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Happenzi OEP

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Happenzi is a social networking website for sports enthusiasts to connect with friends and find out about local sporting events and activities. The website aims to tap into the large $75 billion sporting goods industry by connecting the nearly 20 million Americans aged 18-34 who participate in sports and social media. Marketing strategies will include social media promotion on Facebook and Twitter as well as distributing flyers on college campuses. A team of 6 people covers roles in organization, development, research, storytelling and number crunching to launch the website.

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HAPPENZ The happening place for the individual sports enthusiast www.happenzi.com
Stay Ac Find ou tive! ed! in a ect you happen t what’s onn join ing in y ay C e to ook no St on area. Fi our me ennis? L er y own n nd out so f t spor ts what eed e o N am ur v them o your fri are into ends g n yo ate tha pd ns . and join ther om. U vent pla fur ro them. r cke spor ti ng e lo y our What’s t and he Best! Rec Find out ng goods Hel om men Get sp or ti p yo d th en t the sp or ting ev best ur frie e Bes da tions from to f spo nds p t! recommen Get advice ulfil r tin l the g go ick your frie nds . ir ne ods trust. from p eople you ed s . www.happenzi.com
www.happenzi.com
www.happenzi.com
Our Landing Page WWW.Happenzi.COM www.happenzi.com
MARKET SIZE Sporting Goods Industry (TMA) is approximately $ 75,000,000,000 www.happenzi.com
MARKET RESEARCH Our target market is people aged 18 to 34 who lives in the United States. 71,736,036 According to statistics 80% of the population in this age range go online. 57,388,829 According to statistics 77% of the population in this age range are participating in a physical activity 44,189,398 If we assume our service in a social networking services, 45% of people who gets online are engaged in a social networking sites 19,885,229 USERS www.happenzi.com
MARKETING Flyers STRATEGIES Distributing flyers Facebook / in campuses could Google Twitter be a successful AdWords strategy as our Cost: Free Cost: Min $10 target market is (CPC: $0.01 & people between Number of 18-35. people we land CPM: $0.25) in our webpage Number of people Cost: Min $92 via the link in land in our ( 250 flyers - 8.5 x FB/Twitter webpage via Google 11 - 80 lb Gloss Book with Aqueous Coating paper) www.happenzi.com
POTENTIAL CUSTOMERS www.happenzi.com
www.happenzi.com
TEAM Mehdi Zadeh Cynthia Marvin Roles: Roles: Travis Rolan Organizer Story-teller Roles: Number-cruncher Researcher Researcher Number-cruncher Researcher Story-teller Organizer Victor Jacobs Roles: Kevin McGinn Mohsen Zadeh Developer Roles: Roles: Researcher Organizer Researcher Developer Number-cruncher www.happenzi.com

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Happenzi OEP

  • 1. HAPPENZ The happening place for the individual sports enthusiast www.happenzi.com
  • 2. Stay Ac Find ou tive! ed! in a ect you happen t what’s onn join ing in y ay C e to ook no St on area. Fi our me ennis? L er y own n nd out so f t spor ts what eed e o N am ur v them o your fri are into ends g n yo ate tha pd ns . and join ther om. U vent pla fur ro them. r cke spor ti ng e lo y our What’s t and he Best! Rec Find out ng goods Hel om men Get sp or ti p yo d th en t the sp or ting ev best ur frie e Bes da tions from to f spo nds p t! recommen Get advice ulfil r tin l the g go ick your frie nds . ir ne ods trust. from p eople you ed s . www.happenzi.com
  • 5. Our Landing Page WWW.Happenzi.COM www.happenzi.com
  • 6. MARKET SIZE Sporting Goods Industry (TMA) is approximately $ 75,000,000,000 www.happenzi.com
  • 7. MARKET RESEARCH Our target market is people aged 18 to 34 who lives in the United States. 71,736,036 According to statistics 80% of the population in this age range go online. 57,388,829 According to statistics 77% of the population in this age range are participating in a physical activity 44,189,398 If we assume our service in a social networking services, 45% of people who gets online are engaged in a social networking sites 19,885,229 USERS www.happenzi.com
  • 8. MARKETING Flyers STRATEGIES Distributing flyers Facebook / in campuses could Google Twitter be a successful AdWords strategy as our Cost: Free Cost: Min $10 target market is (CPC: $0.01 & people between Number of 18-35. people we land CPM: $0.25) in our webpage Number of people Cost: Min $92 via the link in land in our ( 250 flyers - 8.5 x FB/Twitter webpage via Google 11 - 80 lb Gloss Book with Aqueous Coating paper) www.happenzi.com
  • 11. TEAM Mehdi Zadeh Cynthia Marvin Roles: Roles: Travis Rolan Organizer Story-teller Roles: Number-cruncher Researcher Researcher Number-cruncher Researcher Story-teller Organizer Victor Jacobs Roles: Kevin McGinn Mohsen Zadeh Developer Roles: Roles: Researcher Organizer Researcher Developer Number-cruncher www.happenzi.com