2. Brief Given: 30 different individuals will be
chosen by HUL for a special workshop.
These students will be the leaders
of their college.
Solution: I chose to show a tree with different
finger prints. The tree represents the institution
which is made up of different finger prints.
Each colour and finger print represents each
leader(student).
.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
3. Brief Given: A logo for the laundry team who
always show passion for innovation and
discover innovative product in their
laboratory.
Solution: I chose to show a glowing bulb in the
shape of a flask. Chemistry is all about reactions.
So the colourful blast of colour.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
4. Brief Given: A branding option for the
R & D section of HUL.
Solution: I chose to show a simple infinity sign.
As the logo had to be mounted on wall. The white
infinity sign was used as a neon pipe to show
constant glow.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
5. Brief Given: Discovering me is a thomas profiling
test for different college students. Discovering Me
is HUL's first time initiative for B-school students
to move one step closer to understanding
themselves better. It makes you aware of your
personality.
Solution: I chose to show a single fingerprint in
different colours. Each colour represents
different traits of a personality.
.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
6. Brief Given: THINK was a name suggested for
a college quiz by HUL.
Solution: I chose to show a pencil with infinity sign.
A pen/ pencil has lot of power. It represents
education. Education helps you do infinite things.
Education helps you put down your thoughts in a better way.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
7. Brief Given: The name was suggested for HUL
quiz.
Solution: I chose to show a dice which showed
6. You are a game starter if you get 6 on the dice.
Dice also represents
probability. Quiz is all about probabilities.
.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
8. This was the website created for a high end
resort in Assam called Wild Mahseer.
The water mark of the fish(wild mahseer) is
uniform on all the pages. These are the two main
layouts carried forward in the website.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
9. This was the website created for an energy
saving company-senss.
The idea was to keep the look as simple
as possible.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
10. PREMIER 30 LEAGUETREE COLLATERALS
INVITATION
CERTIFICATE DESIGN
ENVELOPE DESIGN
SULABHA DUBHASHI
POSTCARD DESIGN
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
11. DISCOVERING ME COLLATERALS
g
win
Kno lf
yo ursenning
i
DISCOVERING
e begall ME
is th of
.
w isdom
BOOKMARK
SULABHA DUBHASHI
TEASERS
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
12. DISCOVERING ME COLLATERALS
COLOUR EXPLANATION FOR THE LOGO IN THE FORM OF EMAILERS
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
13. DISCOVERING ME COLLATERALS
COLOUR EXPLANATION FOR THE LOGO IN THE FORM OF EMAILERS
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
14. DISCOVERING ME COLLATERALS
COLOUR EXPLANATION FOR THE LOGO IN THE FORM OF EMAILERS
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
15. IDEA: A dog’s paw does not consist of destiny lines like we humans have. The idea was to show that their
destiny is in our hands. We humans can help them. With every donation their lives can be changed.
BROCHURE DESIGN FOR IDA
option 1
FRONT COVER
INNER PAGE INNER PAGE
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
16. IDEA: The brief said donating money in IDA is like investment. They help animals with your donation, ultimately you are helped. They take care of the stray dogs which
will eventually help you. The idea used here is a piggy bank which is used by everybody since childhood to save some money after buying yourself a chocolate.
But the piggy bank is manipulated and given dog features. Its like you save for a dog to save his life.
BROCHURE DESIGN
option 2
FRONT COVER
INNER PAGE
INNER PAGE
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
17. IDEA: The brochure was to showcase different fibres made by Birla cellulose. The fibres represent nature. They make delicate, sensuous and fresh fabrics. The idea used
was to compare each fibre to an element of nature. Women’s woven is compared with dew drops. They are fresh, they are delicate and as they sparkle they look sensuous.
BROCHURE DESIGN FOR BIRLA
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
18. ILLUSTRATION ON BEGGAR
All the three situations shown in the illustrations is personally experienced
by me. I have been in a situation where 10-15 kids and other beggars
have snatched milkshake from me.
We often come across beggars who appear from nowhere in trains and
start cleaning the floor for money.
Once I came across this little boy who had tied ‘ghungru’ to a stick and
tied it around his neck and was dancing on the road which amused me.
We often see beggars always collect these boxes of corrogated material
They sell it and make money. Its somehow connected to a beggar’s life.
So I’ve placed all the three creatives on corrogated sheets.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
19. This is a mascot created for BIRLA CHEMICALS. They needed a mascot for their safety regulations.
This mascot - Hoshiyar Singh is the safety man. He is strong yet he follows all the safety rules.
He wears his helmet. gloves and safety glasses inspite of being powerful. He is the inspiration for
people. Don't be over confident, safety is better than accident.
This is the logo than was used in the entire safety campaign for Birla.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
20. This was a college project where in we had to select any fictional movie and redesign it’s existing
movie poster. This entire poster except the copy part has been hand painted.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
21. POSTCARD DESIGNING FOR COUNTRY
We had to select any country of our choice, mainly which has rich art culture.
I chose Egypt. Ancient Egyptian letters - hieroglyphics were in pictorial forms.
I have combined most of their elements in my way by not particularly
sticking to their colours etc.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
22. DESIGNING FACEBOOK PROFILE PICTURE
We had design a facebook profile picture for our own profile. I love to scribble
and doodle. The rendering style I have used is something I use when I doodle.
I have fascination for birds. I cant live without my watch which I’ve been using
since 7th grade. The design mainly consist of things around me, I am used to and
also my style of doodling. Yellow and pink are also my favourite colours.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
23. BADBAD GEETE
This is my final year illustration project. BADBAD GEETE means
children’s poem. I have used a very simple style to depict each poem.
The age group who sing these songs are 3-5 year old. They cant draw, they just scribble
They always use any colour that they like or their choice. The sky can be pink for them.
I have tried and used a bit of a kid’s mentality while doing each illustration.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
30. Tanishq Glam gold
This is my 3rd year college project. Mini campaign. My client was Tanishq Glam gold. Idea behind the project/campaign was to show the blend between traditional and contemporary designs.
I’ve used differen tribal art forms(traditional) as body art(contemporary). In this way I have shown contemporary use of traditional designs. Just like how Tanshiq glam gold collection is.
MAGAZINE AD
SULABHA DUBHASHI
P O R T F O L I O
ADVERTISING
31. CALENDAR DESIGN
SULABHA DUBHASHI
SULABHA DUBHASHI
HOARDING
P O R T F O L I O
ADVERTISING
