Discover the tips and tricks to managing the diverse range of responsibilities at the 2nd Annual National EA & PA Convention which brings together Executive and Personal Assistants from a range of industries, along with the expertise of consultants.

1. The 2nd Annual
National EA & PA Convention
Reach your optimal work aspirations through RegisteR
mastering skills in communication, leadership & now
positive psychology and be in the draw
to win great priz
es.
Find out more on
15th & 16th March 2011, L’Aqua, Cockle Bay, Sydney page 2.
Hear presentations from:
Hear practical advice from:
Irene Hall, Executive Assistant to the CEO
Mia Freedman BDO
Journalist, Author,
Vicki Cross, Executive Assistant to the CFO
Julia Ross Media Personality and ING Direct
Managing Director Publisher
Ross Human Directions mamamia.com.au Maxine McKendrick, Executive Assistant to the CEO
Tennis Australia
Lyndie Mitchell Annemaree Lonergan, Executive Assistant
Executive Assistant to to the Chief Executive
Catherine Sheehan the Deputy Secretary CSIRO
Executive Assistant to Department of
Janelle Wilson, Executive Assistant to the CEO
the CEO, Rams Families, Housing,
Auscoal Superannuation Pty Ltd
Westpac Banking Community Services
Corporation & Indigenous Affairs Kimberley Smith, Executive Assistant to the Executive
Director, Macroeconomic Group
The Treasury
Learn how to: Kylie Saunders, Head of Human Capital Solutions
Ross Human Directions
Stay proactive and become an integral Sally Boardman, Psychologist
part of your organisation’s working Workplace Incentives
culture Katie Roberts, Director
Katie Roberts Career Consulting
Develop strategies to enhance your
productivity Andrew Ward, CEO
Workplace Incentives & 3 Minute Angels
Strengthen your communication skills Barbara Breaux, Former Assistant to the President
to sustain effective working relationships Starbucks Coffee International, USA
Paul Campbell, NSW Chapter President
Inspire and lead others to mentor and Australian Institute of Project Management
build a team successfully
Carol Hopper, NSW Chapter Councilor
Australian Institute of Project Management
Achieve a healthy work/life balance
Wendy Mak, Owner and Head Stylist
Smitten With Style
Lizzie Wagner, Managing Director
The Lizzie Group
Pre & Post-Conference Workshops
Jennifer Jefferies, Author and Health Practitioner
Workshop A Workshop B Jennifer Jefferies
Jennifer Oates, Executive Assistant to the Deputy
How to manage stress Developing self-awareness Chief Executive
effectively to achieve your & human relations Cabinet and Policy Coordination,
goals in the workplace Department of the Premier and Cabinet
SAVE up to $500 when you register by the 17th December 2010
Researched by: PLuS, be one of the first 20 to register and receive
a $250 Royale Limousines voucher!
To Register ☎ 1300 316 882 1300 918 334 registration@criterionconferences.com www.eaconvention.com

2. Evolution of the Executive To register
and Personal Assistant fax back
the registration form to
1300 918 334
T he diverse role of an Executive or
Personal Assistant is constantly
expanding to include new demands and
or call our customer
service department
on 1300 316 882
higher expectations. Therefore, you need
the best advice, training and strategies
to help you effectively reach evolving This conference is designed specifically for
executive support professionals including, but
expectations and successfully further not limited to:
your career.
Personal Assistants
Discover the tips and tricks to managing the diverse range Executive
of responsibilities at the 2nd Annual National EA & PA Assistants
Departmental Assistants
Convention which brings together Executive and Personal
Assistants from a range of industries, along with the Office
expertise of consultants. Managers
This conference will focus on advancing your productivity
through stress management, achieving the work/life
Who should
balance and team building, all within a fun and interactive attend?
environment.
Business
Administrative Support
If you want to know how to deal with the increasing scope of
Staff
your job as an Executive or Personal Assistant, and enjoy the
Executive Coordinators
opportunity to talk with others who understand exactly what
you’re going through, then this is the event you need to attend!
Project Officers
Executive
What you will take away: Executive Support Officers
• Practical stress management techniques
• How to demonstrate leadership and team building
effectively
• Strategies to enhance your career development
• Understanding the importance of fun in your workplace
By registering to the National
EA & PA Convention, you have
Be part of the interactive sessions: a chance to WIN:
• Laughter lessons to reduce stress and improve your • Massage vouchers
productivity • Vouchers to Wagamama
• The correlation between yoga and positive psychology • Gift baskets
• Hunter Valley wine tours for two
• Getting what you want from what you wear
• Chocolate hamper
• Spotlight session: Executive and Personal Assistants • Royale Limousine vouchers
of all levels will have the opportunity to ask questions to • Day spa package
each other in an open discussion forum • Perfume hamper
• Vouchers for Zumba classes
Media partner:
• Plus much more!
To Register ☎ 1300 316 882 1300 918 334 registration@criterionconferences.com www.eaconvention.com

3. Day One
Tuesday 15th March, 2011
8.30 Registration, coffee & networking 2:20 Implementing practical strategies in the workplace to
achieve a work/life balance
9.00 Welcome remarks from the Chair • Recognising the signs of an unhealthy work/life balance
• Identifying the difference between life quality and quantity
The life of a corporate woman today • Integrating practical life methods to prevent burnout
• Detecting and managing the negative elements in life
9:10 Mia Freedman’s story of success Jennifer Jefferies, Author and Health Practitioner
• Planning for career advancements and success for today’s Jennifer Jefferies
women
• Strategies for climbing the corporate ladder Team building & recruitment
• Managing a corporate career and a family
Mia Freedman, Journalist, Author, 3:00 Executive Assistant recruitment & skills development
Media Personality and Publisher • Effective team building techniques
mamamia.com.au • Selecting and developing the right people
• Realising your strengths and knowing what is required of
The development of an Executive & Personal you
Assistant Lyndie Mitchell
Executive Assistant to the Deputy Secretary
10:10 The evolution of the Executive & Personal Assistant role Department of Families, Housing, Community Services
over time and what I’ve learned along the way & Indigenous Affairs
• How the role has evolved and what do managers look for?
• Overcoming the common challenges faced in the 3:30 Afternoon tea & networking
Executive and Personal Assistant role
• Identifying your career goals and taking the steps to 4:00 Improving communications to develop an effective
achieve them working relationship with your boss
Annemaree Lonergan • Remembering you are representing your boss at all times
Executive Assistant to the Chief Executive • Efficient ways to stay a step ahead in your boss’ diary
International
CSIRO • Understanding and adapting to your boss’ work style
Barbara Breaux, Former Assistant to the President
10:40 Morning tea & networking
Starbucks Coffee International, USA
11:10 Achieving self-awareness to become inspired &
empowered 4:30 Working with different management styles at all levels
• Creating checklists for self-awareness of your business
• Defining and creating personal and professional goals • Maximising communication with your boss to improve
• Visualization and relaxation techniques your productivity
Lizzie Wagner, Managing Director • Achieving a better understanding of each other’s roles to
The Lizzie Wagner Group boost performance
• Communicating objectives to your boss effectively
11:50 Strategies & skills to enhance your professionalism Maxine McKendrick, Executive Assistant to the CEO
• Managing the diverse responsibilities of an Executive Tennis Australia
Assistant
• Efficiency techniques to enhance your productivity Demonstrating a corporate image
• Being a step ahead of your boss and demonstrating your
personal value 5:00 Getting what you want from what you wear
Catherine Sheehan, Executive Assistant to the CEO, Rams • Understand the correlation between the image you
Westpac Banking Corporation present and achieving your objectives
• Learn how to create the right workplace image by
12:20 Networking lunch
Interactive
packaging all the individual elements of style
Creating a healthy work/life balance Wendy Mak, Owner and Head Stylist
Smitten With Style
1:20 Laughter lessons to reduce stress & improve 5:30 Chair’s closing remarks & close of day one
productivity
• Increasing productivity and employee engagement through
6:00 Networking cocktails
the reduction of stress and improved wellbeing
All conference attendees and speakers are invited to join us
Interactive
• Methods of reducing stress and achieving a healthy
work/life balance for complimentary cocktails sponsored by LAqua
’
• The correlation between laughter and improved productivity
Andrew Ward, CEO
Workplace Incentives & 3 Minute Angels
Website: www.eaconvention.com

4. Day Two
Wednesday 16th March, 2011
8.30 Welcome, coffee & networking 2:00 The correlation between yoga & positive psychology
• Traditional yoga and modern science-based techniques
9.00 Chair’s opening remarks & re-cap of day one • Balancing what is expected from you with what you want
for yourself
Interactive
Building your career advancement & • Principles for balancing the body and the mind
professionalism Sally Boardman, Psychologist
Workplace Incentives
9:10 The story of Julia Ross’ career & tips for success
• Journey through the ups and downs 2:40 Building effective relationships & becoming an integral
• Creating strategic goals for the future part of your company
• Effective people and relationship management • The importance of the company’s business direction and
Julia Ross, Managing Director workplace culture
Ross Human Directions • Your role in creating a sustainable workplace culture
• Creating a supportive workplace culture with the right
10:00 Creating career pathways for the future attitude
• Tactics to succeed within today’s recruitment process Vicki Cross, Executive Assistant to the CFO
• Efficiently communicating the skills required and HR ING Direct
outsourcing
• Training and skill development services 3:10 Relationship management: The ability to inspire,
influence & develop others while managing conflict
Kylie Saunders, Head of Human Capital Solutions
Ross Human Directions • Role of an Executive Assistant in a partnership – juggling
agendas, influencing behaviours and focusing on the
10:40 Managing in a strategic environment critical things
• Developing and inspiring the Personal Assistant group
• Productive task management
• Enhancing the profile of the Personal Assistant within your
• Managing the demands of a high profile clientele
organisation
• Strategies for carrying out tasks intelligently, quickly and
• Managing all relationships effectively and professionally
discreetly
Irene Hall, Executive Assistant to the CEO
Jennifer Oates, Executive Assistant to the
BDO
Deputy Chief Executive
Cabinet and Policy Coordination,
3:40 Afternoon tea & networking
Department of the Premier and Cabinet
11:10 Morning tea & networking 4:10 Applying emotional intelligence & relationship
management
11:40 Switching yourself on: Maximise your job satisfaction by • Cultivating workplace relationships to achieve productive
unlocking the secrets of your personality type outcomes
• Learn how to identify and develop your strengths • Managing up and aligning your position with the boss’ role
• Discover your ideal work environment • Understanding and using emotional intelligence
• Learn what motivates you to perform at your best Kimberley Smith, Executive Assistant to the
Katie Roberts, Director Executive Director, Macroeconomic Group
Katie Roberts Career Consulting The Treasury
Effective project management to strengthen your
Developing effective relationships & a strong efficiency
working culture
4:40 Nine-to-Five: Project management for people who need
12:20 Identifying your career and personal goals and how to to get things done
master them
• Understand why you are a project manager
• Managing potential challenges in both your personal and • Can ‘real’ project management slow you down?
professional life • Five project management techniques to help you get more
• Building an effective work culture and relationships with done
different management styles
• Overcoming personal challenges while striving for the Paul Campbell, NSW Chapter President
future & Carol Hopper, NSW Chapter Councillor
Australian Institute of Project Management
Janelle Wilson, Executive Assistant to the CEO
Auscoal Superannuation Pty Ltd 5:10 Chair’s closing remarks & close of conference
12:50 Zumba demonstration
1:00 Networking lunch
Early booking discounts apply – the earlier you book the more $$$ you save

5. Workshops
Monday 14th March, 2011
Thursday 17th March, 2011
How to manage stress effectively to Developing self-awareness & human
achieve your goals in the workplace relations
Pre-Conference Workshop A Post-Conference Workshop B
Monday, 14th March, 2011 Thursday, 17th March, 2011
9.00am – 4.00pm 9.00am – 4.00pm
Stress is an inevitable part of our working life, but the good Composed of both theoretical and practical training, this workshop
news is that we can overcome the effects of stress to maximise will provide you with the comprehensive skills and key concepts
efficiency. Stress management has become an increasingly of human relations and self-awareness in the practice setting. This
essential skill-set and this interactive workshop will teach you workshop encompasses a vast range of crucial aspects of inner
techniques to help you manage stress effectively so you can start personal development such as goal setting, building confidence,
seeing the benefits in your work productivity and satisfaction. improving communication, achieving a greater understanding and
treatment of ourselves and others, improving attitudes towards
Maximising efficiency makes sense at both an individual level as yourself, enhancing positive-thinking and self-motivation, as well as
well as at a team level. By establishing strategies for managing techniques for relaxation.
your time, physical and mental space, time on the web and how
to eliminate distractions, you can maximise your own efficiency. By attending this workshop, you will take away strategies in:
• Personal development
By attending this workshop, you will learn about: • Goal setting
• Building confidence
• Recognising the symptoms of stress • Positive-thinking
• Strategies to manage stress effectively • Motivation.
• Practical techniques to maximise your efficiency.
About your workshop leader
About your workshop leader Lizzie Wagner
Managing Director
Andrew Ward The Lizzie Group
CEO
Workplace Incentives & 3 Minute Angels Lizzie Wagner was a finalist in both the Telstra
Business Women’s Awards and Lifetime Achievement Award in
Andrew Ward is the founder and CEO of Workplace Business. She has over 25 years experience as a trainer, events
Incentives and 3 Minute Angels. In 2008, he started manager and promotions manager/presenter in both the fashion
3 Minute Angels and due to the company’s success, he created and television industries. She has trained thousands of individuals
Workplace Incentives in 2010. During this workshop, Andrew and corporations in image and presentation; not only for models,
will share his ideas on ‘how and why we need to leave crazy for actors, politicians, TV and sporting celebrities and CEOs, but also
good’. those individuals who just want to feel good and look great.
Thank you to our conference partners:
®
Early booking discounts apply – the earlier you book the more $$$ you save

6. The 2nd Annual
Registration Page National EA & PA Convention
Conference: 15th & 16th March, 2011
Workshops: 14th & 17th March, 2011 Event Prices
Register & pay by Register & pay by standard price
Tick relevant box 17 Dec 2010 11 Feb 2011 after 11 Feb 2011
$1899+GST $2099+GST $2199+GST
2 Day Conference =$2088.90 =$2308.90 =$2418.90
SAVE $300 SAVE $100
$2999+GST $3199+GST $3399+GST
2 Day Conference + =$3298.90 =$3518.90 =$3738.90
Workshop A or B SAVE $400 SAVE $200
Brochure Code: $3999+GST $4199+GST $4499+GST
CC*WEB
2 Day Conference +
=$4398.90 =$4618.90 =$4948.90
Workshop A & B
SAVE $500 SAVE $300
Audio CD Please send me _____ set(s) $899 + GST
= $988.90
If there is a package you require that is not mentioned above, please contact us and we will be happy to
provide you with a quote. *GST is charged at 10%. Registration fee includes lunch, refreshments and
conference documentation. Please contact us for any special dietary requirements. Full payment must be
received prior to the conference to ensure admission.
How To Register Delegate Details
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Website: www.eaconvention.com