This creative work plan outlines the development of advertising spots for The Children's Home of Cincinnati's new "Music Heals" program. The program uses music therapy to help school-aged children channel negative experiences into something positive by learning an instrument or joining a choir. The plan details the creative team, objectives to promote the program, target audiences, and proposed radio and television ads that will feature the instruments, choir, and students in the program. It also provides a schedule and list of local media outlets for placing the ads.
Our Mission is to utilize the power of music to create connection and inspire giving. We hope to raise awareness, sensitivity, and funds to support charitable organizations in our community through planned concerts and events.
The music industry requires artists at the early stage of their careers to develop their own fan bases and formulate their own development and marketing plan to create enhanced awareness to move their careers forward. This session, presented at Music Biz 2015 in Nashville on May 12, looked at how artists can knowledgeably approach this challenge and empower themselves, as well as the “team” that artists need to assemble to help move their music business forward. The panel — moderated by Dave Kusek, Digital Cowboys Consulting, with panelists including Patrick Clifford, Disney Music Publishing; Stewart Halcomb and Holly Helms, The Springs; and Gerald Moss, Entertainment One Distribution — also touched on the need and the opportunity for the industry to “incubate artists” to
support future catalog development.
this Presentation take through the work Jericho breakers has affected in the lives of the youth through performing arts ... collaboration with other youth communities
Our Mission is to utilize the power of music to create connection and inspire giving. We hope to raise awareness, sensitivity, and funds to support charitable organizations in our community through planned concerts and events.
The music industry requires artists at the early stage of their careers to develop their own fan bases and formulate their own development and marketing plan to create enhanced awareness to move their careers forward. This session, presented at Music Biz 2015 in Nashville on May 12, looked at how artists can knowledgeably approach this challenge and empower themselves, as well as the “team” that artists need to assemble to help move their music business forward. The panel — moderated by Dave Kusek, Digital Cowboys Consulting, with panelists including Patrick Clifford, Disney Music Publishing; Stewart Halcomb and Holly Helms, The Springs; and Gerald Moss, Entertainment One Distribution — also touched on the need and the opportunity for the industry to “incubate artists” to
support future catalog development.
this Presentation take through the work Jericho breakers has affected in the lives of the youth through performing arts ... collaboration with other youth communities
PROGRAM: 2022 Bloomington Early Music Festival: Celebrating Women in Early MusicBloomingtonEarlyMusi
Digital program book for the 2022 Bloomington Early Music Festival: Celebrating Women in Early Music! May 22-27: Visit www.blemf.org for more info and to watch the free concerts!
ALL EVENTS ARE FREE & OPEN TO ALL.
BLEMF 2022 is dedicated to celebrating women in early music, highlighting the presence, influence, and artistry of women across nine centuries of musical culture and music-making. From the convents of the medieval period through the salons of the early 19th century, women participated in music as composers, performers, poets, patrons, and listeners; from positions of political, religious, and social power; in front of audiences and behind the scenes.
BLEMF 2022 gives such women the stage—those long-remembered and those only recently rediscovered—to bring the music they made in their time to our audiences today.
CHILDREN AND MUSIC BENEFITS OF MUSIC IN CHILD DEVELOPMENT pearlenehodge
CHILDREN AND MUSIC: BENEFITS OF
MUSIC IN CHILD DEVELOPMENT
Oct 10, 2018 | News Medical Children’s Group
Singing and music play an important role in our culture. You’ll find music present in many
aspects of our lives: theater, television, movies, worship, holidays, celebrations, and government
and military ceremonies. At home, music can become part of our family culture – a natural part
of our everyday experiences.
From birth, parents instinctively use music to calm and soothe children, to express their love and
joy, and to engage and interact. Parents can build on these natural instincts by learning how
music can impact child development, improve social skills, and benefit kids of all ages.
MUSIC AND THE BRAIN: THE BENEFITS OF
MUSIC
A 2016 study at the University of Southern California’s Brain and Creativity Institute found that
musical experiences in childhood can actually accelerate brain development, particularly in the
areas of language acquisition and reading skills. According to the National Association of Music
Merchants Foundation (NAMM Foundation), learning to play an instrument can improve
mathematical learning and even increase SAT scores.
But academic achievement isn’t the only benefit of music education and exposure. Music ignites
all areas of child development and skills for school readiness: intellectual, social and emotional,
motor, language, and overall literacy. It helps the body and the mind work together. Exposing
children to music during early development helps them learn the sounds and meanings of words.
Dancing to music helps children build motor skills while allowing them to practice self-
expression. For children and adults, music helps strengthen memory skills.
In addition to the developmental benefits of music, why is music important? Simply put, it
provides us with joy. Just think about listening to a good song on the car radio with the window
down on a beautiful day. That’s joy.
MUSIC GAMES FOR KIDS OF ALL AGES
Children of all ages express themselves through music. Playing music for infants proves that,
even at an early age, children sway, bounce, or move their hands in response to music they hear.
Many preschoolers make up songs and, with no self-consciousness, sing to themselves as they
play. Children in elementary school learn to sing together as a group and possibly learn to play a
musical instrument. Older children dance to the music of their favorite bands and use music to
form friendships and share feelings. Try these activities and games with your children to
experience the pleasure and learning that music brings.
Infants and Music. Infants recognize the melody of a song long before they understand the
words. They often try to mimic sounds and start moving to the music as soon as they are
physically able. Quiet, background music can be soothing for infants, especially at sleep time.
Loud background music may overstimulate an infant by rais ...
The Benefits of Musical Shows for Children.pdfcheekytunes
Musical shows for children are a fun and interactive way for kids to learn and explore the world of music. Not only do they provide entertainment, but they also offer numerous benefits for a child's cognitive, social, and emotional development.
Business plan inc Cheeky Promo July 15Rupert Cheek
Are you passionate about music, the arts, youth, education, empowerment, employment, community...? I'm looking for people to help me with my plans. You can email me, Rupert Cheek, at info@cheekypromo.com
1. Jarrell Brown
Creative Work Plan
Reference:
The Children’s Home of Cincinnati
Tel: (513) 272 – 2800
Address: 5050 Madison Road Cincinnati, OH 45227
Project Name: Music Heals
Creative Team:
Jarrell Brown
Adam Housely
Brianna Perry
Mariska Harigtay
Lucy Lu
Overview:
This plan is designed to create two advertising spots, one radio and one television,
for The Children’s Home of Cincinnati’s new Music Heals program. Music Heals is a
new music therapy program they are offering to all school age children. Each child
will choose to learn an instrument or join in a choir to help channel his or her
negative energy and experiences into something positive. We will use the persons
hired for the program in the ads and use showcase some of the instruments that will
be available and songs that will be played and sung.
Objective:
To get the word out about The Children’s Home of Cincinnati and their new
“Music Heals” program and increase participation in the program to 30
students
Target Audience:
Possible student participants
School and community center personnel in the Cincinnati area
Spotlight:
This program is designed to help guide students to a happy and healthy lifestyle
through music
Reasons Why:
To try a new system for helping children to deal with hardships that they
experience in their life
To try and give children a positive outlet to deal with issues
To teach children to deal with their issues in a positive way
To help develop music skills for children
Other Resources:
2. Client Feedback:
o Client wants this program advertised on major media outlets in the
Cincinnati area
o Client wants an emphasis on the instruments in the radio ad with
mention of the choir
o Client wants an emphasis on the choir aspect in the broadcast ad with
a mention of the instruments
Schedule:
March 1 – Initial meeting with client
March 2 – 5 – Creative team brainstorming
March 6 – Creative review meeting with client
March 7 – 10 – Draft scripts for ads and get approval from client
March 11 – 31 – Shoot broadcast ad and record radio ad and edit
April 1 – Final presentation to client
April 2 – Pending client approval, send ads to all suggested media on media
list
3. Media List
Radio Stations:
B105 – Wube FM – Country Station
WNKU 89.7 – Local NPR
WKRQ Q102 – Top 40 pop
WCKY 1530 Homer – Sport Talk
Wiz FM 101.1 – Hip Hop
Television Stations
WLWT (NBC)
WCPO (ABC)
WKRC (CBS)
WPTO (PBS)
WXIX (FOX)
4. Radio Ad
(Instruments fade in playing “When The Saints Go Marching In”)
Teacher: Does this tune sound familiar but not like you’ve heard it before?
Student: Yes, Miss. Hannigan but why does it sound so different?
Teacher: That’s because some students at the Children’s Home of Cincinnati are
learning to play this song on different instruments through the Music Heals
program.
Student: That sounds so fun Miss. Hannigan, but what is the Children’s Home of
Cincinnati and the Music Heals program?
Teacher: The Children’s Home of Cincinnati is a fun place for children and young
adults to go and learn important things for school and life that they may not be
getting at home or elsewhere. The Music Heals program uses the power of music to
show you how to channel your feelings into a positive outlet using a variety of
instruments from trumpets to drums to violins. And if instruments aren’t your
things, they have a choir as well.
Student: How I can I join the Music Heals program, Miss Hannigan?
Teacher: Have an adult you know log on to www.thechildrenshomecinti.org or call
513-272-2800 for more information
Student: Thanks Miss Hannigan, I can’t wait to start learning!
5. Broadcast Ad
(Screen starts black)
(Light comes on overhead of soprano section of choir as they start to sing “I Want It
That Way”)
(After two lines in the song, light comes on overhead of alto section of choir and they
join in singing with the sopranos)
(After next two lines, light comes on overhead of tenor section and the small band to
the side, as the tenor section joins in singing with the rest of the choir)
(As chorus starts, single spotlight comes on in front of choir for Nick Lachey)
Nick Lachey: Wonder how these talented youngsters are covering my band’s hit “I
Want It That Way”? The Children’s Home of Cincinnati’s Music Heals program is
how! Through this wonderful healing program, children are encouraged and given
the tools to channel their feelings through music, whether they want to be apart of
the choir (camera pans choir) or a part of the band (single quick shot to the side
band), there is a place for every special child to learn and grow. To find out more
information about the Music Heals program or The Children’s Home of Cincinnati,
log on to www.thechildrenshomecinti.org or call 5132722800. We want to be a
microphone for each child’s voice so he or she can say
(Nick and Choir sing together) “I Want It That Way”.
6. Jarrell Brown FOR IMMDEIATE RELEASE
Tel: (513) 292 – 8172
Email: brownja7@miamioh.edu
NON-PROFIT TEACHING CHILDREN HOW TO HEAL THROUGH
MUSIC
April 1, 2015
We know the healing power of music and now The Children’s Home of Cincinnati
will be spreading that message to a much younger audience. Introduced as “Music
Heals”, the new musical program offered by the non-profit will be the first of its kind
in the area. Incorporating musical instruments and popular music in a band and
choral setting for children to channel their inner feeling and thoughts in a positive
way.
The Children’s Home of Cincinnati has partnered with the National Federation of
Musicians’ Cincinnati Chapter to bring in choral and instrumental experts to help
guide the children on their learning journey. There are several instruments options
offered for the students including trumpets and horns, xylophones, drums, violins,
violas and many more, all donated by local music shops around Cincinnati. Sheet
music for the choir has been donated from local shops as well.
Located in Cincinnati, the organization prides its self on helping children, from birth
to 18, who are experiencing social, behavioral or learning challenges. There are
several program options including educational programs for children of all ages to
support programs for parents and guardians. Children’s Home also has on-staff
physicians to help with any medical issues that the children may face while on site,
as well as for any previous medical conditions they may have had or if they want to
talk to someone.
About The Children’s Home
The Children’s Home of Cincinnati opened its doors in 1864 to provide day care and
shelter for the poor and abandoned children of Cincinnati, the initial mission being
centered on saving children from the despair of neglect, abuse and poverty.
Originally as a foster home for children, the organization changed its mission in the
1970’s from a foster home to the residential treatment facility that it is today.
The Children’s Home of Cincinnati is located at 5050 Madison Road Cincinnati, Ohio
45227. You can reach the home for donations or to volunteer at 513-272-2800 or at
their website www.thechildrenshomecinti.org
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