1. PASS & MERIT Task 2
Topic A.2 Developing ideas for digital media products
Task 2: Develop ideas for a digital media product by researching existing media products relevant
to your own product idea.
Find 3 existing current examples (Idents or Music Video) and create
PASS Task 2a) Create a mind map (using Popplet) of the recognisable conventions/similarities in all
3 examples, add images of where you have identified some of these in your examples
Music Video Ident
quick cuts 30 seconds
beat editing branding of the channel
use of close ups Colours
lip synching Logo
narrative or story short narrative
locations use of stop motion animation/cut outs
genres of music Locations or sets
costume Selection of music
Task 2b) a mood board (using Word or Photoshop) - where do you find these idents/music videos
and where they can be distributed? What Platforms? Take screen grabs of the following:
Which Digital TV Channels?
Which Youtube Channels?
What websites (for the channel or the record company or artist’s website?)
Show how you can access them on mobile phone, tablet, computers
MERIT Task 5 Annotation
Each research task requires the following annotation - a clear aim and a summary of the research
findings
Task 5a)
What is the aim (purpose
or intention) of this
research into 3 existing
products?
Use the following
words in your
response
Your annotations
conventions
distribution
platform
2. MERIT Task 5 Annotation
Each research task requires the following annotation - a clear aim and a summary of the research
findings
Task 5b)
Summary - what did you
find out from your
research into 3 existing
products?
Use the following
words in your
response
Your annotations
quick cuts & beat
editing
Use of stop motion
of CG animation
use of close ups
lip synching or
Branding of the
channel
narrative or story
locations
genres of music
costume
