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Webinar: AI driven Research Operations

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This webinar co-organized by Course5 Intelligence and the Insights Association explores how a generation of quasi-digital, semi-automation tools and technologies is today being replaced by powerful unified AI-driven systems that are fast, intelligent, and intuitive.

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Webinar: AI driven Research Operations

  1. 1. Optimizer Suite See How AI Accelerates Speed-to-Market for MR
  2. 2. 2© Course5 Intelligence AI HYPE vs REALITY How are we using AI to fast-track Market Research Operations? Can I get results faster from the first day of deploying this platform? Does this get better with time? Can I see my operations getting more efficient? What kind of impact can we expect from AI?
  3. 3. 3© Course5 Intelligence MR operations life stages Method/ Approach Linear process Multiple Platforms Person Dependency Compromised Innovations Questionnaire Design Survey Programming Fieldwork Data Processing Reports Insights
  4. 4. 4© Course5 Intelligence What are we dealing with? High Costs Higher TAT Compromised Quality
  5. 5. 5© Course5 Intelligence What is the Optimizer Suite (OS)? OS is an AI based platform that helps optimize MR operations. RPA – Robotic Process Automation Rich NLP engines and deep ML
  6. 6. 6© Course5 Intelligence Why AI? Conventional Technology Route AI based RPA approach • Not dynamic – does not read variety of input formats, causing limitations in adaptability and usage • Possible impact to ‘Quality’ due to manual intervention • Solution output is not platform agnostic • Limitations to interlink the solution across the downstream processes, preventing larger efficiencies • Self learning engines - facilitates parsing of patterns regardless of input formats with no manual intervention • Platform driven outputs causing no compromise to ‘Quality’ • Solution output can work across various platforms • Linkages exist across the entire process generating efficiencies and quality
  7. 7. 7© Course5 Intelligence Optimizer Suite Manual Process How does Optimizer Suite work? Word questionnaire Manual survey script generation QC of the output Online survey Word questionnaire Online survey Document parsing AI prediction XML output QC of XML Optimizer Suite Survey Scripting Module
  8. 8. 8© Course5 Intelligence AI training process
  9. 9. 9© Course5 Intelligence Demo
  10. 10. 10© Course5 Intelligence Optimizer Suite Modules Optimizer Suite Survey scripting Module Link checking Open End Coding Module Data Tables Module Reporting Module Live
  11. 11. 11© Course5 Intelligence Up to 70% reduction in turnaround time Error free results Access to field status and real-time data anytime Greater control and transparency Quick adaption to dynamic business requirements What does this mean to you?
  12. 12. 12© Course5 Intelligence Take away.. How are we using AI to fast-track Market Research Operations? Can I get results faster from the first day of deploying this platform? Does this get better with time? Can I see my operations getting more efficient? What kind of impact can we expect from AI?
  13. 13. 13© Course5 Intelligence THANK YOU

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