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Generating Insights in a Hyperconnected
and Data-Driven World
Kumar Mehta, PhD
Reed Cundiff
Data and Analytics are the new source of competitive advantage
Data/AnalyticsCost/Process
Until 1990s
Technology
2010 Onwa...
Crossroads: Reinvention or Irrelevance?
The C-suite Demands Business Results
Customer
growth
Revenue
growth
Share
growth
Consult on Business
Issues
C-suite looks to research to… Why its difficult to deliver:
Deliver Real-time Data
& Insights
P...
7 Critical Steps
Cultivate a Growth Mindset
Observe, Don’t Ask
Synthesize
Democratize Your Data
Disaggregate the Value Cha...
Rethink Your Skill Set
Business Outcome Model
Business
Consultancy
30%
Research
Operations
70%
Cultivate a Growth Mindset
Knowing
Cannot risk,
cannot fail
Limit feedback,
stay on track
Learning and
growing
Embrace cha...
Observe, Don’t Ask
Predict
Sales Volume
Identify
Trends
Gain a
360° View of
Customers
Monitor
Social
Sentiment
Analyze
Sea...
Synthesize
Democratize Your Data
Information at your fingertips
Disaggregate the Value Chain
Data Collection
Analytics
Synthesis
Evolve the Industry Business
Model
Vertical, data collection focused relationships give
way to retainer based relationships
Start the Journey Now
• Rethink Your Skill Set
• Cultivate a Growth Mindset
• Observe, Don’t Ask
• Synthesize
• Democratiz...
Thank you!
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Generating insights in a hyperconnected and data riven world

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Presented by: Kumar Mehta, Ph.D., CEO and Reed Cundiff, General Manager, Microsoft Corporation

Published in: Technology
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Generating insights in a hyperconnected and data riven world

  1. 1. Generating Insights in a Hyperconnected and Data-Driven World Kumar Mehta, PhD Reed Cundiff
  2. 2. Data and Analytics are the new source of competitive advantage Data/AnalyticsCost/Process Until 1990s Technology 2010 Onwards
  3. 3. Crossroads: Reinvention or Irrelevance?
  4. 4. The C-suite Demands Business Results Customer growth Revenue growth Share growth
  5. 5. Consult on Business Issues C-suite looks to research to… Why its difficult to deliver: Deliver Real-time Data & Insights Provide a Future View Generate a 360 View Increase Business Impact Insufficient Delivery Systems Researchese Limited Predictive Analytics Data Silos, Limited Synthesis Tactical Mindset
  6. 6. 7 Critical Steps Cultivate a Growth Mindset Observe, Don’t Ask Synthesize Democratize Your Data Disaggregate the Value Chain Evolve the Industry Business Model Rethink Your Skill Set
  7. 7. Rethink Your Skill Set Business Outcome Model Business Consultancy 30% Research Operations 70%
  8. 8. Cultivate a Growth Mindset Knowing Cannot risk, cannot fail Limit feedback, stay on track Learning and growing Embrace challenges, learn from failure Give & get feedback, reflect and iterate
  9. 9. Observe, Don’t Ask Predict Sales Volume Identify Trends Gain a 360° View of Customers Monitor Social Sentiment Analyze Search Behavior Combine Behaviors + Perceptions
  10. 10. Synthesize
  11. 11. Democratize Your Data Information at your fingertips
  12. 12. Disaggregate the Value Chain Data Collection Analytics Synthesis
  13. 13. Evolve the Industry Business Model Vertical, data collection focused relationships give way to retainer based relationships
  14. 14. Start the Journey Now • Rethink Your Skill Set • Cultivate a Growth Mindset • Observe, Don’t Ask • Synthesize • Democratize Your Data • Disaggregate the Value Chain • Evolve the Industry Business Model
  15. 15. Thank you!

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