Product Feed Optimisation for
Make your feed work better for you
on Easy Content Units
It Pays to Have a Good Feed
You have gone to the expense of creating a feed, make sure
you get as best an ROI as possible
Good data feeds should convert really well
• Our members see an impression to click ratio of around 10%
• A Click to Sale ratio of around 10%
Good data feeds account for up to 30% of all your affiliate
Poor data feeds can send only 5% of your traffic, how much
are you getting? And Why?
Why Optimise Your Feed?
You need to make sure your products are
selected to appear on affiliate web sites.
Can they be found?
Are they correct?
Does the image work?
Are common reasons why affiliates do not
choose your products in ECU.
ECU doesn’t ask for too many fields for you to appear
Product ID Product Name Price URL Image URL
Category Description Availability Brand
Other fields such as size/colour etc are important to many other sites, but it’s not
something which we are utilising at the moment.
Unique number that you use to specify the
Some merchants call this their SKU
Where it’s not available we select the
Network’s Product ID – though this is not
Important that this is as optimised as possible as
our search utilises this field.
Include Product Type
Duo Boots via Linkshare
Current Feed Example: Damask
Optimised: Damask Brown Full Length Boots
Strangely their site has Damask Brown Boots in their title, so is
optimised, why is the feed not?
Affiliates cannot find their products easily, so they are not
included on lots of units.
Right currency for your program
Up to date
Prices that are not updated reflect poorly on your
brand, as well as the site they appear on
ECU update prices daily, the minimum that is
Deep link must work and resolve to the correct
Particular attention should be made when you
update your website, the data feed must also be
Dead links and those which go to your home page
reduce conversion rates and harm your brand
Must Resolve to Correct Image URL
Again make sure this is addressed when sites are
We like to use as large an image as available certainly
400x400 is great for fashion sites
Try to reduce borders, backgrounds and watermarks for
images as these tend not to be compatible with most
Where possible we use your own categories as
long as they are included in the feed.
The categories you include should be those
which make up your site’s own navigation, as
this will make the products easy for affiliates
Remove any category structuring from the field,
as this doesn’t help us.
Add as much detail to the description as you
Some affiliates like to add this as content on
their sites, so best practice could be to have a
description solely for use on the data feed.
The first 50 words should include the key
information, with any thing else added
Most networks have an availability field
This should be used so that you can include all
your products in the feed, those out of stock
can be identified in the availability field
This enables affiliates to show thorough listing
for price comparisons etc.
We offer various filters for products, this is one.
Including it with in your feed will help affiliates
narrow down your products.
Fashion affiliates particularly like to write
content about brands, using ‘Random’ ECUs to
offer their visitors a selection of the available
Can also be PriceWas, Old Price as well as RRP
We will be adding functionality to include this
information, so that affiliates can show the
discounted price and highlight the savings
We are adding this information as an extra for
affiliates, so they can show the true costs of
All delivery options can be included with most
networks, check first, if in doubt, add the basic
postage costs only.
EAN – European Article Number
ISBN – for books
UPC – Universal Product Code
We are adding functionality for price comparators
to search on this value.
Make sure you are included in the results by
including this information
We can work with most feed types:
Preferably through an Affiliate Network, though
we can work with independent programs
ECU Data Sheet
Why optimise for ECU?
Well we have close to 2500 affiliate members
• Many will not be on your program
• Many will not have considered including you in their efforts
Most are ‘Content’ affiliates
• Your products can appear on long tail and niche sites
• You can be included in Price comparison
• ECU enables content writers to easily include products within their content
• No technical knowledge is required
We drive over half a million clicks each month
Our units are shown over 5 millions times each month