12 mo.

13. Group Competition Analytics
Group
Business
Ranking
Report
Market
Share Mix
Report
Rates
Compariso
n Report
Proposal
Deep Dive
Consulting
A holistic view into
your true
competition and
the tactics needed
to beat them

14. Group
Business
Ranking
Report
Provides insights into:
• Your relative ranking
compared to your
comp set
• How future
demand will
change your group
business ranking

15. Market
Share Mix
Report
Provides insights into:
• Where you’re losing
business in the
group mix
• Who’s stealing
market share
from you

16. Rates
Comparison
Report
Provides insights into:
• How you compare to
your competition in
every aspect of the
sourcing mix
• How to increase the
performance of
sales team using
your comp set’s
best practices

17. Proposal
Deep Dive
Consulting
Provides insights into:
• Your relative ranking
compared to your
comp set
• How future
demand will
change your group
business ranking

18. Future
Dashboards

19. Event
Size, Type
Group Business Intelligence Modules
Venue
Amenity Comparison
Hospitality Cloud
Usage
RFP
Funnel, Rate,
Response Time
Planner
Location, Type
Account
Cvent Group Business Intelligence Key Features
Comparison
(e.g. My RFP’s vs. MMA)
Historical Timeframes
(e.g. RFP’s over last 12 months)
Segmentation
(e.g. RFP’s by RFP Type)
Forecasting
(e.g. forecasted “receivedRFPs)
Trending
(e.g. RFP’s by month over a year)
Enterprise View
(e.g. regional venue views)

20. Individual views
for categories of
the RFP funnel:
• Missed
• Received
• Responded
• Awarded
First Release:
The RFP
Module

21. Summary
Page
Summary Funnel:
• How all of the RFPs sent
to a venue and its comp
set flows through to
awarded status
Highlights of each
major category:
• This includes totals,
trends, key statistics,
comp set comparisons,
and key segmentations

22. RFP
Detail Page
Includes:
• A deeper dive into each
category of the RFP
funnel (Missed, Received,
Responded and Awarded)
• Comp set comparisons for
every metric related to
each category
• Segmentation options for
each metric
• Trending options for
each metric
• Forecasting for some
key metrics

23. Response
Detail Page
Includes:
• Responded RFPs
• Turn Down RFPs
• Bid RFPs
• Planner No Response
RFPs
• ADR
• Average Response Time

24. Enterprise
BI RFP
Module
Venues unified into
various groups based
on geography
• Focus on segmentation &
trends of metrics
• View commissionable
vs. non-commissionable
RFP data
• High level ranking will be
available to see how
many markets, venues
lead or lag across
various metrics

25. Key
Takeaways
Benchmark your
venue’s group
business practice &
against industry trends
Aggregate and
analyze group data
to make smart
business decisions
Upcoming dashboards
will provide you with
real-time access to
your Cvent data

26. Thank You