4. The C-suite Demands Business Results
Customer
growth
Revenue
growth
Share
growth
5. Consult on Business
Issues
C-suite looks to research to… Why its difficult to deliver:
Deliver Real-time Data
& Insights
Provide a Future View
Generate a 360 View
Increase Business
Impact
Insufficient Delivery Systems
Researchese
Limited Predictive Analytics
Data Silos, Limited Synthesis
Tactical Mindset
6. 7 Critical Steps
Cultivate a Growth Mindset
Observe, Don’t Ask
Synthesize
Democratize Your Data
Disaggregate the Value Chain
Evolve the Industry Business Model
Rethink Your Skill Set
7. Rethink Your Skill Set
Business Outcome Model
Business
Consultancy
30%
Research
Operations
70%
8. Cultivate a Growth Mindset
Knowing
Cannot risk,
cannot fail
Limit feedback,
stay on track
Learning and
growing
Embrace challenges,
learn from failure
Give & get feedback,
reflect and iterate
9. Observe, Don’t Ask
Predict
Sales Volume
Identify
Trends
Gain a
360° View of
Customers
Monitor
Social
Sentiment
Analyze
Search
Behavior
Combine
Behaviors +
Perceptions
13. Evolve the Industry Business
Model
Vertical, data collection focused relationships give
way to retainer based relationships
14. Start the Journey Now
• Rethink Your Skill Set
• Cultivate a Growth Mindset
• Observe, Don’t Ask
• Synthesize
• Democratize Your Data
• Disaggregate the Value Chain
• Evolve the Industry Business Model