tag idea revolution
idea.
   small word.
huge potential.
Great ideas aren’t enough. They need a catalyst.
              Someone with the courage to execute them.
    Idea revoluti...
d
                               in
                          . m
                                     It’s our thing. Pla...
Our leadership team sets the very highest standards for themselves, their teams
                                          ...
We approach the creative process with a “no boundaries” attitude and allow ideas to flow freely from all points of
view and...
Strate
Strategic thinking is the cornerstone of our success. We approach
each initiative with a fresh, open perspective to...
With the same commitment to shared ideas, our award-winning
 interactive team plans, designs, manages and executes complet...
Our talented studio team approaches every initiative
with the objective of ensuring nothing less than
perfection. From ini...
relationships built on the foundation of idea revolution.
,
                    n, ns
                 tio tio nd
               ac p i
             re ce m
            e er he e
 ...
ricoh canada
                                                brand repositioning




highlights   Market share improvement...
ricoh canada




                                                   fleet graphics   out-of-home




launch presentation   ...
cuisipro
                                         new brand development
                                                  ...
print


                                        trade show




                                        web site     packag...
cohv
                                        psa awareness campaign




highlights   Significant increase among both the ke...
cohv




television




                            web site – www.dontblamejake.ca

             print
mmic
                               category awareness campaign




highlights   8000 web site hits in a 4-week period

  ...
out-of-home




out-of-home   out-of-home

                            web site – scooterishere.com
honda canada
                                                national sales event




highlights   13% increase in dealer ...
honda canada




                                   It’s the event you’ve been waiting for...




                        ...
honda canada
                      youth targeted awareness campaign




highlights   4-week Toronto test campaign to yout...
print
                                   out-of-home   street level




mobile   web site – whereryou.ca

                ...
mitsubishi electric canada




                                                                                           ...
mitsubishi electric canada




                                                                                           ...
to in
to alt sti
   en er ga
     ga pe te
    an g rc re
      d e t ep ac
        to he t ti
      be c mio on
         ...
web site   package design
web site – leaveoutviolence.com/friendsoflove


print
new product launch   launch brochure
WHEN

                                                                       YOU ’ RE

                                   ...
catalogue
            corporate brochure
brochure




photography
photography   photography
Enter now and you could be sightseeing in New York!

        WIN A 5-DAY, 4-NIGHT GETAWAY
                        PLUS $1,...
corporate brochure



photography
web site
print
pos display



              print
everyday. getaway.




                                                             everyday.
                            ...
photography




              web site
simply
                         perfect
                         156 front street west




web site   out-of-home
catalogue




            photography
If you are ready to make a real difference
for yourself, your company, your brand,
then you’re ready for tag idea revoluti...
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Tag Workbook Web

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A look at the tag idea revolution team and some of their work.

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Tag Workbook Web

  1. 1. tag idea revolution
  2. 2. idea. small word. huge potential.
  3. 3. Great ideas aren’t enough. They need a catalyst. Someone with the courage to execute them. Idea revolution combines keen insights and intelligent Idea revolution strategic thinking with unbridled, creative passion and talent. Through this conviction, we are not confined You just have to know where to look. by budget, time lines, or the barriers of traditional These kinds of ideas are at the core of great brands. communication. Idea revolution endeavours to uncover the and ultimately produce compelling results. most compelling solutions that will build relationships, Great ideas topple barriers, cause reactions, promote change, shift thinking, move people, and create opportunities. It can be big or small, but most of all, it has to be great. The true integration of ideas. Start with an idea.
  4. 4. d in . m It’s our thing. Plain and simple. vio e ter ur the tag Innovate through brand strategy and planning. Instigate with inspiring, integrated solutions. Engage through interactive ha ag al experiences, direct and promotional marketing programs, photography and design. beeng, to It’s all part of the revolution. ge to on an s, cti ch ion ea to t r d epate an rc ig pe st in
  5. 5. Our leadership team sets the very highest standards for themselves, their teams s, and every member of tag. They come from diverse business backgrounds but ckgrounds hold one clear, unified vision – to work tirelessly, building and nurturing strong d relationships and brands. craig gagliano chief executive officer Bring your A-game. Heck, bring your Type-A personality, too. You’ll need it to match wits with the world’s most eloquent urbanite. Man, they crammed a lot of brains into that one. CEO must stand for Cerebello Eventus Optimus. fabio orlando chief creative officer It takes a lot of energy to be the motivating, creative force that inspires broader thinking and clear communication. Probably the reason for his enormous appetite for crazy good food. matt orlando president Take one part expensive Cognac, mix with an abundance of great food, add a social scene and voila! You’ve got Matt. More importantly, you’ve got a guy who can take the power of integration, pair it with a solid relationship and blend it all to create pure brand intimacy. gabriel armstrong vice president Very Personable. Yup, that’s where the VP acronym comes in. She can giggle like a school girl or belly-laugh like a trucker. You see, it really is amazing when someone like Gabi, who brings an unfailing belief in the goodness of people, smoothes on the scene that things have a natural tendency of just working beautifully. Kum Ba Ya, man, Kum Ba Ya. deanna jamieson senior account director You want worldly wise? How’s about 43 countries worth? Yes, Deanna is that person. And strategy is the mode of choice to get to those elusive destinations. First class or coach?
  6. 6. We approach the creative process with a “no boundaries” attitude and allow ideas to flow freely from all points of view and expertise. We believe that the smallest thought can grow to form the breakthrough idea that will lift a brand to new heights and strike a reverberating cord with the intended audience. The ability to recognize the grain of an idea and nurture its potential, is our strength and the basis of idea revolution. mike genchi associate creative director Unless you’re willing to ask the question, you’ll never know “what could be”. Got what it takes to question convention? Enter Mike. Where the acronyms of ACD and ADD subtly interplay to create massive cranial output. peter kosciolek art director Peter’s favourite colour is red. Not surprising that he’s the best devil’s advocate money can buy. So what if his favourite colour was really blue? jo john jensen senior designer It is without regret that John announces the overdue death of mediocracy, the dawning of ideas with the perfect amount of cowbell, as well as the continuing idle stench of his swampy goalie equipment. The anti high-five movement is gaining momentum, but sadly lacks an enthusiastic gesture for supporters to celebrate any of its successes. matthew orlando senior photographer Matthew’s as good behind the camera as he is the kitchen. And man, can that cat cook. And when he cooks, he smokes. Not literally, that’s disgusting. So even though he’ll tell you he’s been around since the pinhole camera, don’t let that fool you. As one of the pioneers of digital photography, he knows how to get the fire going.
  7. 7. Strate Strategic thinking is the cornerstone of our success. We approach each initiative with a fresh, open perspective to allow strategic thinki thinking to evolve into revolutionary ideas. An elite group of account profe professionals skillfully manage all resources, budgets, timelines, and a above all, stakeholder expectations with the objective of achieving outst outstanding results. pamela albino manager, client services You want results? Light the firecracker we call Pam. With enough energy to be considered the next viable renewable energy source, Pam is our “go-to girl” who explodes on the scene to satisfy even the short-fused among us. jennifer duke account manager Ever meet that type of person who just seems to fit into any crowd? Well, that’s Jen. And she pretty much has to. But the amazing thing is that she actually maintains her integrity, and sense of humour, along the way. fred care account manager Fred’s a Gear Head. That’s probably why he always runs on all cylinders. He also has a passion for results. So whether it’s about generating, capturing or measuring them, the “oil in his veins” ensures a smooth approach. valerie black account manager With nerves of steel and integrity to match, you’d never guess that Val was actually hooked up intravenously to a Timmy’s carafe. Pair that with sincere determination in life and work, and we like to say that when the going gets rough, the coffee gets her going, er . . . um, yeah.
  8. 8. With the same commitment to shared ideas, our award-winning interactive team plans, designs, manages and executes complete interactive solutions that promote active brand engagement and brand intimacy. ryan short account supervisor Ryan is like a cross between a NASA monkey and a cow. He understands and can digest highly technical languages and convey them to the masses by blowing hot air – he’s also part sales, after all – though he likes to call it “motivation”. jinglung wu application developer <html> <body> <form runat=”server”> <asp:DropDownList id=”drop1” runat=”server”> <asp:ListItem>intelligent</asp:ListItem> <asp:ListItem>talented</asp:ListItem> <asp:ListItem>solutions oriented</asp:ListItem> <asp:ListItem>passionate</asp:ListItem> </asp:DropDownList> <asp:Button Text=”Submit” OnClick=”submit” runat=”server”/> <p><asp:label id=”mess” runat=”server”/></p> </form> </body> </html> cameron leonard developer The perpetual propeller-head. That darn thing keeps twirling just as passionately as the interactive gears in his head. But Cam’s not all geek. Inside that elegant frame is a gargantuan sports fanatic. manish patel developer Don’t let the name fool you. When it comes to coding, Manish is truly the man. And when the matrix becomes too overwhelming, you’ll find Neo, er Manish, flipping the coin and going from screen to green and serene.
  9. 9. Our talented studio team approaches every initiative with the objective of ensuring nothing less than perfection. From initial concept approval to final execution, our group of production artists and photo experts work tirelessly alongside our creative team in a unified effort to uphold and enhance the intended vision and strategy for the brand. tammy giddings studio manager A million things whiz through your mind when you’re doing 210 km/h around the racetrack. That’s why Tammy can juggle a studio-full worth of work and still manage to give each project her precise and caring attention. Just don’t get in her way. brian welsh senior production artist Brian? What’s not to like? Big, snugly and just oh-so lovable, Brian applies a great big bear hug-full of experience to everything he touches. Come on in and give him a hug today! dan graham senior production artist You know that old saying, “Never enough time to do it right, always enough time to do it over”? Well, Dan hates that. And he’ll be darned sure to let you know about it, right after he does some kooky pre-pro magic that gets the job done in record time. Kind of ironic, really. john madonna proof editor A passion for linguistic excellence that translates into maticulous Meticulos metticulis meticulous attention to detail. Creatives are slobs – and John’s quiet and cheerful nature keeps them all in check, check, check.
  10. 10. relationships built on the foundation of idea revolution.
  11. 11. , n, ns tio tio nd ac p i re ce m e er he e at p e t g ig r g an st lte a h r s in a ng c u nt to e to io to d av an h ie d cl e be ur at fe
  12. 12. ricoh canada brand repositioning highlights Market share improvement from #8 ranking in 2000 to #1 ranking in 2008 (A3 Category) Increase in unaided recall and recognition of the Ricoh brand, its products and services by more than 100% among the target group (Millward Brown) Sales increased by $40M between 2003 and 2008
  13. 13. ricoh canada fleet graphics out-of-home launch presentation out-of-home out-of-home
  14. 14. cuisipro new brand development Food Loves Cuisipro ™ highlights Annual sales over $15MM (US) Distribution to over 50 countries and growing Brand awareness in the US increasing by 10% year-over-year International acclaim through product innovation awards and marketing awards Tools for Cooks™ www.cuisipro.com Growing media coverage of Cuisipro products globally (including magazine, newspaper and television)
  15. 15. print trade show web site packaging catalogues sales collateral
  16. 16. cohv psa awareness campaign highlights Significant increase among both the key target and general public in understanding the responsibilities of ATV owners and riders in adhering to safety guidelines about rider age and appropriate vehicle size. Resounding approval and support from Canadian ATV manufacturers (COHV members) which led to additional funding for a supplementary fall campaign. Ongoing enthusiastic support from the public of Canadian Off Highway Vehicle Distributors Council, with thanks for helping to enlighten parents and riders about the positive, family, recreational aspect of ATV riding when simple safety guidelines are followed. Positioned COHV as the leader in communication and information with regard to ATV and off-highway vehicles.
  17. 17. cohv television web site – www.dontblamejake.ca print
  18. 18. mmic category awareness campaign highlights 8000 web site hits in a 4-week period Over 6,000,000 impressions Non-traditional media allowed execution in 4 major Canadian cites at cost of less than .02 per impression Social media exposure resulting in viral global reach
  19. 19. out-of-home out-of-home out-of-home web site – scooterishere.com
  20. 20. honda canada national sales event highlights 13% increase in dealer participation over previous year 44% increase in communications distribution over previous year (over 4.5 million) Complete turnkey program execution, from consumer advertising through to customized dealer direct mail program and in-store merchandising
  21. 21. honda canada It’s the event you’ve been waiting for... direct mail web site Your patience has paid off. Now and for a limited time only, you can get the power you want and the value you expect at the 2009 Honda Power Event. Whether you’re looking to keep your lawn manicured with a genuine Honda lawnmower, or you need the serious backup energy from one of Honda’s legendary generators, you’ll find it all at your local Honda dealer. The wait is over. NOW ONLY Save $130 off MSRP honda.ca flyer print television
  22. 22. honda canada youth targeted awareness campaign highlights 4-week Toronto test campaign to youth target Over 6,000 web site hits over the 4-week campaign Over 5,000,000 impressions using traditional and non-traditional media print Contest entries received via web site, mobile and social media
  23. 23. print out-of-home street level mobile web site – whereryou.ca out-of-home
  24. 24. mitsubishi electric canada Rethink Central Heating & Cooling. Think Zuba-Central. Rethink everything you know about whole-home, year- round comfort. Made for Canada only, Zuba-Central replaces traditional furnace & air conditioning units with one quiet, highlights Various brands in the HVAC category exist under Mitsubishi Electric. lightweight, highly efficient, ducted heat pump system that can save your customers space and significant annual energy costs. And thanks to features like H2i technology, Zuba-Central As essentially a ground-up initiative, all elements, including web site, is capable of heating down to -30°C and beyond. So put collateral, catalogues, trade show displays and advertising, were some serious thought into your next job and you’ll think ... re-engineered to suit the progressive and technological nature of the company and its products. Since partnering with tag, Mitsubishi has enjoyed 20% year-over- year increase in sales and a reinvigorated distributor network. www.zuba-central.ca 30YEARS OF INNOVATION IN CANADA
  25. 25. mitsubishi electric canada Don’t let comfort cut into your style. web site Mr. Slim ductless heating and cooling solutions feature industry-first technologies like the . And because they mount high up and out of the print way, your comfort is always in style. To learn more visit stylethatfits.com. Don’t let comfort cut into your style. Don’t let comfort cut into your style. High technology meets high style. FD MODEL High technology meets high style. FD MODEL • Mr. Slim features industry-first technologies like the , which • Mr. Slim features industry-first technologies like the , which automatically finds hot or cold spots by detecting the temperature at floor level and automatically finds hot or cold spots by detecting the temperature at floor level and adjusting air flow to eliminate these cold or hot spots so you always feel comfortable. adjusting air flow to eliminate these cold or hot spots so you always feel comfortable. • Mr.Slim is Energy Star qualified, and is available up to 23 SEER. • Mr.Slim is Energy Star qualified, and is available up to 23 SEER. • Mr. Slim mounts high up and out of the way, so your comfort is always in style. • Mr. Slim mounts high up and out of the way, so your comfort is always in style. To learn more visit mescahvac.com. To learn more visit mescahvac.com. *When installed by an Authorized HVAC Installer. *When installed by an Authorized HVAC Installer. collateral print print
  26. 26. to in to alt sti en er ga ga pe te an g rc re d e t ep ac to he t ti be c mio on ha ha inns , viong d , ur e cr ea tiv e ga ll er y
  27. 27. web site package design
  28. 28. web site – leaveoutviolence.com/friendsoflove print
  29. 29. new product launch launch brochure
  30. 30. WHEN YOU ’ RE IN THE WHEN YOU ’ RE KN W YOU ’ RE READY FOR READY TO GOODRIDE. media type G THE DISTANCE IT’S A goodride.com YOU ’ RE READY WHEN FOR YOU ’ RE READY GOODRIDE. FOR M RE YOU ’ RE READY FOR GOODRIDE. GO WITH CONFIDENCE . IT’S A goodride.com goodride.com print point-of-sale
  31. 31. catalogue corporate brochure
  32. 32. brochure photography
  33. 33. photography photography
  34. 34. Enter now and you could be sightseeing in New York! WIN A 5-DAY, 4-NIGHT GETAWAY PLUS $1,000 USD spending money! Simply purchase any Bausch & Lomb VisionPak with a six-month supply of lenses and receive a ballot to enter! Hurry! Contest ends January 31st, 2008. See contest rules and regulations on back of ballot. Available in ReNu MultiPlus® or Sensitive Eyes® Multi-Purpose Solution VisionPaks bundled with Bausch & Lomb contact lenses. photography point-of-sale
  35. 35. corporate brochure photography
  36. 36. web site print
  37. 37. pos display print
  38. 38. everyday. getaway. everyday. getaway. Enjoy lakeside living, without the price. Living at the Port of Newcastle gives you the best of both worlds, 40 minutes from downtown Toronto and a lakeside home in a cottage-style setting. At any moment you could be boating from the 260-slip marina, fishing, hiking or just plain old cottage-style relaxing at the community’s spectacular Admiral’s Walk Clubhouse. Your everyday getaway, conveniently situated on the shores of Lake Ontario. Living in the Port of Newcastle means you’re already there. SINGLES FROM THE HIGH 200’s $ sales office & model homes located at 2 doug walton lane, POrt of newcastle 905.987.5146 · k ylemorecommunitiES.com everyday. getaway. Enjoy lakeside living, without the price. Living at the Port of Newcastle gives you the best of both worlds, 40 minutes from downtown Toronto and a lakeside home in a cottage-style setting. At any moment you could be boating from the 260-slip marina, fishing, hiking or just plain old cottage-style relaxing at the community’s spectacular Admiral’s Walk Clubhouse. Your everyday getaway, conveniently situated on the shores of Lake Ontario. Living in the Port of Newcastle means you’re already there. SINGLES FROM THE HIGH 200’s $ Enjoy lakeside living, without the price. Living at the Port of Newcastle gives you the best of both worlds, 40 minutes from downtown Toronto and a lakeside home in a cottage-style setting. At any moment you could be boating from the 260-slip marina, fishing, hiking or just plain old cottage-style relaxing at the community’s spectacular Admiral’s Walk Clubhouse. Your everyday getaway, conveniently situated on the shores of Lake Ontario. Living in the Port of Newcastle means you’re already there. SINGLES FROM THE HIGH 200’s $ sales office & model homes located at 2 doug walton lane, POrt of newcastle 905.987.5146 · k ylemorecommunitiES.com sales office & model homes located at 2 doug walton lane, POrt of newcastle 905.987.5146 · k ylemorecommunitiES.com print web site
  39. 39. photography web site
  40. 40. simply perfect 156 front street west web site out-of-home
  41. 41. catalogue photography
  42. 42. If you are ready to make a real difference for yourself, your company, your brand, then you’re ready for tag idea revolution. idearevolution.ca

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