This is a little slideshow of my personal brand as a Full Sail University student. This will be one of my first marks towards making my visions a reality.
Raquel Romero is a Brazilian singer-songwriter and producer who is pursuing a bachelor's degree in business entertainment. She produces, composes, and records her own music and handles her own business affairs. Romero has over 10 years of experience in artist development, public relations, marketing, and promotions. Her goal is to secure a record deal with a major label and become a successful international pop artist.
Ricardo Laboy is a music business student pursuing a career in the music industry. His short term goal is to become a successful music artist by releasing multiple projects within the next year to achieve 20,000 streams on Spotify in his first 6 months. His long term goal is to establish a successful record label as CEO focused on developing artists from Latin American and Caribbean countries. He has experience performing and collaborating with various music professionals. Ricardo aims to deliver a unique Latin sound through his music and brand himself as fresh, authentic, and essential in the industry.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Daejaunte Marshall is a student at Full Sail University studying music business. He is the lead singer of the band N.G.S. and has goals of touring nationally and internationally with the band after graduation in 2020. He provides details on his background and interests in music, as well as information on his band's target demographics, skills, and competition in the music industry.
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdfluxsuau
Lucas Suau is exploring a career in the music business. His short term goal is to obtain an entry level position at a major or independent record label by 2025 through existing connections. His long term goal is to have an established reputation at a label in a managerial role by 2030. He will focus on networking at industry events, improving his online presence through LinkedIn and content creation, and gaining experience through an internship in event production.
Francisco Vivas is a Latin singer and songwriter from Puerto Rico who operates under the brand "From the O". He explores establishing his personal brand and career path in the music industry. His goals are to inspire others through his music, have a well-established brand by 2030 branching beyond singing, and build credibility to book a tour by 2025. He plans to network at industry events, leverage social media for digital marketing, and continue his education in music business and entertainment business.
This document provides marketing strategies and plans for promoting the band The Front Bottoms. It outlines their upcoming album details, current singles, social media goals, advertising plans, publicity tactics, potential brand partnerships, radio promotion, video promotion, touring opportunities, and performance event ideas. The overall goal is to build buzz around the new album release through an integrated digital and experiential marketing campaign.
This document profiles and interviews several Canadian artists, including Ace Millions, Max Winds, and Myshylifestyle. It provides information on each artist's background, where they are from, their musical inspirations, and plans for 2024, which include upcoming albums, singles, and collaborations. The interviews also discuss overcoming obstacles in the Canadian music industry and gaining more recognition for Canadian talent.
Raquel Romero is a Brazilian singer-songwriter and producer who is pursuing a bachelor's degree in business entertainment. She produces, composes, and records her own music and handles her own business affairs. Romero has over 10 years of experience in artist development, public relations, marketing, and promotions. Her goal is to secure a record deal with a major label and become a successful international pop artist.
Ricardo Laboy is a music business student pursuing a career in the music industry. His short term goal is to become a successful music artist by releasing multiple projects within the next year to achieve 20,000 streams on Spotify in his first 6 months. His long term goal is to establish a successful record label as CEO focused on developing artists from Latin American and Caribbean countries. He has experience performing and collaborating with various music professionals. Ricardo aims to deliver a unique Latin sound through his music and brand himself as fresh, authentic, and essential in the industry.
Brand Presentation, MBBS - Full Sail University - July 25,2021 - Keithphanna ...KeithphannaJohnson
Personal Branding is essential to being a recognized name and brand in the entertainment and music industry. Sophomore year student record label executive and owner Keithphanna Johnson develops his first presentation.
Daejaunte Marshall is a student at Full Sail University studying music business. He is the lead singer of the band N.G.S. and has goals of touring nationally and internationally with the band after graduation in 2020. He provides details on his background and interests in music, as well as information on his band's target demographics, skills, and competition in the music industry.
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdfluxsuau
Lucas Suau is exploring a career in the music business. His short term goal is to obtain an entry level position at a major or independent record label by 2025 through existing connections. His long term goal is to have an established reputation at a label in a managerial role by 2030. He will focus on networking at industry events, improving his online presence through LinkedIn and content creation, and gaining experience through an internship in event production.
Francisco Vivas is a Latin singer and songwriter from Puerto Rico who operates under the brand "From the O". He explores establishing his personal brand and career path in the music industry. His goals are to inspire others through his music, have a well-established brand by 2030 branching beyond singing, and build credibility to book a tour by 2025. He plans to network at industry events, leverage social media for digital marketing, and continue his education in music business and entertainment business.
This document provides marketing strategies and plans for promoting the band The Front Bottoms. It outlines their upcoming album details, current singles, social media goals, advertising plans, publicity tactics, potential brand partnerships, radio promotion, video promotion, touring opportunities, and performance event ideas. The overall goal is to build buzz around the new album release through an integrated digital and experiential marketing campaign.
This document profiles and interviews several Canadian artists, including Ace Millions, Max Winds, and Myshylifestyle. It provides information on each artist's background, where they are from, their musical inspirations, and plans for 2024, which include upcoming albums, singles, and collaborations. The interviews also discuss overcoming obstacles in the Canadian music industry and gaining more recognition for Canadian talent.
This slideshow goes into depth about Hunter Perry's personal brand. It includes his current skills, target audience, brand statement, goals, and skills that will be learned in the future.
This slideshow goes into depth about Hunter Perry's personal brand. It includes his current skills, target audience, brand statement, goals, and skills that will be learned in the future.
Rob Ponce is a student in the Music Business program at Full Sail University. His goal is to become a music producer and run a record collective called Moon Motel Records. Through this, he wants to help both independent producers build connections with major labels and help independent artists achieve major label success through business partnerships. He has a passion for music and dreams of taking it seriously as a career.
June 4 | Webinar Session 1
12:00 - 1:30pm
"Building your Website: Goals & Mission"
This session will help you create a map to your career through the web, with an emphasis on personal mission statements and the use of imaginative marketing tools. Defining ones self as an artist is a difficult task. It takes the patience to constantly redefine and edit one's achievements and goals, an understanding of your peers and crititcs, and a keen ability to explain yourself in direct and attractive terms.
The document provides guidance on developing a personal website and career plan as an artist. It emphasizes defining one's goals, skills, and audience, and using these to craft a clear mission statement and marketing strategy. Specific recommendations include focusing a website on calendar, biography, works, reviews, and other personalized sections; targeting curators, presenters and collaborators as key audiences; and cultivating fans through high-quality artistic work.
This document provides an overview of Antoine McFadden's personal brand and career goals in the music industry. Some key points:
- Antoine has been passionate about music since childhood and has over 10 years of experience as an audio engineer and 5 years as a music producer.
- He holds an Associate's degree in Recording Arts and a Bachelor's of Science in Recording Arts from Full Sail University.
- His short term goal is to get a job at a record label after graduation. Mid term, he wants to start his own label signing 3 artists. Long term, he aims to get a publishing deal for his music.
- Antoine's target audience is urban youth who love hip hop
This document provides information about Coldplay and Kasabian. For Coldplay, it discusses their record labels, target audience, budgets for music videos, and how fans consume their music. It notes they are a big-budget mainstream band. For Kasabian, it discusses their record labels, performances, target audience of young females, how fans consume their music on platforms like Spotify and YouTube, and positives and negatives of being an indie artist.
This document provides information about a proposed live music radio station called Euphoria that would stream local Charleston bands. The vision is to elevate listeners to a state of euphoria through live music and help get local talented artists recognized. It outlines strengths like being the target market and connections to venues, and weaknesses like inexperience. Opportunities include music's popularity and learning. Threats include other local stations. Details include operating from Folly Beach, streaming live certain days and having other music from live performances. The goal is to eventually open a venue of their own to provide an awesome live music experience.
This document outlines Miles Guillet's personal brand exploration and career goals in the music industry. It summarizes his short-term goal of securing an A&R internship and long-term goal of starting a successful record label. It provides details on his target occupation of A&R, potential job titles, target audience, competition in the field, identity branding, networking and professional development plans, and references.
Mack Loren is an up-and-coming R&B singer-songwriter. The document provides an analysis of Mack Loren including her strengths, weaknesses, opportunities, and threats. It also outlines several 1-year, 6-month, and 3-month goals. The 1-year goals include selling out a live show and creating merchandise. The 6-month goals include releasing an EP and promoting it. The 3-month goals include distributing a physical copy of her previous EP and releasing a music video. Throughout, the document identifies gatekeepers and potential obstacles and solutions for Mack Loren's career development.
The document discusses how audiences consumed music in the 2000s through CDs, online music platforms like YouTube, radio stations, and purchasing songs on iTunes. It also summarizes several popular music genres of the time like UK garage, emo, and hip-hop. Popular artists mentioned include Coldplay, Britney Spears, and Wiz Khalifa. New artists were discovered through YouTube and talent shows like The X Factor, then developed using social media platforms. Music was marketed through music video channels, radio, social networks, and distributed in stores, concerts, and online through iTunes.
FOREIGNDUB is an independent record label and event production company specializing in drum & bass, reggae, dubstep and dancehall music that was founded in 2003 and has since produced events in Sydney, Melbourne, Asia featuring both local and international artists; their goal is to foster new musical talent and provide quality music experiences for audiences.
Shakeila Baker outlines her personal brand canvas for developing her career as a singer, songwriter, dancer, and future record label CEO. She describes growing up in Long Beach surrounded by music and pursuing her passion after facing rejection from labels. Her arena is the music industry, specifically R&B, hip hop, pop, and gospel. Her identity, skills, credentials, audience, and goals are also defined to map out her brand strategy and positioning within the industry.
Steven Tracey Eisenberg Resume_2015_R (1)Steven Tracey
Steven Tracey Eisenberg has over 20 years of experience in marketing, business development, and creative direction. He owns and operates his own record label, publishing company, and artist management firm. He has helped launch the careers of many artists both in Canada and internationally, including signing and promoting the singer Corneille, whose debut album became the best-selling Francophone R&B album of all time. Eisenberg utilizes innovative strategies across marketing, branding, and social media to achieve commercial success for his clients and projects.
Elixir Music is a proposed non-profit music promotional company focusing on electronic dance music artists in Portsmouth. As a new company, it plans to promote artists online through social media and get them radio airtime and live performances to help build their audience with no fees or commissions. The founders believe their experience in music production and promotion along with connections to local radio and venues will help artists gain exposure and experience.
Elixir Music is a proposed non-profit music promotional company focusing on electronic dance music artists in Portsmouth. As a new company, it plans to promote artists through online platforms and events to build their audiences and experience. The company aims to help unknown artists gain popularity and experience in the music industry at no cost to the artists.
Wesley Conner is a music business student and independent artist pursuing a career in the music industry. His short term goals are to build relationships within the industry and grow his social media following. Long term, he aims to have a successful career as a signed artist. His target audience and competition are analyzed. Notable skills include songwriting, lyricism, and creating different genres of music. Wesley's vision is to increase his fan base through relatable music that connects with listeners' emotions. He plans to network at upcoming industry events to promote his fresh sound blending pop, R&B and hip hop.
MoRisKi is a South African musician, radio host, and creative entrepreneur. He has over 10 years of experience in marketing, fashion, music, radio, television and video production. He holds a National Diploma in Business Management with a focus on marketing. Some of his accomplishments include producing the hit song "#STAY PHLY" and working with international artists like Akon, Paul G, and Keith Murray. Currently he hosts a radio show on Cliff Central and works to empower youth through music and his agency Stay Phly Industries.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
This slideshow goes into depth about Hunter Perry's personal brand. It includes his current skills, target audience, brand statement, goals, and skills that will be learned in the future.
This slideshow goes into depth about Hunter Perry's personal brand. It includes his current skills, target audience, brand statement, goals, and skills that will be learned in the future.
Rob Ponce is a student in the Music Business program at Full Sail University. His goal is to become a music producer and run a record collective called Moon Motel Records. Through this, he wants to help both independent producers build connections with major labels and help independent artists achieve major label success through business partnerships. He has a passion for music and dreams of taking it seriously as a career.
June 4 | Webinar Session 1
12:00 - 1:30pm
"Building your Website: Goals & Mission"
This session will help you create a map to your career through the web, with an emphasis on personal mission statements and the use of imaginative marketing tools. Defining ones self as an artist is a difficult task. It takes the patience to constantly redefine and edit one's achievements and goals, an understanding of your peers and crititcs, and a keen ability to explain yourself in direct and attractive terms.
The document provides guidance on developing a personal website and career plan as an artist. It emphasizes defining one's goals, skills, and audience, and using these to craft a clear mission statement and marketing strategy. Specific recommendations include focusing a website on calendar, biography, works, reviews, and other personalized sections; targeting curators, presenters and collaborators as key audiences; and cultivating fans through high-quality artistic work.
This document provides an overview of Antoine McFadden's personal brand and career goals in the music industry. Some key points:
- Antoine has been passionate about music since childhood and has over 10 years of experience as an audio engineer and 5 years as a music producer.
- He holds an Associate's degree in Recording Arts and a Bachelor's of Science in Recording Arts from Full Sail University.
- His short term goal is to get a job at a record label after graduation. Mid term, he wants to start his own label signing 3 artists. Long term, he aims to get a publishing deal for his music.
- Antoine's target audience is urban youth who love hip hop
This document provides information about Coldplay and Kasabian. For Coldplay, it discusses their record labels, target audience, budgets for music videos, and how fans consume their music. It notes they are a big-budget mainstream band. For Kasabian, it discusses their record labels, performances, target audience of young females, how fans consume their music on platforms like Spotify and YouTube, and positives and negatives of being an indie artist.
This document provides information about a proposed live music radio station called Euphoria that would stream local Charleston bands. The vision is to elevate listeners to a state of euphoria through live music and help get local talented artists recognized. It outlines strengths like being the target market and connections to venues, and weaknesses like inexperience. Opportunities include music's popularity and learning. Threats include other local stations. Details include operating from Folly Beach, streaming live certain days and having other music from live performances. The goal is to eventually open a venue of their own to provide an awesome live music experience.
This document outlines Miles Guillet's personal brand exploration and career goals in the music industry. It summarizes his short-term goal of securing an A&R internship and long-term goal of starting a successful record label. It provides details on his target occupation of A&R, potential job titles, target audience, competition in the field, identity branding, networking and professional development plans, and references.
Mack Loren is an up-and-coming R&B singer-songwriter. The document provides an analysis of Mack Loren including her strengths, weaknesses, opportunities, and threats. It also outlines several 1-year, 6-month, and 3-month goals. The 1-year goals include selling out a live show and creating merchandise. The 6-month goals include releasing an EP and promoting it. The 3-month goals include distributing a physical copy of her previous EP and releasing a music video. Throughout, the document identifies gatekeepers and potential obstacles and solutions for Mack Loren's career development.
The document discusses how audiences consumed music in the 2000s through CDs, online music platforms like YouTube, radio stations, and purchasing songs on iTunes. It also summarizes several popular music genres of the time like UK garage, emo, and hip-hop. Popular artists mentioned include Coldplay, Britney Spears, and Wiz Khalifa. New artists were discovered through YouTube and talent shows like The X Factor, then developed using social media platforms. Music was marketed through music video channels, radio, social networks, and distributed in stores, concerts, and online through iTunes.
FOREIGNDUB is an independent record label and event production company specializing in drum & bass, reggae, dubstep and dancehall music that was founded in 2003 and has since produced events in Sydney, Melbourne, Asia featuring both local and international artists; their goal is to foster new musical talent and provide quality music experiences for audiences.
Shakeila Baker outlines her personal brand canvas for developing her career as a singer, songwriter, dancer, and future record label CEO. She describes growing up in Long Beach surrounded by music and pursuing her passion after facing rejection from labels. Her arena is the music industry, specifically R&B, hip hop, pop, and gospel. Her identity, skills, credentials, audience, and goals are also defined to map out her brand strategy and positioning within the industry.
Steven Tracey Eisenberg Resume_2015_R (1)Steven Tracey
Steven Tracey Eisenberg has over 20 years of experience in marketing, business development, and creative direction. He owns and operates his own record label, publishing company, and artist management firm. He has helped launch the careers of many artists both in Canada and internationally, including signing and promoting the singer Corneille, whose debut album became the best-selling Francophone R&B album of all time. Eisenberg utilizes innovative strategies across marketing, branding, and social media to achieve commercial success for his clients and projects.
Elixir Music is a proposed non-profit music promotional company focusing on electronic dance music artists in Portsmouth. As a new company, it plans to promote artists online through social media and get them radio airtime and live performances to help build their audience with no fees or commissions. The founders believe their experience in music production and promotion along with connections to local radio and venues will help artists gain exposure and experience.
Elixir Music is a proposed non-profit music promotional company focusing on electronic dance music artists in Portsmouth. As a new company, it plans to promote artists through online platforms and events to build their audiences and experience. The company aims to help unknown artists gain popularity and experience in the music industry at no cost to the artists.
Wesley Conner is a music business student and independent artist pursuing a career in the music industry. His short term goals are to build relationships within the industry and grow his social media following. Long term, he aims to have a successful career as a signed artist. His target audience and competition are analyzed. Notable skills include songwriting, lyricism, and creating different genres of music. Wesley's vision is to increase his fan base through relatable music that connects with listeners' emotions. He plans to network at upcoming industry events to promote his fresh sound blending pop, R&B and hip hop.
MoRisKi is a South African musician, radio host, and creative entrepreneur. He has over 10 years of experience in marketing, fashion, music, radio, television and video production. He holds a National Diploma in Business Management with a focus on marketing. Some of his accomplishments include producing the hit song "#STAY PHLY" and working with international artists like Akon, Paul G, and Keith Murray. Currently he hosts a radio show on Cliff Central and works to empower youth through music and his agency Stay Phly Industries.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Personal brand exploration
1. ~ Personal Brand Exploration ~
Project & Portfolio 1: Ámory Nieves Chesterton May 2020
2. Identity
Ámory Nieves Chesterton, a Fall graduating Full Sail Music Buisness Student, is a flamenco fusion artist set out to bring
love back to the music Industry. Originally from the Canary Islands in Spain, Ámory would train 9h a day for months
with the local Flamenco gypsy community in Madrid. His passion for music and sharing it with others grew as he
traveled the world and continued to explore new musical genres. Having grown up in the Turks & Caicos Islands also
gave his love music an island vibe twist, adding to his Spanish/American identity. Ámory set his sight upon the 407
(Orlando) in search of creative opportunities in the new Hollywood. Upon building worldwide relationships through
performances, he hopes to create a community retreat getaway where other inspiring artists may freely create and
network. He is determined to be the next island boy to leave a legacy in the world; and the first Spanish Cowboy to
influence the music industry.
3. Profession
• Organization and Public Relations as an artist:
• Public Relations Specialist
• Producer
• Singer
• Ruling Outlaw Archetype - My mission is to be successful and to make
my name and work recognized. I will do what is necessary to get there;
failure is not an option. Through curation of my works and music, I
provide a service that is completely unique and non-replicable. Thinking
ahead and being prepared for any given moment comes naturally.
4. Target Audience
The Service Industry ~ Restaurant & Hotel Owners/Managers, Record Labels, Stage Contractors
Demographics: 85% woman ages 15 - 60, single or married, any race with a trade or university diploma, located in
TCI, Europe, & USA primarily
Psychographic Info: Enjoys diversity in music along an appreciation for Spanish Guitar, strategizes for their
businesses growth and recognition, prefers a more formal or sophisticated atmosphere, enjoys elegant foods and
drinks with music to match along side, is looking for something new and different.
Up & coming contacts: Gordon Stewart (Beaches Resort Founder), Alhambra (famous castle with a stage in Spain),
Chris Blackwell (Island Records Founder).
5. Career Goals
Following graduation (2021):
I will open Sound Waves Records, start my movement, expand my musical initiative, and grow in social media recognition by 15%
- Growing the artists who go through our label both musically and spiritually is Sound Waves main priority, not making hits.
- Determine the movement’s name and way of branding (society)
- Expand my Love’s Back campaign being the worlds first Spanish Cowboy flamenco fusion artist
- Develop successful branding and marketing tools to use in my own initiatives as well as promoting others dreams.
Mid Term Goal (2025): Become notably recognized as Ámory, the flamenco fusion artist bringing love back to music; as well as being
recognized as a branding and retreat organizer.
- Having grown from current model connects by 40% (With easy access to names like Charly Jordan and Amberleighwest)
- Have close relationships with at least 10 Labels (3/10)
- Become featured on “Americas Got Talent “or “The Voice”
- Have successfully hosted 5 influencers’ trips
Life Long Goal (started at least by 2040): Open a villa and studio retreat chain across the world (starting in TCI and Canaries)
- By using my branding, marketing, stage, creatives, restaurant, and hotel contacts, I’ll expand my network of studio bases while also growing my own villa
agency with studios. These studios will be owned under my Label Sound Waves along with its subsidiaries. Through my experience of communications
and networking, I will be able to brand and develop artists’ dreams while providing them easily with the location and the recourses to do so (models,
photographers, media specialists). Other entrepreneurs looking to open up studios may do so under my label so long as their core values match that of
Sound Waves (as subsidiary's ). By having built my movement as a community, record label and villa chain, performance venues, and personal recognition
as an artist, new artists and producers will be able to network and grow more easily should they be accepted into the community. The core of this private
community and studio base will be the love for life and music, as well as publicly praising Jesus as our savior.
6. Skills Analysis
Adroitness & Notable Skills
Required Competency Within My Trade
~ Public Relations
~ Songwriting and Collaboration
Hard:
Soft:
Soft:
~ Strong Stage Presence
Hard:
~ Strength Under Pressure & Short Notice
~ Public Speaking
~ Organization
~ 34%
55%
50%
60%
~ 10%
75%
50%
75%
Digital Creation (drone collectives, logo design, marketing strategies)
Reading Music
7. Promise
My name is love (Ámory) and my
promise to you is that I Will bring love
back to the music industry.
8. Credentials
Notable Awards & Achievements:
- In the year 2018 Ámory was awarded with a trophy by the FFMC as Floridas most advanced classical guitarist and the first guitarist to ever enter at Irene Muir.
- In 2018 Ámory commenced the infamous Ana Vidovic’s concert performance in Tampa with the piece Asturias Albeniz, upon receiving her signature on his
guitar
- Amory represented NBPS within a performance group at Tampas infamous Morsani hall containing 2610 seats
- Amory has performed and held discussions at private events worldwide from Enforex & EF in Spain, to local venues in the Turks and Caicos in the Caribbean.
- Music Video collaborations though influencer trips and the hosting of Charly Jordan in TCI.
Musical Education:
- Mentorship by Jay Roberts, son of Howard Roberts who started MI in Hollywood, CA
- One on One training with the Flamenco community in Spain, notably El Entri & Jesus de Rosario.
- Jazz and Gypsy Jazz training with NBPS top leading guitar professor in Florida Mr. Dow
- Through live performances in Europe, US, and TCI
9. Competition
Education:
• Music Buisness undergraduate of Full Sail University
Leadership Experience:
• Media management for villas and artist brands.
Skills and Proficiencies:
• Performes at over 5 venues at TCI
• Professional Songwriter and Consulter
Overall Online Presence:
• Over 1k followers on Instagram
• Unique music videos and collective works on Youtube
• Active various Social media outlets
Ámory Nieves Chesterton
Industry Experience:
• Villa Management in the Turks and Caicos Islands.
• Professional drone videographer & Influencer/content building trips host
• Private event and live venues performer
Education:
• Crazy Horse, Paris
Leadership Experience:
• Artist brand growth and creative curation
Skills and Proficiencies:
• Endorsed as musical recording specialist
• Professional Songwriter and Curator
Overall Online Presence:
• Verified and over 1k followers on Instagram
• Unique music videos and collective works on Youtube
• Active various Social media outlets
Aria Crescendo
• Performer and Music Productions Specialist (themed after love)
• Professional Yoga Instructor for spiritual growth
• Dancing Mentor
Industry Experience:
10. Competition
Education:
• Music Buisness undergraduate of Full Sail University
Leadership Experience:
• Media management for villas and artist brands.
Skills and Proficiencies:
• Performes at over 5 venues at TCI
• Professional Songwriter and Consulter
Overall Online Presence:
• Over 1k followers on Instagram
• Unique music videos and collective works on Youtube
• Active various Social media outlets
Ámory Nieves Chesterton
Industry Experience:
• Villa Management in the Turks and Caicos Islands.
• Professional drone videographer & Influencer/content building trips host
• Private event and live venues performer
Education:
• Non Specified - Life experience through work
Leadership Experience:
• Digital artist brand growth and promotion
Skills and Proficiencies:
• Endorsed within Ministry Leadership
• Digital Music Marketing Specialist
Overall Online Presence:
• Non active, or not easily found, on Instagram
• No active youtube found
• Non active on social media apart from Linkedln
ASG Music Publishing & Artist
Management
• Singer/Songwriter
• Promotional Specialist for Artists
• Choir Director
Industry Experience:
11. Brand Position
Passionate in reviving love and realness while creating, and curating music in a new and irreplicable way. With seeking
new ways for purposeful messages to be shared, the mark of Sound Waves along with Love Waves will be remembered.
Hosting others through real moments and creating content has always happened naturally in Ámory’s upbringing. His
parents loved to share what they had with others and often invited him to play music for their guests; thus, his drive to
grow real based moments and love through music. As a family of hosts Ámory would play music, his mother would
dance and share stories, while his father made drinks, cooked, and organized events.
12. Networking & Marketing
Music Conferences and Networking Bases:
NAMM - LA, CA (January 16-19, 2020)
Music Expo - Miami, FL (May 16 - 18, 2020)
Midem - France, Palais des Festivals et des Congrès, Cannes, (June 6 - 7)
(2020 dates postponed until further notice)
Digital Entrepreneurship
Primary Content: Currently my Youtube and Instagram consist of compositions and musical works with a history of creation in the bio.
Over time I will continue to post covers and originals further growing my fanbase.
In the future I’m looking to create a channel within my youtube dedicated to “Songwriters”. There is not much information or recourses out
there set to guide new and upcoming artists, let alone educational videos designed for songwriters and freelance musicians. This will be
one of my niche’s within the youtube community further down the line.
Tools: I will use youtube and instagram analytics to monitor who is viewing my content when and where. These tools will be helpful in
determining what is working and what could be improved upon. Furthermore, building an organic fanbase is of the utmost priority. Rather
than striving for views, building a fanbase through real connections will be vital in to having 1000 True fans. An article written by Kevin
Kelly delves more into the topic of how just 1000 True fans will be enough for a creative to survive.
Website: Through projects completed at Full Sail and showcased on the portfolio site, both practice of digital marketing and real world
expertise will be shown.
13. Professional Development
Music Buisness Graduate of Full Sail, 2021
Music is a life long project and grows with each artist over time. Unlike a race where the further you run the closer you become to the finish line, the more you
explore and learn within the music realm, the further away the end mark becomes. The value held behind “running your own race” is especially true when
pursuing the creative industry.
Technical Skills
- Brand Development - Life Long
- Logo and Graphic Design Tricks - Skillshare (July, 2020)
- Ableton Mastery - Skillshare, amongst others (December 2020)
- RC-300 Loopstation Mastery for Live Performance- User Manual (August 2020)
Soft Skills
Personal Development - Life Long (also based upon life’s seasons)
Flamenco + other musical genre fusion - Life Long
Piano Mastery - Life Long
Public Speaking - Life Long
Reading Music - March 2021
Event Organization Notes - July 2020
Villa media outlet expansion & promotion - September 2020
Final Cut - October 2020
Mentor
Finding a mentor who truly desires to help will be up to fate; rather than a manager, an artist would be the best mentor for me. An artist such as Sade or Seal who
spread love and their spiritual beliefs in their music would be an example of a beneficial mentor. I hope to one day mentor many artists who are pressuring and
expanding their dreams by curating their visions with them.
14. Elevator Pitch
The music industry needs passion and long lasting music to come back. My name is
Ámory & I’m a flamenco fusion artist on a mission to bring love back to the music
industry. Recent collaborative works I’ve participated in include organizing and hosting
influencer retreats and curating content building retreats for up and coming artists.
Through personalized branding strategies and media promotion advising, artists and
brands that collaborate with me grow organically while building content and connections
at the same time. I showcase my new musical genre through my collective works of
worldwide drone videography, as well as through life performances. The world needs to
know, Loves Back!
15. References
Iconfinder. (n.d.). 4,425,000 free and premium vector icons in SVG, PNG, CSH and AI format. Retrieved from https://
www.iconfinder.com/
Summary Report for: 27-2042.01 - Singers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/
27-2042.01
Summary Report for: 27-2012.01 - Producers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/
27-2012.01
Summary Report for: 27-3031.00 - Public Relations Specialists. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/27-3031.00
Public Relations Specialist Job in Lake Mary, FL at Randstad. (n.d.). Retrieved from https://www.ziprecruiter.com/
ojob/cd05e0f6361949c5ba9b1b8849abff9e
Midem, the leading music industry event for the music ecosystem. (n.d.). Retrieved from https://www.midem.com/
en-gb.html
Linkedln, Retrieved from https://www.linkedin.com/in/asg-music-publishing-and-artist-management-a465b3159/
Linkedln, Retrived from https://www.linkedin.com/in/aria-crescendo-7904ab3a/