This document discusses cross-border e-commerce opportunities for Greek fashion brands. It outlines four cross-border sales channels: 1) having a localized e-shop, 2) selling on Amazon's marketplace, 3) selling on a third-party fashion e-shop, and 4) selling on other fashion marketplaces. It notes challenges Greek brands may face like lack of information, language barriers, and limited shipping/payment options. The document advocates that Greek fashion brands can combat losing domestic market share to international competitors by pursuing omnichannel retail in Greece or selling their products cross-border from Greece.

1. Cross-border Fashion
eCommerce
Από την Ελλάδα σε όλο τον Κόσμο
Panayotis Gezerlis
CEO & Head of Consulting

2. eCommerce Strategy & Business Planning
eCommerce Operations
Cross-border eBusiness
Digital transformation Consulting
Position’s description development
Sourcing & Εvaluating eΤalents
eTeam Audit
Monthly Analysis for Brands
Quarterly Market Overview
eCommerce in Greece Insights
eConsulting
eTalent
Recruiting
eMarket
Intelligence
About Convert Group
Inhouse Training
eLearning
eAcademies
eTraining

3. Online Fashion & Beauty clients
approx
30M€ in
ePharmacy
approx 18M€
in eGrocery
& eSelective
approx
25M€ in
eFashion

4. Fashion eCommerce in Greece

5. Fashion eCommerce in Greece

6. Fashion eCommerce in Greece

7. Question 1:
Are we losing our fashion
market shares from asos,
zalando, outnet, etc;

8. YES

9. 2 solutions:

10. 2 solutions:
1. Omnichannel Fashion in GR

11. 2 solutions:
1. Omnichannel Fashion in GR
2. Sell cross-border from GR

12. Question 2:
Which cross-border
channel is right for my
fashion brands;

13. 4 cross-border channels:

14. 4 cross-border channels:
1. Our localised fashion e-shop

15. 4 cross-border channels:
1. Our localised fashion e-shop
2. Amazon fashion Marketplace

16. 4 cross-border channels:
1. Our localised fashion e-shop
2. Amazon fashion Marketplace
3. 3rd party fashion e-shop

17. 4 cross-border channels:
1. Our localised fashion e-shop
2. Amazon fashion Marketplace
3. 3rd party fashion e-shop
4. Other Fashion eMarketplaces

18. 3-4. 3rd party Fashion eshops & Other Fashion Marketplaces
• Established Channel: $50
billion market in 2016
• Moderate growth: CAGR 13%
• Dominated in each country
by few leading players
Flash
Sales
• High growth market
• 400 actors today globally
representing already 10%+ of
ecommerce market
• 40% of global ecommerce in
2021 or $800B market in 2021
Market
Places

19. 3-4. 3rd party Fashion eshops & Other Fashion Marketplaces

20. 2. Amazon Marketplace

21. 1. Our Localised Fashion e-shop
Language
Telephone
number
Customer
Service
Currency
conversion
Payment
options
Shipping
Returns

22. Why doesn’t every single fashion
merchant in Greece sell Globally ?

23. Lack of
Information

24. 24
Mikropoli Village @ Drama
A village of 100 households

25. 25
The local pharmacy

26. 26
…shipping beauty products to the world

27. 27
The courier service doesn’t even reach the village
(they drive the packages to Drama)

28. 28
…shipping beauty products to the world

29. Thank You
Panayotis Gezerlis
Head of Consulting, CEO
t: +30 693 245 6584
m: +30 215 215 0500
pgezerlis@convertgroup.com