Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Storytelling: an Ancient Strategy for a New World

753 views

Published on

Published in: Education
  • Be the first to comment

Storytelling: an Ancient Strategy for a New World

  1. 1. StorytellingAn ancient strategy for a new world Holly Minch UC Berkeley Center for Health Leadership January 30, 2012
  2. 2. Holding good ideas up to the light
  3. 3. INTENTIONClarity of goals and themeans to track progresstowards them
  4. 4. ILLUMINATIONInformation andperspective toinform action
  5. 5. INSPIRATIONPassion and purpose workingtogether to create momentum
  6. 6. INSIGHTAlignment ofpeople, purpose, andresources preparing youto meet challenges in anew way
  7. 7. INTENTIONINSIGHT IMPACT ILLUMINATION INSPIRATION
  8. 8. Power of Stories
  9. 9. Smart Professionals Tell Stories, Too
  10. 10. StrategicStorytelling
  11. 11. Strategic Storytelling Five questions you should answer with stories… Kivi Leroux Miller www.nonprofitmarketingguide.com
  12. 12. What Do OtherPeople Think About This?
  13. 13. Are PeopleHere Like Me?
  14. 14. Does ThisWork?
  15. 15. What DifferenceCan a Single Person Make?
  16. 16. Can ICome Along?
  17. 17. Public Education Fundraisin Policy g Story-based DirectPolitics Strategies Service Litigation Organizing Advocacy
  18. 18. Storytelling asBest Practiceby Andy Goodman How stories strengthen your organization,engage your audience, and advance your mission.
  19. 19. “I became a l do-gooder because...” “On the “I got this morning of tattoo when...” 9/11...” “At my first job, I...” “Today onFacebook...” IDENTITY
  20. 20. The The Mob atBenevolent the GatesCommunity Story Story The Rot at The the TopTriumphant Story Individual Story CULTURE
  21. 21. “Emblematic Success”“The Nature of Our “Performance” Challenge”“How We Started” “Where We Are Going” “How We’re Striving to Improve” TRIBAL IDENTITY & CULTURE
  22. 22. ICUC saves “Emblematic $2.1M for Success” families Moratorium “The Nature on butt- The parable of of Our “Performance” backwards the plumber Challenge” strategy“How We The dayCrisitunity Started” “Where We we retire Are Going” early “How We’re John Edwards,to Striving lo Improve” cal realtor LIGHTBOX IDENTITY & CULTURE
  23. 23. “Emblematic Success”“The Nature of Our “Performance” Challenge”“How We Started” “Where We Are Going” “How We’re Striving to Improve” TRIBAL IDENTITY & CULTURE
  24. 24. What are yourheadlines?
  25. 25. Building your library of stories• Concept• Capture• Collect• Commit
  26. 26. LunchBreak!
  27. 27. Elements ofSuccessful Stories
  28. 28. What Makes a Good Story? RESOLUTION WIDEN THEPROTAGONIST LENS INCITING GOAL INCIDENT ACT I ACT II ACT III
  29. 29. Storytelling Tips • Name names! • Less telling, more showing. • The right details paint the picture.
  30. 30. What’s your story?
  31. 31. Storytelling Tools
  32. 32. Storytelling Web Sites
  33. 33. Storytelling Web Sites
  34. 34. Web Site Storytelling Best Practices • Show us the characters – support the story with photos and video • Weave the elements – integrate core story throughout site • Provide opportunities for others – let people share their stories
  35. 35. Video Storytelling
  36. 36. Video Storytelling Best Practices • Keep it short – 90-120 seconds • First person – people who can tell story firsthand • Details – choose TITLE carefully – include URL in video
  37. 37. Podcast Storytelling
  38. 38. Podcast Storytelling Best Practices • Invest in a good microphone • Conversations make good listening • Edit into content chunks • Plan for mobility – use to your advantage • Use the iTunes store to push podcast content to interested audiences
  39. 39. Social Media Storytelling
  40. 40. Social Media Storytelling Best Practices • Empower and align many voices to share stories • Invite stories; ask questions • Push stories out through all social media channels
  41. 41. What are your ideas?
  42. 42. INTENTIONINSIGHT IMPACT ILLUMINATION INSPIRATION
  43. 43. Holding good ideas up to the light holly@lightboxcollaborative.com 415-225-8597 @LBCollab

×