Dont Panic: 101 Guide To Online PR, Social Media, SEO and Web Marketing
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Don’t Panic! Online PR, Social Media, SEO and all this new-fangled web marketing stuff isn’t witchcraft. It’s easy. It’s all about good content and smart implementation. This presentation gives you all you need to: Run your own Online PR and Social Media campaigns Understand the Basics of SEO (in a non-scientific way) Disarm even the snootiest web consultant with an impressive array of best practises Evaluate Online PR and Social Media consultancy services more comprehensively Sleep more easily at night. (Don’t worry, you’ll see all this new Interweb stuff isn’t a threat: it’s a low cost opportunity to do some really exciting and measurable marketing work)
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Dont Panic: 101 Guide To Online PR, Social Media, SEO and Web Marketing
- 1. Don’t Panic!! 101 Guide to Web Marketing and Online PR Roger Warner, C&M* 27.02.09 [email_address] http://twitter.com/rogerwarner http://twitter.com/contentmotion http://www.contentandmotion.co.uk
- 7. Build it and They Will Come?
- 9. The Book-Ends Theory I love this as a piece of doodle art But as a web site? FAIL!
- 10. The Corporate Theory I, Me, MINE!!!!! About, Products, Bla, Bla, Bla, Flatline, Zzzzz. FAIL!
- 11. The User-Centric Theory << Plenty of this going on… Great content planning. YAY!
- 12. The User-Centric Theory #2 Stories that talk to me!! YAY!
- 13. The User-Centric Theory #3 Navigation just for me!!?? YAY!
- 14. The Findable Theory Mmmm….CRM you say!!?? WIN!
- 15. The Social Theory All this cool stuff for FREE!!?? WIN!
- 16. Gratuitous Consultant Chart #1
- 18. Heated Debate / Hot Coffee Then we’ll look at: Being usable Being findable Being social
- 20. Let Go a Little… Navigation courtesy of ‘people like you’ WIN!
- 21. Let Go a Little More… Navigation courtesy of ‘people like you’ WIN!
- 22. Let Go Even More… Decision support courtesy of ‘people like you’ WIN!
- 27. You Are Here Content Optimised for brand terms - Corp Think: FAIL!
- 28. Read Like a Human Jakob Nielsen ‘ F-Shaped Pattern for Reading Web Content ’
- 29. Read Like a Spider
- 34. Gratuitous Consultant Chart #2
- 36. How We Use the Web Today #2
- 48. Brand = Feed Aggregation Blog post Blog comment Tweet Social media bulletin Video Widget Article Press release PPC … etc
- 49. Unified Theory of Web Love
- 51. Further Reading Don’t Make Me Think: Steve Krug Building Findable Web Sites: Aaron Walter Get to the Top on Google: David Viney Open Here: Paul Mijksenaar Online PR 101’s: C&M* / Roger Warner