1 2 16 March 2021 Michelle, thorough review of how CSR actions can be applied to the value chain elements and principles in action.  Thank you for the ample detail and precision of your report. · Again: Part 2 of the report does NOT apply the elements of critical thinking shown in the module announcements and the faculty connect presentation. The critical thinking factors are not applied to the ref sources, as directed. · The ref list still needs attention to format. Look at the reviewed paper attached to note basic errors and adjust. Revise the paper and submit again when ready. ---JPH Role of Corporate Social Responsibility in Value Chain Management Michelle Freeman Purdue University Global GB570M2 Professor, Jerry Haenisch March 11, 2021 The Role of Corporate Social Responsibility in Value Chain Management Corporate social responsibility entails how companies integrate environmental and social factors to their operations and ensure the integration is beneficial to the stakeholders. Value chain management involves integration of the company resources at all stages by maintaining the highest value. There are six key areas of social responsibility in supply chain management. They include organizational practices, environment practices, practices of human rights and working conditions, practices of occupational health and safety and practices to create relationship with the society (Crifo & Forget, 2015). Corporate social responsibilities employed by the company can create competitive advantage where the integration of resources is properly practiced maintaining highest standards. It is an important part of the corporate actions to society. The effective management of corporate social responsibility engagements and programs creates a strong reputation and promotes employee loyalty to the company. Valuable partnerships arise through good practice of corporate social responsibility hence creating a good competitive advantage for the company (Hsueh, 2015). Companies adopt different approaches to corporate social responsibility that integrate their social and environmental policies systematically into their business strategies. The adopted approaches should match their policies to the organization’s decisions when engaging with their stakeholders. The value seeking approach advocates for companies to close links with their stakeholders and persuade them to adopt and integrate the social and environmental policies to their business processes. Corporate social responsibility is important in determining to what extent values of the company are considered in making purchase decisions (Bair & Palpacuer, 2015). The company’s reputation which is expressed through the corporate social responsibility activities has proved to be of great importance in well developed economies. Companies utilize corporate social responsibility strategies to create competitive advantage through their values and how they influence customers purchasing decisions. Compan ...

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2
16 March 2021
Michelle, thorough review of how CSR actions can be applied
to the value chain elements and principles in action. Thank you
for the ample detail and precision of your report.
· Again: Part 2 of the report does NOT apply the elements of
critical thinking shown in the module announcements and the
faculty connect presentation. The critical thinking factors are
not applied to the ref sources, as directed.
· The ref list still needs attention to format. Look at the
reviewed paper attached to note basic errors and adjust.
Revise the paper and submit again when ready.
---JPH
Role of Corporate Social Responsibility in Value Chain
Management
Michelle Freeman
Purdue University Global
GB570M2
Professor, Jerry Haenisch
March 11, 2021
The Role of Corporate Social Responsibility in Value Chain
Management
Corporate social responsibility entails how companies integrate
environmental and social factors to their operations and ensure
the integration is beneficial to the stakeholders. Value chain
management involves integration of the company resources at
all stages by maintaining the highest value. There are six key
areas of social responsibility in supply chain management. They
include organizational practices, environment practices,

2. practices of human rights and working conditions, practices of
occupational health and safety and practices to create
relationship with the society (Crifo & Forget, 2015). Corporate
social responsibilities employed by the company can create
competitive advantage where the integration of resources is
properly practiced maintaining highest standards. It is an
important part of the corporate actions to society.
The effective management of corporate social responsibility
engagements and programs creates a strong reputation and
promotes employee loyalty to the company. Valuable
partnerships arise through good practice of corporate social
responsibility hence creating a good competitive advantage for
the company (Hsueh, 2015). Companies adopt different
approaches to corporate social responsibility that integrate their
social and environmental policies systematically into their
business strategies. The adopted approaches should match their
policies to the organization’s decisions when engaging with
their stakeholders.
The value seeking approach advocates for companies to close
links with their stakeholders and persuade them to adopt and
integrate the social and environmental policies to their business
processes. Corporate social responsibility is important in
determining to what extent values of the company are
considered in making purchase decisions (Bair & Palpacuer,
2015). The company’s reputation which is expressed through
the corporate social responsibility activities has proved to be of
great importance in well developed economies. Companies
utilize corporate social responsibility strategies to create
competitive advantage through their values and how they
influence customers purchasing decisions.
Companies can demonstrate corporate social responsibility in
various ways. Companies invest in environmental and social
initiatives to demonstrate corporate social responsibility. They
support the society through organizing events or donating funds
to initiatives that promote the cause awareness. Through such
participation, the integration of values and processes will be

3. effective as the reputation of the company will remain strong
(Quarshire, Salmi & Leuschner, 2016). This in return will bring
a lot of benefits to the organization such as high sales and
general business growth. Therefore, it is prudent for firms to be
ecofriendly.
Customers are increasingly favoring doing business with
companies that support activities that they value. Customers
would pay higher prices for goods that are sold by socially
responsible companies as they feel more associated with such
companies. This in turn is good for the companies as the
integration of values and culture enhances the value chain
management of the companies (Hsueh, 2015). Entities can also
demonstrate corporate social responsibility by donations in
terms of services, money, or products. This mostly targets
charities and community organizations. The donations of
products and services can lead to customer referrals which will
be beneficial to the company as the products and services w ill
sell more hence an important link to effective value chain
management.
Enterprises demonstrate corporate social responsibility by
attracting talented employees. Employees seeking business
management will prefer companies with core values that match
their personal values during application of jobs (Nyborg &
Zhang, 2013). Companies make high earnings from talented
employees. Corporate social responsibility is key in employee
retention and satisfaction. This in turn leads to effective value
chain management of the company as employees form a key
aspect in operations to the customer level. These employees will
help in improving customer service.
Companies taking part in community relations through charity
activities encourages and challenges others to join in the
program. This creates an opportunity for companies to work
with other companies which creates new collaborations and a
new potential client base. The working together creates friendly
competitions among companies involved and employees get to
network and learn new methods of business engagement which

4. leads to the companies gaining more (Crifo & Forget, 2015).
This networking as a demonstration of corporate social
responsibility behavior leads to company gains hence evidence
of effective value chain management.
Shareholders can be made aware of the company’s corporate
social responsibility endeavors by establishing metrics to use in
measuring their impact. The resources used in the activities
should be determined and how they relate to the gains achieved
out of them. The amount of time used should also be explained
to the shareholders (Quarshire, Salmi, & Leuschner, 2015).
Various activities on social responsibility that the firm is
engaged in must be highlighted to the shareholders in the
general meetings. This will aid them know if their interests also
are being safeguarded at the same time of being socially
responsible entity.
Employees can be made aware by grouping them into various
activity groups. Giving them the authority to sort out the
programs and activities that should be undertaken and develop
mechanisms to see the actions work (Nyborg & Zhang, 2013).
Companies should make it a culture to have corporate social
responsibility leading teams within the employee workforce.
The staff of the entity must be given chance to give their views
and opinions on how they will be incorporated into the value
chain to enhance efficiency and effectiveness. This will
motivate them and as a result they will be enjoy the work
environment that is favorable to them.
The customers and the society can be made aware through
sensitization programs, promotions, voluntary programs and
promoting environmental sustenance. Branding products for
customers, having reward systems for purchases and building
customers relations. The firm must charge them fair prices for
goods and services they offer them provide true information
about advertisements, better quality and quantity products, and
provide safe goods and services to the customers (Bair &
Palpacuer, 2015). The society can also be made aware through
campaigns and taking part in community development projects.

5. During this forums the company should inform the society on
the various programs that are lined up to be implemented to
ensure that they are socially responsible to the society as they
want bring efficiency to their value chain management.
There are many risks related to corporate social responsibility.
The risks differ from sector to sector. When not managed
properly and checked well, involvement in corporate social
responsibility can lead to slow business operations as a result of
internal business bureaucracy resulting from the practice
(Hsueh, 2015). Personal interests may develop in the
management of the company. Key employees tasked with the
running of the corporate social responsibility of the company
can let personal interests overtake the company goals and even
use company resources for their personal interests.
There is risk of investing in corporate social responsibility over
other more urgent business needs. More essential business needs
such as recruitment of new employees, adopting new and
advanced technology, investing on research may be overlooked
(Crifo & Forget, 2015). The companies can feel obligated to
engage in corporate social responsibility and forego key aspects
of business development. Corporate social responsibility
undertakings can trick customers and be used to make critics
less judgmental and eventually lead to marketing fraud which
will greatly affect the company reputation.
Lego is a toy company which has a great reputation in the
world. Based on Lego Company (2017), their strategy is not just
helping children in their development through kid games and
creative play but also promoting a healthy planet conducive for
children development for the future. Lego has pledged to the
world climate change to help reduce carbon impact on the
environment. Lego intends to produce environmentally friendly
toys and other children playing materials by the year 2030. This
successful integration of corporate social responsibility by Lego
has seen its place as one of the most reputable companies in the
world grow.
Ben & Jerry’s is an ice cream making company. According to

6. Ben & Jerry Company, [The name in the citation should match
the name in the author position of the ref list.] (2014), it is
promoting environmental preservation by balancing profit and
business purpose by attaining highest levels of environmental
and social performance and public transparency. The company’s
corporate social responsibility integration has seen it set aside
huge budget for human rights organizations across the US and
environmental justice health organizations. This has helped the
company to keep growing and attract top talents across the US
and their products favored than those of competitors.
Volkswagen is a car producing company in the US. As per
Volkswagen Company (2015), the company designed a way to
go around emissions control. This strategy was aimed at giving
Volkswagen unfair competitive advantage over their
competitors. The unethical practices saw the resignation of key
employees including their CEO which adversely affected the
company. Hence qualifying as case for poor corporate social
responsibility integration.
CenturyLink is one of the largest internet and telephone service
providers in the United States. Based on CenturyLink Company
(2015), most customers dislike the company due to its poor
reputation. This entity’s ACSI score of 59 for its internet
service is among the worst of any company in any industry. In
terms of the customer service poll done by Zogby, nearly 43%
of the respondents recounted undesirable customer service
experience. In addition, the staff gave a subpar rating indicating
that employees’ satisfaction was very poor. In 2018, the
company publicized it was going to do away with merit-based
raises for all its staff. This is a clear picture that the company is
not socially responsible.
An entity is required to think critically so that it can choose its
corporate social responsibility goals. It does not create any
sense for a company to rush into CSR by confronting any
project related with this idea. First, I have to think critically,
will I focus on abating the environmental effect of the entity
maneuvers, will I incentivize staff to volunteer for charities,

7. and will I construct a hospital in the far-flung areas and will
generosity be part of my CSR and value chain portofolio
(Presutti, 2013). Coming up with objectives entails probing hard
questions. Second, a successful CSR program dictates that an
entity should think critically about approaches.
Managing is not easy regardless of an issue at hand,
management involves use of strategy. Corporate strategy must
incorporate CSR in value chain for effective management of the
value chain. Finally, successful CSR programs require employee
commitment. If the entity is going to pretend that they value the
community first, but the employees know it’s “profit above all,
“they will undermine the entity’s CSR activities (Presutti,
2013). Therefore, it is prudent for organizations to engage their
employees so that they can be motivated to take part in CSR
activities.
In conclusion, a company can attain its CSR by being effective
in management of its value chain. The manner in which the
activities of the value chain are fared on determines the greater
effects that the society will achieve, whereas the societal factors
affect the working of those events (Presutti, 2013). This effort
must be directed by the model of shared value, that there exists
an affinity of paybacks to the company and the greater society
of which it is a part. A firm cannot deal with all of society’s
matters. Consequently, it should emphasize on those that
overlap most meticulously with its trade. We must consider a
firm’s efforts at accomplishing the triple bottom line: economic,
social, and environmental not as a compromise between
earnings and social responsibility but to advantage both the firm
and society. Corporate social responsibility successfully
implemented over value chain events, and earnings that offer a
satisfactory yield to shareholders are not conjointly exclusive
(Presutti, 2013). The prospect of social responsibility seems to
be one of sustained attention and progression.
[Discussion is still missing Part #2 addressing elements of
critical thinking applied to the ref sources, as directed in the
module announcements.]

8. References [Basic format errors in the list. Show the actual
article titles from web pages. The list is not in alphabetical
order. Why not list the course textbook correctly?]
Bair, J., & Palpacuer, F. (2015). CSR beyond the corporation:
contested governance in global value chains. Global
Networks, 15(s1): S1-S19.
Benjerry. M. (2014). Corporate Social Responsibility. [Show
the actual article title] https://www.benjerry. com/whats-
new/2014/corporate-social-responsibility-history
CenturyLink.(2015).CorporateSocialResponsibility. [Show the
actual article title]
https://www.csrhub.com/CSR_and_sustainability_information/C
enturyLink
Crifo, P., & Forget, V. D. (2015). The economics of corporate
social responsibility: A firm-level perspective survey. Journal
of Economic Surveys, 29(1):112–130.
Hsueh, C. F. (2015). A bi-level programming model for
corporate social responsibility collaboration in sustainable
supply chain management. Transportation Research Part E:
Logistics and Transportation Review, 73, 84-95.
Lego Company. (2017).Corporate Social Responsibility. [Show
the actual article title] https://www.marketingweek.com/lego-

9. talks-up-social-responsibility-as-profit-rise-gives-brand-its-
best-ever-year/
Nyborg, K., & Zhang, T. (2013). Is corporate social
responsibility associated with lower wages? Environmental and
Resource Economics, 55(1): 107–117.
Quarshie, A. M., Salmi, A., & Leuschner, R. (2016).
Sustainability and corporate social responsibility in supply
chains: The state of research in supply chain management and
business ethics journals. Journal of Purchasing and Supply
Management, 22(2): 82-97.
Volkswagen. (2015). Corporate Social Responsibility. [Show
the actual article title]
https://www.triplepundit.com/story/2015/csr-after-volkswagen-
scandal/30846.
Presutti, W.D. (2013). Supply and Operations Management
Collection. (1st Edition ed.). New York: Business Expert Press.
eBook. [The Presutti and Mawhinney textbook is a part of this
collection. Cite the textbook with both authors, NOT the online
collection from the BEP.]
Running head: GUIDED IMAGERY AND PROGRESSIVE
MUSCLE RELAXATION
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GB570M# - Managing the Value Chain
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Presutti, Jr., W.D., & Mawhinney, J. R. (2013). Understanding
the dynamics of the value chain. Business Expert Press, LLC.