3. SCREAM & THE EVIL DEAD
The colours used on this magazine will straight away
attract the target audience as it is clearly a horror
magazine.
The title ‘SCREAM’ is more effective as it is main
skyline in red, and red is often connoted with blood,
fire, and danger. The colour palet rule is red, yellow,
black and white, the yellow skylines stand out from the
black background and so make good use for the sub
headings to be drawn to. The black is used as darkness
more often in horror films than any other genre, this
makes the audience aware of the darkness and gives us
the fear for it.
By having a sub heading of ‘BLOOD, GUTS, GORE
& MORE’ the target audience audience will expect a
lot from Evil Dead, as it is the main article and we are
drawn to the image, it will attract more viewers who
trust the magazine.
4. SCREAM DECONSTRUCTED
The magazine features
other films on the front
cover, and although it is
not the main story the
readers who are interested
will be more likely to buy it
and then read about the
evil dead and therefore be
more tempted to go and
watch it.
As I already have mentioned about the
colour used, the font used for the
magazine title is very effective as the
colour red already gives connotations of
blood, the writing appears to be
dripping, as if it is blood.
Although there isn’t a lot of writing on the front cover, the language used is very
informal, this will appeal more to the target audience as they are most likely a younger
audience of about 18-30 and more formal language is used in magazines and newspapers
with an older target audience.
5. SCREAM DECONSTRUCTED
By having the main image using most of the space
on the cover, this gives the indication that the
story inside is a big one and not one to disappoint.
Fans of the original Evil Dead will be quickly
drawn to the story as the remake is very talked-
about. The use of ‘EVIL DEAD’ in white writing,
again, stands out in comparison to the dark
background.
The image chosen for the film is a good choice in
that it looks very scary and the chain indicates
that it is locked up and wanting to escape. Her
dirty broken skin and yellow eyes is a good use of
mise-en0scene that it gives the reader the thought
thought of the film including the use of
possession and the title ‘Evil Dead’ is a violent
one.
6. FANGORIA COVER
The ‘FANGORIA’ magazine cover is well
constructed and I think it achieves what it sets out
to very well.
This is shown in the colour palet, the title, font,
language and image positioning.
The film reel at the bottom is also very attractive to
the target audience as it gives horror fans more of a
choice. If the reader is a fan of one of the movies
on the reel they are more likely to buy the magazine
and read through everything else, attracting them to
other horror films and leaving them wanting to view
them.
Similarly with the huge image in the centre of the
cover, it doesn’t give the audience the chance to take
everything in and we are reeled into the scary image.
7. FANGORIA RECONSTRUCTED
The title is used very well here as it
indicates that it is a horror magazine.
This is incated through the word ‘fang’
and the font is shaped like sharp
vampire teeth, this is also shown in the
colour as the white represents the teeth
and the red surrounding the white
represents the blood line.
The colour palet rule is used well
as the main colours used again is
red, white, black and yellow,
similar to ‘SCREAM’ magazine.
The red connotes blood and
danger and while white connotes
innocence, which works well with
the insidious film as they are a
normal innocent family who are
terrorised by demons.
8. FANGORIA DECONSTRUCED
The positioning of the image is centre framed,
this allows for the cover to have the image as
their readers main attraction. The lighting of
the shot is dark and only lit up by candle light.
By having the heading and sub headings over
the image it gives off the feel that the image is
watching you, which becomes apparent after
watching the film as it cling on to the
characters and possesses one of them. The
blackness of this shot gives the viewers and
readers something to fear as we fear the
unknowingness of the dark.
