Apresentação de Laurine Platzky (Gabinete do Primeiro Ministro de West Cape, África do Sul), utilizada no Simpósio Transformações Urbanas e Patrimônio Cultural.
6. Key Success factors 1
1988: The Brief was to
make the Waterfront a very special place for all Capetonians
Long process leading to 1st phase of construction started in mid-1980s
• Leadership – Mayor of Cape Town, officials, private sector
• Partnership – public, private – initially local, now back to local
• Attention to detail – in everything – physical, conceptual, practical
• Quality – materials, staff, skills, lived experience of visitors
• Role of design – complimenting heritage, unobtrusive modern
9. Safety and Security
• Zero tolerance on begging
• Visible security guards (about 90 at anytime) and
excellent CCTV
• Highly effective group of senior ex-police officials
• Site social workers work with homeless people (each
month work with +/- 35 homeless and +/-3,000 people
escorted off premises)
• Crime or incident statistics extremely low
• Reality is SA follows international trend of dramatic
increase in begging in tourist locations exacerbated by
significant increase in homeless people attracted to
Cape Town (economic downturn)
11. Financial and Economic Impact
Finance:
• 1988 Transnet Pension Fund
• 2007 London and Regional & Dubai World with ABSA
• 2010 PIC, GEPF and Growth Point
Economic Impact:
• 1997 post-construction, permanent jobs - 6730
• 2012 Jobs – 16 000
12. Self sufficiency and sustainability
“One huge differentiator from most of the major
Waterfronts around the world is that the V & A is
entirely independently financed with zero dependency
on public coffers – this is a unique and remarkable
achievement. The public purse is not required to
finance building and maintenance of quay walls or
jetties or children’s play areas, no infrastructure or
events. This is an enviable position.”
David Green CEO V&A
13. IT ALWAYS SEEMS IMPOSSIBLE UNTIL IT’S DONE – Nelson Mandela
“The historic docklands around the Victoria and Alfred Basins in Cape Town should be
redeveloped as a mixed use area, focusing on tourism and residential development, and most
importantly, retaining the working harbour in operation”
– Burggraaf Committee 1987
15. Heading
Sub-heading
• text
Table Bay Hotel in background with One and Only Hotel under construction in foreground
16. The Product
Product Mix and Increasing Range:
• 7 Hotels
• +80 Restaurants
• +450 Retail
• Film industry
• Fishing
One and Only Hotel
17.
18. V&A Uniqueness
Authentic Working Harbour : active dry dock
• Syncro lift where vessels are shot blasted, painted repaired and sometimes literally cut
up and dismantled with torches
• Tug boats and pilot boats berth
• Almost 100 fishing boats based at V&A
• Authentic if sometimes gritty “theatre of activity” which traditionally the public would
NEVER get close to or be able to observe. Almost without exception around the world
“ports” are private property and the public rarely if ever have access
• Captivating source of entertainment for young and old: gritty but AUTHENTIC
Concentration on Locals:
• Seasonality of tourism means businesses cannot survive through winter if they do
not have a solid loyal local following
• Increasingly tourists want to go where locals go - growing resistance to artificial
synthetic ‘tourist traps’. Rewarding experience for tourists is interaction with locals
V&A provides safe platform for tourists to interact with locals
19. The Product
Product Mix and Increasing Range:
• Social facilities e.g. aquarium
• Public spaces e.g. amphitheatre
• Heritage e.g. Nobel Square
• Tourism links e.g. Robben Island
Museum
• Academic e.g. UCT Business
School
21. The Product
Product Mix and Increasing Range:
• Residential units:
• High value
• Slightly removed for privacy and quiet
• The Marina from the Tank Farm
• Future: Ocean Terminal
23. Events and Links
Product Mix and Increasing Range:
• New Year’s Eve, Jazzathon, Wine Festival
• Cape Town International Convention Centre
• Cape Town Stadium
• Metropolitan Golf Course
• Somerset Hospital
24. V&A during 2010 FIFA World Cup: 64 Things to Do
Peak day - over 180,000 people through V & A in one day
Over 2 million visitors over the tournament
Three of most successful simple things V&A did during 2010FWC:
1. Proactively provided a tiered structure of variety of viewing
opportunities - from entirely free to fully hosted around the site
2. Employed and trained 40 V&A Ambassadors brightly dressed - to
meet greet and assist people around V&A and to CT Stadium -
hugely popular and practical –suddenly massive number of
people descending on site with no idea of the geography (food,
toilets, bars, stadium)
3. Produced map ‘64 reasons to celebrate’ linked to the 64 games,
giving 64 things to do in and around the V & A when not
watching football
Many people have returned since 2010FWC with these maps!
25. Character of Precincts
Key associations & opportunities:
Business district (including a hotel)
Cultural hub
Victoria Wharf Heritage hub
Key associations & opportunities:
Clock Tower Residential
The professional hub of the V&A. This
Cosmopolitan and sophisticated is a vibrant day / night destination, with
Retail offices, exclusive residential and retail,
Water’s edge Gateway
museums, galleries and eateries.
The sophisticated heart of the V&A
Waterfront, synonymous with a Key associations & opportunities
cosmopolitan shopping experience, Commerce & light industry
at the water’s edge. Key associations & opportunities: Residential – a place where locals live,
Meeting place year round
Family-friendly Access hub- strong pedestrian, public
Pierhead & The meeting place for the world. An eclectic, and vehicular links to the City and the
vibrant, cosmopolitan connection point to Waterfront
Market Square the precincts within the Waterfront, known
Granger Bay House an iconic building to create
for family- and water-based fun, activities stature and a sense of arrival
Key associations & opportunities: and entertainment. It offers something, for A hard-working and creative
Lifestyle everyone. commercial & residential hub.
Outdoors
Residential
Earmarked to become a sporting / Portswood Ridge North Wharf
lifestyle / outdoors area, appealing to
both the younger and more active Key Associations & Opportunities: Key associations & opportunities
Capetonian. Tranquil, peaceful private; oasis from the Artisanal
A place to connect with the sea. bustle Design, craft & retail with a local flavour
Optimal location for residential, Commercial (hotels, wellness-orientated) Family-friendly
events and water-based retail. A place of rejuvenation and wellness. A The “second heart” of the Waterfront and our
tranquil and peaceful haven from retail environment, where there is a focus on
everyday city life. Earmarked for like- artisanal food, craft, design and fashion, in a
minded commercial and retail tenants and down-to-earth, affordable environment that is
residential. truly Capetonian and wholly family-friendly.
27. Cidade Marvelhosa
• Beautiful old buildings and districts/precincts
• Modern city spread beyond
• Uniqueness and character
• Sense of Place
• Platform for promotion: 2014 and 2016
You are invited to Cape Town to share the
experiences of the V&A Waterfront
Hope to see you soon!
28. Lasting impact depends on good planning!
Thank you • Vielen Dank • Gracias • Merci • • Obrigada
Editor's Notes
In the late 1980s, a group of visionaries spearheaded the redevelopment of the historic docklands around the Victoria and Alfred Basins in Cape Town. The V&A Charter agreement with the city started with a simple goal: “To make the Waterfront a special place for all local Capetonians” and to reconnect the City of Cape Town with its historic working harbour, while accommodating tourism, residential development and retaining the working harbour. At the time, the area was a rundown part of the city’s harbour, an ugly duckling port and oil tank farm. It may have seemed like a pipeline dream to many and an impossible task to undertake but to quote former statesman, President Nelson Mandela, “It always seems impossible until it’s done.”
One of the key factors in translating vision to strategy has been the “partnership with the City “ . A special flexible planning regime called the package of plans was introduced to fast track the planning process .The V&A Waterfront has become one of South Africa’s great success stories. Capetonians have been reconnected with their waterfront and harbour AND visitors are drawn from near and far, to experience one of the most spectacular settings in the world. Today, the V&A Waterfront is considered a jewel in South Africa’s crown.It is officially South Africa’s most visited tourist destination with more than 23 million visitors per year.