gives brief about customer needs

2. Part of the document
• Name of the product
• Basic function of the product
• Major outstanding features of product
• Financial constraints
• The proposed market segment
• Potential customer
• Major constraints
• Expected selling price
• Time frame to introduce this product
• Use of existing resources and technology
• Business goal which include target profit and sales

3. Steps for identifying and finalizing customer
needs
• Gather information from customers
• Interpret the information in terms of customer needs
• Arrange needs based on hierarchy
• Establish significance of customer needs
• Trade off in deciding importance of the needs
• Review the process

4. Gathering information from customer
• Selection of customer
• Market segment
• Size of the market/ no of customers
• Methods for gathering the customer needs
• Single customer interview
• Focus Group
• Questionnaire
• Observation by team members
• Eliciting customer needs
• Documentation of customer needs