1. Application Process
And Q&A Session
1
Rohit Shukla & Dragos Pislaru

2. Agenda For Today
§ Broad Qualifying Criteria
§ The Successful Applicant
§ How to Apply to RICAP
§ Program Reminders
2

3. Broad Qualifying Criteria
§ Be committed to
commercialization of the
technology/application/product/se
rvice that you are bringing to the
program.
§ Have an IP “position” i.e. be in
possession of intellectual assets,
whether protected or not, that
can be described and discussed.3

4. § Be able to describe the
underlying strength of the
technology /product/service in
terms of known competition.
§ Have shown progress or
understanding in meeting one or
more certain critical milestones,
e.g. filed IP, established a team,
received investment, created a4
Broad Qualifying Criteria

5. Broad Qualifying Criteria
§ Able to express the
commercialization goals of the
company or venture, in terms of
desired and realistic outcomes.
§ Show focus!
5

6. The Successful
Applicant…
§ Wants to commercialize a
product, service or technology.
§ Needs to develop business strategy.
§ This commitment is separate from,
but connected to, technical
milestones
§ Just getting started in
commercialization, and understands
commercialization is a “long and6

7. The Successful
Applicant…
§ Must be able to identify some key
areas where he/she lacks
knowledge or the tools necessary
to commercialize.
§ E.g. need assistance in identifying
competitive position vis-a-vis
current products, or e.g. need
assistance in building out your
financial or business model.
§ Be open to feedback!7

8. The Successful
Applicant…
§ Must articulate interest in
learning to build their business.
§ What is your “value proposition”?
§ Understanding competitive
advantage and recognizing this
as being important to commercial
success.
§ Recognizes this is not a business8

9. How To Apply For RICAP
§ Visit RICAP website: www.RICAP.ro
§ Read all info (available in English
& Romanian)
§ Check if you fit the criteria
§ Create account to start
application
§ If 2013 applicant, prepare to9

10. How To Apply For RICAP
10

11. Create Account
(or login with existing)
11

12. Create Account
12

13. Start Application
13

14. Complete Application
14
Section 1:
Company Information
§
Company Name
§
Fiscal Code
§
Contact Details
§
Legal Reps
§
Ranges:
§
Years in
Business
§
Employees
§
Revenue
Section 2: Technology &
Commercialization Needs
§
Product &
Technology
Descriptions
§
Target Market
Sector (customer
details)
§
Value Proposition
§
Stage of
Technology

15. Complete Application
15
Option One
§
Complete & submit
application at once after
creating account on Larta
Portal
§
Cannot edit application after
submission
Option Two
§
Create account
on Larta portal
§
Start application,
but save
application
progress and
complete at later

16. Pay Special Attention To:
16
Section 1:

17. Pay Special Attention To:
17
Section 2:

18. 18
Pay Special Attention To:

19. Don’t Forget!
19
•
Save Application Progress
with or
•
Complete & Submit
Application with
•
Be Honest & Concise
§
Do not use misleading
language
•
Complete in English!
•
Application Deadline:
15 July 2014
•
Selection Announcement:
September 2014
•
Be Open to Feedback!

20. Thank You!
20
Questions?
RICAP Partners: