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SEMrush — My Reports tool

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These slides were presented during the SEMrush webinar "Discover SEMrush: My Reports". You can view the recording here: https://www.semrush.com/webinars/discover-semrush-my-reports/.

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SEMrush — My Reports tool

  1. 1. Discover SEMrush: My Reports
  2. 2. What we will learn today � What makes a good report � Key metrics to cover � Making a report with My Reports Tool
  3. 3. Ingredients of a Good Report � Clear& helpful � Prepared in advance � Reflects key metrics � Divided into sections � Reflects the progress & shows your value � Reveals the areas for improvement � Shows the team work
  4. 4. Key Metrics for SEO � Position Tracking � Organic Keyword Ranking � Site Traffic � Website Issue (including technical errors) � Number of Backlinks � Keywords Targeted
  5. 5. Key Metrics for PPC � CPC � Conversion Rate � CTR � Total ad spend � Number of Conversions � Keywords with the best Results � Position tracking for Search Ads
  6. 6. Key Metrics for Social Media � Actions (clicks, calls, messages to the brand) � Content Saved by Users � Follower Growth � Engagement Rate � Impressions � Audience Overview and Demographic Data � Purchases Made On-app
  7. 7. Thank you!

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