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Corporate Social Responsibility
Corporate social responsibility is about doing the right things. It’s a part of continuing process of building long term value through involvin
issues which affects public to improve company’s reputation and encourage customers and other stakeholders to stay engage w
organizations. Hence, it’s about behaving responsibly which also offers direct business benefits and drive corporate change with well defin
objective and measurable targets.
CSR activities offer desired consumer support; therefore companies are now expected to engage themselves with CSR programs to influe
consumers sense of well being so that companies are rewarded later in the market. There are a number of initiatives that leave huge amoun
influence on consumers that help build desired value propositions of the company. Authentic research reports suggest that businesses must
should we all, become a good citizen and encourage organization to act in a socially responsible manner.
The bene ts of CSR
CSR should not be perceived as meaningless activity, as it can benefit firms in many ways such as CSR programs are likely to increase custo
satisfaction that is positively linked with employee commitment and customer loyalty. Also, customers develop positive perception of firms thro
evaluation of the fairness that firm demonstrate by using firm’s products and services. Therefore, CSR initiatives are expected to demonstr
equity towards customers that leads to higher satisfaction.
Since, it is beginning to appear that consumers respect and want to buy goods from those who are responsible and preserve the interes
members of the society, hence there is direct link between being good and creating loyalty. In addition, careful implementation of CSR poli
can help your organization in following ways:
Raise positive perception of the organization
Increase customer retention
Develop and enhance relationship with customers,suppliers and all other stakeholders
Attract and retain new talents
Differentiate yourself from your competitors
Enhancing corporate reputation
Service List
Corporate social marketing
Cause related marketing
Corporate philanthropy
Corporate community involvement
Socially responsible business practices
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For further information please contact Creative Impact Communications to discuss Corporate Social Responsibility and sustainable busin
practices on info@impactcommunication.co.uk
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