Marketing Management Business Plan_My Sweet Creations
Luxury Airstream Hotel Bar East Austin
1. A luxury boutique hotel in East Austin made of
Airstream Trailers with a bar for locals to enjoy.
Contact: Crissy Cornelius
crissycornelius@gmail.com
(512) 947-4314
2. Problem
• There are currently only 5,600 hotel rooms in downtown
Austin for our 12 million annual downtown visitors.
• There are currently only 4 boutique hotels in Austin that
reflect our unique culture.
– Only 1 of those hotels has a bar that is open to the
public.
– Only 1 of those hotels is located on the artistic, up and
coming Eastside, between the airport and downtown.
• Lack of hotel accommodations limits the amount of people
and money we can bring into our city.
5. Underlying Magic
Refurbished
Design
Airstreams for
Rooms The Eastside has
Location
become a
popular area for Our main focus is
Hospitality
Green facility locals and hospitality and
tourists providing a
Outdoor bar with One of 2 unique
games boutique hotels experience for
on the Eastside every guest.
The only hotel
with these Friendly ,
amenities on accommodating
the Eastside and professional
staff.
6. Marketing and Sales
• Web-based Marketing
– Trip Advisor
– Website Thewoxy.com
• Social Media
• Strategic Alliances
– Food Trailer/ SoAP
– Local Microbreweries, Distilleries and Wineries
– Austin Convention and Visitor’s Bureau/ Chamber of Commerce
• Word-of-Mouth
8. The Team
Crissy Cornelius Michael Maly Katie Kaga
Owner, The Woxy, LLC Bar Manager and PR Social Media and Bookkeeping
• The University of Texas at Austin – • Trudy’s - Bar Manager, Bar Design • University of Maryland – B.S.
B.S. Corporate Communication, • Owner, Above The Radar Criminology/ Criminal Justice,
Business Foundations Government & Politics
Productions
• Fleming’s – Private Dining Director, • Richard M. Kaga, CPA – Tax Preparer
Service Manager & Wine Manager • Owner, Katiedid Solutions
• Sullivan’s – Service Manager, Event
Planner and Booking for Ringside
10. Status/ Timeline/ Momentum
The Woxy, LLC established October, 2011
Logo Design Complete April 2012
Business Plan Complete May, 2012
Domain and all social media names secured July, 2012
Prospective Land Opportunities Found and Architects hired
for 3D Rendering Sept, 2012
• Goals
All investors committed by Dec 2012
Building to start Jan 2013
Grand Opening – July 2013