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101.5 the music place media kit

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This is the 2012 media kit for a small, local radio station. This project was a radical departure from previous versions of this document.

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101.5 the music place media kit

  1. 1. REAL. GOOD. MUSIC.WVMP 101.5 the music place 2012 media kit
  2. 2. REAL. GOOD. MUSIC.Introduction101.5 fm the music place is designed and committed to serve thatsegment of the Roanoke population that actively supports the culturalarts and the community advocacy organizations within the RoanokeValley.101.5 fm the music place will endeavor at all times to elevate theentertainment experience for ALL members of the audience and otherinterested parties by broadcasting progressive music created by excitingartists. 101.5 fm the music place promises to keep the public informed ofthe activities of all the various organizations within the Roanoke areathat are dedicated to improving the quality of life in the city for all.
  3. 3. LISTENER PROFILE
  4. 4. REAL. GOOD. MUSIC.Introduction101.5 the music place is designed to attract and entertain an unusually difficult-to-attractmarket: the discerning, quality conscious consumer. This upscale, highly intelligentaudience can be characterized by its involvement in life every moment of the day.This group gathers information and engages the environment before making decisions.They create their lifestyle, rather than join someone else’s. They are successful. Theyare independent. They are not afraid of the new. They demand quality. They hate hype.They hate rudeness. They have strong opinions. They love 101.5 the music place.101.5 the music place listeners tend to be earth-friendly and environmentallyconscious. They choose their purchases accordingly. They support and participate inthe cultural arts. They play acoustic instruments, appreciate live music, and considerthemselves musicians. They attend lectures, movies, live theatre, museums, andconcerts of all types, as well as dance and performance art. They love 101.5 the musicplace101.5 the music place listeners are active. They are ardent bicyclists, kayakers,canoeists, hikers, backpackers, and horse enthusiasts. They are husbands, wives,partners, mothers, fathers, siblings. Entire households listen to 101.5 the music place.Our audience can be found on the Appalachian Trail and in the stands supporting the RedSox, Hokies, and Cavaliers. They love 101.5 the music place.Roanoke is fortunate to have such a dynamic cadre of citizens contributing their creativityand energy to our community. They are passionate, committed, fiercely loyal,philanthropic, educated and intelligent. They love 101.5 the music place.
  5. 5. ANNUAL REPORT101.5 listening area
  6. 6. REAL. GOOD. MUSIC.Listener ProfileAs the extended community became exposed to the new feeling in ourcommunity being delivered by 101.5 the music place, a positiveaffiliation emerged, with a compelling bond from listeners:“101 music play’s music you don’t hear on any radio channels here inthe valley. I compare them to another fav of mine WFUV. When I hear anew artist and song I like I pick it out on youtube or the artist site andpost it to my facebook page so I can listen while I am surfing the web.This is also a way to spread news about the station as well as the artist.”“I love 101.5 the music place ;-) I have not turned it off since I found it!Thank you for the good vibes you send out!!!”
  7. 7. REAL. GOOD. MUSIC.Listener Profile101.5 THE MUSIC PLACE SERVES AS A CATALYST FOR ECONOMICDEVELOPMENT:The Roanoke Valley Economic Development Partnership plays ourstation as an example of community spirit, when recruiting business.101.5 the music place has gained regular listeners as far away asPoland, as a result!101.5 the music place often receives messages that underscores thebroad impact of the station:“My wife and I were driving north on 81 Friday afternoon and cameacross your station on the airwaves. What a pleasant surprise instead ofthe monotony of the same old, same old.I know it doesnt immediately put money in your sponsors pockets toentertain travelers from outside the area, but tell them that because ofyour programming, well consider making another visit someday to seewhat else is cookin in the Roanoke area.”
  8. 8. REAL. GOOD. MUSIC.Listener ProfileBUSINESSES AND ORGANIZATIONS BEGAN TO RECOGNIZE THE PROFILE OFOUR LISTENER, AND REQUESTED SPONSORSHIPS:“Do you realize that every CEO in the Valley listens to your station?” – Cyrus Pace, Executive Director, Jefferson Center“You’re known as good guys. When we affiliate with you, we’re good guys, too. Ijust want a seat at the table.” – Keith Martin, Owner, Martin’s German Service“Your station doesn’t have the usual commercials. You have the owners come onand say a few words about their business. That’s what I want to do.” – Ken Rattenbury, Owner, Fret Mill Music Co.“I liked your Green Living Expo campaign. That’s what I want for our Passive Hausopening.” – Steve Strauss, Co-Owner, Structures Design Build“As a local bank in the Roanoke Valley the station is a good fit for us. We don’t get agood ROI with a mega station since they hit a much broader area. The 101.5 Teamsignifies local in all that they do and that is important to us as a local bank thatsupports local music, the local farmers markets, and local businesses.” – Connie Stanley, Director of Marketing, Valley Bank
  9. 9. REAL. GOOD. MUSIC.Listener ProfileOUR STRONG PARTNERS CONTINUE TO EXPERIENCE A VALUE IN THEIRASSOCIATION WITH 101.5 THE MUSIC PLACE:“We have been fortunate to work with 101.5 for about two years now and are sograteful for this partnership. We have a multi-layered marketing approach for ourexhibitions and educational programs and radio is the most successful way for us toget the word out to our viewers. In every aspect from customer service, interviewswith our artists etc..., promotion of our events on their programs...it has been awonderful and real partnership. The staff of 101.5 have gone the extra step to makesure to be creative and innovative in ways to highlight our programs to theirlisteners. Almost every day I hear compliments from people who listen to 101.5 thatthey heard about our museum and it compelled them to come and visit.We can also plot in a accurate way how our attendance records have benefited fromradio advertising. We believe that 101.5 captures our demographic...the people wholisten to their radio station are our most loyal visitors.” – Amy Moorefield, Executive Director, Eleanor D. Wilson Museum, Hollins University
  10. 10. REAL. GOOD. MUSIC.Listener Profile“We partnered with 101.5 earlier this year; initially on a monthly basis then later onannual terms and have been simply thrilled with all facets our relationship with thestation and the "family" of staff, listeners, and other advertisers. Since this has beenour first venture into advertising in a long time we were skeptical and worried thatour investment may not pay off. I can tell you that if our interactions with the 101.5staff didnt put that to rest then the new faces we have seen come in the doorscertainly has. Never before have we been so pleased with a marketing decision. With 101.5 we have seen events and promotions come to fruition that otherwisewould have been little more than dreams for us. We have enjoyed interacting withthe staff and listener community and promoting not only our business (and seencorresponding growth) but also a community of healthy responsible and familyorientied individuals who have become aware of our presence in the valley in thebest ways possible. They have gone above and beyond not only our expectations but also the "call ofduty" promised by any other advertiser. I can’t say anymore how impressed we havebeen with our interactions with the station and can’t recommend enough anyinvolvement with the station you are considering. Please do not hesitate to callmyself or Pat here at the store or to email me with any questions.” – Gordon Wadsworth, Back Country Ski and Sports
  11. 11. REAL. GOOD. MUSIC.Listener Profile101.5 THE MUSIC PLACE HAS TAKEN A SEAT IN THE COMMUNITY AS ALEADER in active ownership of our environment, healthy lifestyle,locavore movement, outdoors, volunteerism, literacy, and cultural arts,among other social focus, and businesses, municipalities, retail,educational institutions, and organizations, who benefit from theirassociation.For two years, 101.5 the music place has offered strong sponsoringpartnership agreements. To date:100% of all annual sponsoring partnerships have renewed theiragreements, and continue to see return on their investments.
  12. 12. REAL. GOOD. MUSIC.Listener ProfileIN 2011, 101.5 THE MUSIC PLACE SUPPORTED THE FOLLOWINGEVENTS AND PROGRAMS:Marginal Arts Festival, Media Sponsor, in partnership with Community High SchoolRadio Sponsor of Blue Ridge Marathon, in partnership with Roanoke EconomicPartnershipRadio Sponsor of Roanoke Outdoor Circus, with City of Roanoke Parks &RecreationRadio Sponsor, Earth Day Festival, with daily Earth Day vignettes by relevantorganizationsRoanoke Valley Reads, for the second year, literacy emphasisPet of the Week, in partnership with Oakey’s Pet Funeral Home and Angels ofAssisiCommunity Conversations, a live, in-studio interview with an organization orbusiness, who is making a difference in our community. Sponsored by Grand HomeFurnishings and Valley BankCommunity Champion, a monthly recognition of community stewardship,Sponsored by The Fork Restaurants
  13. 13. REAL. GOOD. MUSIC.Listener Profile101.5 THE MUSIC PLACE CONTINUES TO ENHANCE CULTURAL ARTS ANDQUALITY OF LIFE IN THE ROANOKE VALLEY, through creation/participationin events, and new, unique and effective ways to promote the followingorganizations, which exist for this purpose:Jefferson Center Down By Downtown SponsorRoanoke Symphony Orchestra PBSCity of Roanoke Public Libraries Dancing with the Community Stars,Studio Roanoke in support of Salvation Army’s Turning PointHollins Eleanor D. Wilson Museum Bethany Hall Treatment CenterGrandin Theatre Foundation Taubman Museum of ArtClean Valley Council Save a Ton Campaign, in partnership with Roanoke CountyBotetourt Wine TrailSummer Concert Series Community Housing PartnersCommunity High School Shadowbox Community MicroCinemaDown By The River Roanoke PrideSummerSplash Carilion Clinic’s Physicians on FootBonnaRoanoke
  14. 14. REAL. GOOD. MUSIC.Feature Sponsorship Opportunities101.5 fm the music place provides premiere programming withexceptional opportunities for you to mesh your brand with the soundsour listeners already value..
  15. 15. REAL. GOOD. MUSIC.Feature Sponsorship OpportunitiesAcoustic Café Title SponsorshipAcoustic Café is a two-hour weekly show airing Sundays from 9 -11am. Produced andhosted by Rob Reinhart, Acoustic Café began in 1995.Every week, Listeners from all across the world turn into Acoustic Café for the latestunplugged songs from today’s great musicians. A single set of music on Acoustic Cafécould blend blues, country, folk, rock… and more, lending itself to a wide range of listeners. Title Sponsorship Opening and Closing Billboards Two :30 recorded commercials within program Ten sponsor :10 Program Sponsorship Commercial Announcements $125 per week Advanced Sponsorship Adds: M-F 6a-6p: 4 Live Commercial Announcements 6a-Midnight: 10 Recorded Commercials $275 per week Supreme Sponsorship Adds: M-F 6a-6p, Sat 10a-5p: 6 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $300 per week
  16. 16. REAL. GOOD. MUSIC.Feature Sponsorship OpportunitiesPutumayo World Music Hour Title SponsorshipThe Putumayo World Music Hour takes its listeners on a world wide journey every Thursdayat 9pm. From the African Plains to the mountains of Peru, from the beaches of Trinidad tothe knolls of Ireland, the Putumayo World Music Hour features music from all across theglobe. And, since its inception in 1993, Putumayo World Music has contributed to valuablenon-profits in regions where the music originates. Title Sponsorship Opening and Closing Billboards Two :30 Recorded commercials within program Ten sponsor :10 Program Sponsorship Commercial Announcements $125 per week Advanced Sponsorship Adds: M-F 6a - 6p: 4 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $275 per week Supreme Sponsorship Adds: M-F 6a – 6p, Sat 10a – 5p: 6 Live Commercial Announcements 6a – Midnight: 10 Recorded Announcements $300 per week
  17. 17. REAL. GOOD. MUSIC.Feature Sponsorship OpportunitiesGrateful Dead Hour Title SponsorshipEach Sunday night at 10pm, the nationally-syndicated Grateful Dead Hour plays classicsongs, live concerts, and unreleased recording by the Grateful Dead, as well as exclusiveinterviews with the band and music from friends of the Grateful Dead. Deadheads and newfans alike find something to love. The Grateful Dead Hour is hosted by long-time GratefulDead enthusiast, David Gans. Title Sponsorship Opening and Closing Billboards Two :30 recorded commercials within program Ten Sponsor :10 Program Sponsorship Commercial Announcements $125 per week Advanced Sponsorship Adds: M-F 6a -6p: 4 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $275 per week Supreme Sponsorship Adds: M-F 6a – 6p, Sat. 10a – 5p: 6 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $300 per week
  18. 18. REAL. GOOD. MUSIC.Feature Sponsorship OpportunitiesBlues With A Feeling Title SponsorshipEvery Wednesday night, from 10p to Midnight, join local blues aficionado, Kerry Hurley, forBlues With A Feeling, as he guides you through an exploration of the truly American artform known as the Blues. Hurley introduces you to new talents and highlights some classicblues greats. Title Sponsorship Opening & Closing Billboards Two :30 recorded commercials within Program Ten Sponsors :10 Program Sponsorship Commercial Announcements $125 per week Advanced Sponsorship Adds: M-F 6a – 6p: 4 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $275 per week Supreme Sponsorship Adds: M-F 6a – 6p, Sat. 10a – 5p: 6 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $300 per week
  19. 19. REAL. GOOD. MUSIC.Feature Sponsorship Opportunitiese-Town Title Sponsorshipetown is an exciting weekly radio broadcast heard from coast to coast on NPR public,commercial, and community stations. Like old-time radio variety shows, every etown showis taped in front of a live audience and features performances from many of today’s topmusical artists as well as conversation and information about our communities and ourenvironment.Hosts Nick and Helen Forster lead the show seamlessly, mixing music and message withhumor and energy to create a one-of-a-kind live show. The show includes tow musicalguests, an interview guest and the presentation of the e-chievement winner. At the end ofevery show all musical guests collaborate on a one-of-a-kind exciting finale.. Title Sponsorship Opening & Closing Billboards Two :30 recorded commercials within program Ten Sponsor: 10 Program Sponsorship Commercial Announcements $125 per week Advanced Sponsorship Adds: M-F 7a – 5p: 4 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $275 per week Supreme Sponsorship Adds: M-F 7a – 5p: 6 Live Commercial Announcements 6a - Midnight: 10 Recorded Commercials $300
  20. 20. REAL. GOOD. MUSIC.Feature Sponsorship OpportunitiesRoanoke Valley Conversations Title SponsorshipJoin Roanoke Valley Conversations host, Bruce Bryan, every Sunday morning, from 8 until8:30, for a dose of all things Roanoke Valley. You’ll hear conversations with local leaders,volunteers, musicians, artists, and others in the know about what’s happening in our greatcommunity. Title Sponsorship Opening and Closing Billboards Two :30 recorded commercials within program Ten sponsor :10 Program Sponsorship Commercial Announcements $125 per week Advanced Sponsorship Adds: M-F 6a -6p, Sat. 10a – 5p: 4 Live Commercial Announcements 6a – Midnight: 10 Recorded Commercials $275 per week Supreme Sponsorship Adds: M-F 6a-6p, Sat 10a – 5p: 6 Live Commercial Announcements 6a – Midnight: 10 Record Commercials $300 per week
  21. 21. REAL. GOOD. MUSIC.Feature Sponsorship OpportunitiesWeather Title SponsorshipBe a leader in your community by sponsoring weather updates.Be the first to let listeners in the Valley know about changing weather patterns, impendingsnow storms, or the beautiful sunny day! Title Sponsorship Open and Close 3 per day, 6a-6p 15 per week 60 opens, 60 closes per month Total of 120 sponsor mentions $400 per monthOnly Four Packages Available

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