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Corporate Brief
Antonio Fumero
BeachLanding emerged in 2014 from the synergies
generated by Taular Marketing –Sales Consultancy-,
MibizPartners –Softlanding & Open Innovation-, and
Beamsical -Management Consultancy.
Angel Garrorena, Antonio Fumero and Esteban Diaz –
seasoned proponents of Agile and Lean
methodologies-, represent its founding and Core
Operations Team.
Intro
Success story – Powa Technologies Spain
First Customer for joint team
Angel Garrorena led the landing of Powa Tech in Spain from Jan
2014
Headcount of 16 by July 2014
Esteban Diaz and Antonio Fumero joined the effort in April and
June 2014 to drive next phases
200 brands signed for Powa in Spain by Dec 2014
Currently on third phase of BeachLanding Process
Process approach
BeachLanding is a proponent of Agile and Lean
methodologies. We set up Flash Teams dedicated
to each “BeachLanding Project”.
The tasks we define in each phase are…
•  Part of our Lean Landing Process
•  KPI Based
•  Kick-started by Survey and Analysis.
Beachlanding Process
ASSAULT BEACHHEAD LODGEMENT
Market	
  Analysis	
  &	
  Assesment	
  
Sales	
  Hun3ng	
  
Prospect	
  focus&report	
  
KPI	
  defini3on	
  
Sales	
  Training	
  
Business	
  Model	
  Design	
  
Team	
  Selec3on	
  
Country	
  Management	
  
Opera3ons&Processes	
  
Con3nuous	
  improvement	
  
Our	
  force	
  will	
  be	
  working	
  from	
  the	
  
very	
  beginning	
  for	
  prospec7ng	
  
poten7al	
  customers,	
  valida7ng	
  our	
  
growth	
  strategy	
  with	
  straight	
  sales	
  
figures	
  and	
  KPIs.	
  The	
  best	
  market	
  
analysis	
  is	
  based	
  on	
  real	
  outputs.	
  
Let’s	
  put	
  it	
  simple	
  enough:	
  ‘if	
  it	
  
doesn’t	
  get	
  sold,	
  it	
  doesn’t	
  work’.	
  
At	
  this	
  phase,	
  we’ll	
  be	
  measuring	
  the	
  
KPIs	
  we	
  have	
  previously	
  agreed	
  on	
  
with	
  our	
  customer.	
  We’ll	
  be	
  
repor3ng	
  through	
  the	
  customer’s	
  
own	
  CRM,	
  processes	
  or	
  tools	
  if	
  
needed.	
  The	
  whole	
  process	
  relies	
  on	
  
proven	
  methodologies,	
  e.g.	
  Lean	
  
Sales	
  or	
  Customer	
  Discovery	
  
Methodology.	
  
Our	
  beachlanding	
  process	
  comes	
  to	
  
an	
  end	
  when	
  your	
  customer	
  base	
  
and	
  sales	
  team	
  consolida7on	
  begin.	
  
At	
  this	
  phase	
  we	
  will	
  be	
  responsible	
  
for	
  country	
  management,	
  and	
  
consul7ng/advising	
  tasks.	
  From	
  this	
  
point	
  on	
  the	
  team	
  will	
  be	
  relying	
  on	
  
the	
  documenta7on	
  we	
  have	
  
delivered.	
  
TASKS	
  DESCRIPTION	
  
MONTH	
  1	
  -­‐	
  6	
  ß	
   à	
   MONTH	
  7	
  -­‐	
  12	
  ß	
   à	
   MONTH	
  13	
  -­‐	
  18	
  ß	
   à	
  
Assault
Phase 1. Assault. Opening and validating a new market.
We choose amongst the tools we have in our arsenal
(Consultants, CRM, market nous) to fit the needs of your project
for the first phase.
We focus in reaching a sufficient number of prospects in order to
close enough deals to validate the viability of this “beachlanding”.
Assault impact is evaluated weekly and reporting shared with HQ,
allowing for tactical and strategic course changes.
Beachhead
Phase 2. Beachhead. Growth Hacking & Business
Development.
The metaphor of a beachhead works nicely for this phase. Once
our target markets and lead customers have been validated we
will be agreeing different KPIs with HQ.
Direct reporting through HQ’s own CRM will be favoured and
other tools (PM, Ticketing) enabled as needed. Quantitative and
qualitative relevant information regarding the project’s maturity
and progress will be readily available. In order to feed the
process of decision making in a timely manner.
Lodgement
Phase 3. Lodgement. Consolidation and Settlement.
The outputs from our previous two phases are the feeds to build
a validated business model.
HQ takes control at this point. From then on the team at
BeachLanding will be acting as a service provider and mentor,
making sure new recruits and channel partners understand the
nuances of your business.
Our Team
ASSAULT LEADER BEACH HEAD
LODGEMENT
MANAGER
Esteban	
  is	
  an	
  experienced	
  Project	
  
Manager	
  and	
  Management	
  Consultant	
  
with	
  a	
  strong	
  background	
  in	
  CRM,	
  
Mobile	
  and	
  Cloud	
  Technologies	
  within	
  
different	
  markets	
  (UK,	
  US,	
  Spain)	
  	
  His	
  
main	
  projects	
  as	
  of	
  late	
  have	
  been	
  in	
  
the	
  e-­‐commerce	
  and	
  payments	
  arenas	
  	
  
(including	
  regulatory	
  issues)	
  .	
  
Antonio	
  is	
  specialized	
  in	
  Technology	
  
Management	
  and	
  Innova7on.	
  He	
  has	
  
been	
  performing	
  as	
  training	
  
facilitator	
  in	
  Innova7on	
  
Methodologies,	
  and	
  Web	
  
Technologies	
  for	
  different	
  
corpora7onsin	
  a	
  variety	
  of	
  
industries.	
  
Angel	
  has	
  developed	
  a	
  rock-­‐solid	
  
professional	
  career	
  in	
  different	
  well-­‐
known	
  mul7na7onals	
  corpora7ons	
  
(e.g.	
  Reuters,	
  Xerox	
  or	
  Sitel).	
  He	
  has	
  
been	
  performing	
  well	
  beyond	
  the	
  
standards	
  as	
  Sales	
  Execu7ve	
  and	
  
Manager.	
  
Let’s Talk…
Antonio Fumero
Head of Marketing
www.beachlanding.co
M. +34 678785328
Skype ID: amfumero

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BeachLandingCo

  • 2. BeachLanding emerged in 2014 from the synergies generated by Taular Marketing –Sales Consultancy-, MibizPartners –Softlanding & Open Innovation-, and Beamsical -Management Consultancy. Angel Garrorena, Antonio Fumero and Esteban Diaz – seasoned proponents of Agile and Lean methodologies-, represent its founding and Core Operations Team. Intro
  • 3. Success story – Powa Technologies Spain First Customer for joint team Angel Garrorena led the landing of Powa Tech in Spain from Jan 2014 Headcount of 16 by July 2014 Esteban Diaz and Antonio Fumero joined the effort in April and June 2014 to drive next phases 200 brands signed for Powa in Spain by Dec 2014 Currently on third phase of BeachLanding Process
  • 4. Process approach BeachLanding is a proponent of Agile and Lean methodologies. We set up Flash Teams dedicated to each “BeachLanding Project”. The tasks we define in each phase are… •  Part of our Lean Landing Process •  KPI Based •  Kick-started by Survey and Analysis.
  • 5. Beachlanding Process ASSAULT BEACHHEAD LODGEMENT Market  Analysis  &  Assesment   Sales  Hun3ng   Prospect  focus&report   KPI  defini3on   Sales  Training   Business  Model  Design   Team  Selec3on   Country  Management   Opera3ons&Processes   Con3nuous  improvement   Our  force  will  be  working  from  the   very  beginning  for  prospec7ng   poten7al  customers,  valida7ng  our   growth  strategy  with  straight  sales   figures  and  KPIs.  The  best  market   analysis  is  based  on  real  outputs.   Let’s  put  it  simple  enough:  ‘if  it   doesn’t  get  sold,  it  doesn’t  work’.   At  this  phase,  we’ll  be  measuring  the   KPIs  we  have  previously  agreed  on   with  our  customer.  We’ll  be   repor3ng  through  the  customer’s   own  CRM,  processes  or  tools  if   needed.  The  whole  process  relies  on   proven  methodologies,  e.g.  Lean   Sales  or  Customer  Discovery   Methodology.   Our  beachlanding  process  comes  to   an  end  when  your  customer  base   and  sales  team  consolida7on  begin.   At  this  phase  we  will  be  responsible   for  country  management,  and   consul7ng/advising  tasks.  From  this   point  on  the  team  will  be  relying  on   the  documenta7on  we  have   delivered.   TASKS  DESCRIPTION   MONTH  1  -­‐  6  ß   à   MONTH  7  -­‐  12  ß   à   MONTH  13  -­‐  18  ß   à  
  • 6. Assault Phase 1. Assault. Opening and validating a new market. We choose amongst the tools we have in our arsenal (Consultants, CRM, market nous) to fit the needs of your project for the first phase. We focus in reaching a sufficient number of prospects in order to close enough deals to validate the viability of this “beachlanding”. Assault impact is evaluated weekly and reporting shared with HQ, allowing for tactical and strategic course changes.
  • 7. Beachhead Phase 2. Beachhead. Growth Hacking & Business Development. The metaphor of a beachhead works nicely for this phase. Once our target markets and lead customers have been validated we will be agreeing different KPIs with HQ. Direct reporting through HQ’s own CRM will be favoured and other tools (PM, Ticketing) enabled as needed. Quantitative and qualitative relevant information regarding the project’s maturity and progress will be readily available. In order to feed the process of decision making in a timely manner.
  • 8. Lodgement Phase 3. Lodgement. Consolidation and Settlement. The outputs from our previous two phases are the feeds to build a validated business model. HQ takes control at this point. From then on the team at BeachLanding will be acting as a service provider and mentor, making sure new recruits and channel partners understand the nuances of your business.
  • 9. Our Team ASSAULT LEADER BEACH HEAD LODGEMENT MANAGER Esteban  is  an  experienced  Project   Manager  and  Management  Consultant   with  a  strong  background  in  CRM,   Mobile  and  Cloud  Technologies  within   different  markets  (UK,  US,  Spain)    His   main  projects  as  of  late  have  been  in   the  e-­‐commerce  and  payments  arenas     (including  regulatory  issues)  .   Antonio  is  specialized  in  Technology   Management  and  Innova7on.  He  has   been  performing  as  training   facilitator  in  Innova7on   Methodologies,  and  Web   Technologies  for  different   corpora7onsin  a  variety  of   industries.   Angel  has  developed  a  rock-­‐solid   professional  career  in  different  well-­‐ known  mul7na7onals  corpora7ons   (e.g.  Reuters,  Xerox  or  Sitel).  He  has   been  performing  well  beyond  the   standards  as  Sales  Execu7ve  and   Manager.  
  • 10. Let’s Talk… Antonio Fumero Head of Marketing www.beachlanding.co M. +34 678785328 Skype ID: amfumero