Applied Research Method

Applied Research Method
Assessment of the Role of Idea Samsung|
Table of Contents INTRODUCTION:1 SAMSUNG ELECTRONICS:1 RESEARCH PROBLEM:2 Aims of the Research:2 Objectives of the
Research:2 LITERATURE REVIEW:2 METHODOLOGY:4 Research Approach:4 Primary and Secondary Research:4 Qualitative and Quantitative
Research:4 Research Strategy:4 Data Collection:5 Population & Sample:5 Data Analysis:5 Time Horizon:6 Limitations:6 Ethical Issues:7
REFERENCES7
INTRODUCTION:
In organizations, management plays a key role in organizing man, labour, money, machineries into useful resources. Without an excellent management
team it is impossible to achieve the desired goals of the organization. Organizations with ... Show more content on Helpwriting.net ...
Being part of the most competitive environment it is important to develop and train the workforce every now and then. The way human resource
handle the ideas is crucial as in technology a minor wrong decision can turn things upside down. Since Human capital plays an important role in gaining
competitive advantage, their way of interpreting ideas must be analysed and enhanced to compete the new entrants in industry.
"Ideas contribute to the achievement of high performance, excellence, and competitive advantage in management and organisation" (Rothberg, 2004).
In addition to the importance of ideas, management must make sure that ideas are communicated properly to the human capital. According to
Czarniawska and Sevon, (1996, p. 27), there is a difference between what is created and what is learnt so it accentuates that translation of ideas can
hold intellectual growth as well as creative skills. Aims of the Research:
This study aim at finding out the role of ideas in the managers workplace and how communicating ideas among human capital can bring competitive
advantage to Samsung and help the organization to beat Chinese firms.
Objectives of the Research: * To critically assess the role of ideas among the management of the Samsung. * To evaluate the role communicating ideas
among the human capital to analyze how it bering
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Htc Marketing and Logistics
Marketing Channel and Logistics of HTC
Executive summary
HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia,
Samsung, Apple and RIM among others. To stay afloat in the competitive field of mobile technology, HTC has continued to undertake extensive R&D
in mobile technology, efforts which have been rewarded by the production of many 'firsts' including the numerous phones operating with Android and
Microsoft software. On marketing and logistics, HTC has embarked on a long freight process which has continued to increase the prices of its products,
thus putting pressure on its maintenance of ... Show more content on Helpwriting.net ...
Low High
Low High
Low High
Low High
Figure 2 Four V's of HTC
Source: DataMonitor (2011).
Variety: Compared with its competitors, HTC does not make a wide variety of mobile and wireless technology products (DataMonitor, 2011).
Visibility: HTC's products are easily visible and customers can view them beforehand in the company's website (DataMonitor, 2011).
Variation in demand: Due to the company's innovativeness in the wireless technology, and its leading role in manufacturing products which were
termed as 'firsts', demand for its products is relatively high (DataMonitor, 2011).
Volume: Since the demand for these products is relatively high, the company is forced to produce large volumes of the products (DataMonitor, 2011).
1.3 Value chain analysis
It is important to evaluate the value chain since different countries around the world provide different raw materials (Gundlach et al., 2006). All these

materials have to maintain a certain level of quality as a way of standardising the products. This standardisation is necessary to ensure quality is not
compromised and therefore, putting the company in a better

Marketing Analysis : Branding And Branding Essay
BRAND
The word "Brand" owes its origin to the Norwegian word "brand" which means to burn. Farmers used to put some identification mark on the body of
the livestock to distinguish their possession. Products are what companies make, but customers buy brands. Therefore marketers resorted to branding in
order to distinguish their offeringsfrom similar products and services provided by their competitors. Additionally, it carries an inherent assurance to the
customers that the quality of a purchase will be similar to earlier purchases of the same brand. A brand is a name, term, sign, symbol or design or a
combination of one seller or a group of sellers and to differentiate them from those of competitors.
BRANDING
Branding is a process, a tool, a strategy and an orientation. Branding is the process by which a marketer tries to build long term relationship with the
customers by learning their needs and wants so that the offering (brand) could satisfy their mutual aspirations. Branding can be used as a
differentiation strategy when the product cannot be easily distinguished in terms of tangible features (which invariably happens in case of many
services, durables etc.) or in products which are perceived as a commodity (e.g. cement, fertilizers, salt, potato chips etc.). Brand building is a
conscious customer satisfaction orientation process. The brand owner tries to retain customers to its fold over their competitors by a mix of hardware
software because when a customer

The Demand For Iphone Despite Competition From Samsung And...
The purpose of this paper is to show continued interest in the Apple iPhone despite competition from Samsung and other competitors. The demand for
iPhone 6s was record breaking according to Apple (Apple. 2015).
Sales of the most recent iPhone 6s continue, but in certain situations have not been meeting financial market expert projections. Investment firm
Morgan Stanley implied the decline in sales were due to "higher prices in foreign markets due to fluctuations in currency values" (CNET, 2016).
Trends from the past ten years have shown steadily declining sales for clothing. Teenagers are not as fixated on fashion in previous years; instead, they
want to spend their money on electronics and other services (Lutz, 2015). My research will ... Show more content on Helpwriting.net ...
In early 2003, the dominant smartphone provider, Blackberry, was focused mostly on business with its convergent device that included email, web
browsing and text messaging (Zeigler, C. 2009). It later gained mass market adoption but to note, there were minimal competitors in the market at that
time.
The Apple iPhone released in 2007, was the first to feature an entirely functional web browser, Safari (also is on Mac OS X) and interaction without a
physical keyboard. Instead, the iPhone made use of a 'muti–touch' capacitive touchscreen, to generate an on–screen keyboard. Since its release, the
iPhone's sales have increased year over year since its initial launch in 2007 (Statistic. (n.d.). Retrieved February 20, 2016,). It has continued to gain
features while its popularity across all demographics has skyrocketed.
As stated in its PR releases, Apple's goal is to define the future of mobile devices and related services like iCloud, a sync service that wirelessly backs
up iOS data and makes it available online via http://www.icloud.com. Users can their notes, contacts and more by logging into the icloud.com if they
don't have access to their device.
Supply & Demand of Apple iPhone
Milestone 2
Before the introduction of the iPhone, smartphones were typically limited to business users. At that time RIM's (Research In Motion) device,
BlackBerry, dominated the smartphone market. The introduction of the iPhone for the average consumer

Samsung Mobile Will Introduce A Brand New Samsung Galaxy
Samsung Mobile will introduce a brand new Samsung Galaxy S8 model in March 2017. It is one of the largest mobile events of the year since
Samsung is very popular and is the most competitive product against Apple iPhone. Samsung Mobile is a brand of the Samsung Corporation and
this particular brand is very familiar to a lot of people around the world. Many appliances made by Samsung, such as washers, dryers, and TVs, are
very famous. Samsung's mobile industry was very new to the market 10 years ago. However, technology and convenience made Samsung mobile
phones become some of the most popular devices in the 21st century. Their products have been sold to millions of consumers and Samsung Mobile's
products continuously rank as best sellers. I... Show more content on Helpwriting.net ...
Information can now reach out too many consumers within a few minutes while relying less upon a third–party seller. Samsung Galaxy is always a
great line of products that everyone is waiting for every year since it always brings the latest innovating technologies. The new phone will be
equipped with very good resolution and an exceedingly powerful processor to run any applications smoothly. Recording 4K video and mobile
gaming will also see vast improvements. The phone will run on the latest Android software (Android Nougat) with many new features (Reisinger D,
2016). Therefore, this product is already shaping up to be very expensive to own. The previous product was the Samsung Galaxy S7, and it costs
over $600 dollars. The Galaxy S8 may cost higher since it will have a better battery and more RAM (random access memory) to satisfy consumers. It
does not matter how good a phone can be if the battery cannot keep up with it. Every mobile manufacturer has invested in improving the battery for
their products so consumers can enjoy more.
The Galaxy S8 also needs to keep up with Apple iPhone upgrades every year. Apple also comes out a new iPhone every year to compete with other
mobile brands. In 2017, Virtual Reality is very popular because many gaming console manufacturers such as Sony and Microsoft has been heavily
focused on making virtual reality games for consumers. Samsung mobile has been introducing its own virtual reality devices to be compatible

Essay Acc 561 Week 2 Financial Statement Analysis
Financial Statement Analysis NAME ACC/561 Accounting DATE University of Phoenix PROFESSOR Introduction Samsung– International
Manufacturing Company Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over
70 years and manufactures products for diverse markets, including: digital media, high –tech electronics, home appliances, information technology and
telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative
products and creative solutions. | Samsung| Wells Fargo| AT&T| Current Ratio| 1.4101| 1.1500| 1.6467| Debt to Equity Ratio| 0.6768| 9.8100|
0.9675|... Show more content on Helpwriting.net ...
Wells Fargo shows a much higher profitability ratio than Samsung, with over 8X that of Samsung. This is to be expected as services are typically more
profitable than hardware sales which operate on leaner margins. Wells Fargo also outperforms Samsung significantly on return on sales with over 25X
better performance. This again is attributable to better margins on services than hardware. Wells Fargo has a much stronger return on equity than
Samsung with a Dupont ratio over 5X higher than Samsung's. Samsung has a stronger financial leverage ratio than Wells Fargo with almost 20% lower
ratio for Samsung. Samsung also has a much lower total asset turnover than Wells Fargo. This is attributable to the quick turnover of assets in the
manufacturing industry compared to the slow turnover of assets in the financial services sector. With Samsung being the only international company
evaluated, there doesn't seem to be any significant impact of IASB over FASB standards for accounting. With the ratios used, the core components of
the balance sheet and income statement were utilized. The key elements of revenue, expenses, assets and liabilities weren't significantly impacted by
IASB over FASB standards. Wells Fargo– Domestic Services Industry Company Wells Fargo is an international company based in United States and
Canada. Wells Fargo has several divisions and services, ranging from basic deposit accounts to complex commercial loans.

Multinational Corporations
Sr no| Topic | Pg no| | IntroductionCharacteristics of MNC'sSignificance of MNC'sAdvantages & Disadvantages of MNC'sCultural Problems faced
by MNC'sMarket ImperfectionInternational powersManagement Functions in MNC'sGrowth of MNC'sMNC's and Developing WorldConsequences of
MNC's on developing countriesMNC's in IndiaForeign Collaborations in India10 Best MNC's all overConclusionbibliography | |
Introduction
A multinational corporation (MNC) or multinational enterprise (MNE) is a corporation that is registered in more than one country or that has
operations in more than one country. It is a large corporation which both produces and sells goods or services in various countries. It can also be
referred to as an international ... Show more content on Helpwriting.net ...
in 1890.
There are three phases in the growth of MNCs. The first phase lasted upto the 1st World War. The field was captured mostly by the European
Companies such as Imperial Tobacco, Dunlop, Siemens, Philips, etc. The Growth of MNCs halted during the post–war period between 1930–1950 on
account of recessionary situation prevailing the world over in those days.
During the second phase, covering the decades of fifties and sixties, American MNCs such as General Motors, Ford Motors and IBM emerged on the
world scene.
The third phase of the growth of MNCs began since 1970s. This new era belonged to the European, German and Japanese MNCs.
In recent years, MNCs have also emerged from developing countries such as India, Malaysia, Hong Kong, Singapore, South Korea, Indonesia, etc.
Based U.N. (1993) data, the number of MNCs in 1992 had exceeded 37000 and their global sales exceeded 5.5 U.S. dollar. American, European and
Japanese companies are the world 's largest corporations. GROWTH OF MNCs
The rapidity with the MNCs are growing is indicated by the fact that while according to the world investment report 1997 there were about 45,000
MNCs with 2,80,000 overseas affiliates; according to the world investment report 2001, there were over 63,000 of them with about 8,22,000 overseas
affiliates. China was host to about 3.64 lakh of the affiliates (i.e., more than

Evaluating External Environment and Business Ethics:...
"Evaluation External Environment Business ethics"
Section 1: Emerging Markets: Malaysia
Introduction: Background Information
Financial History (Pre–Independence) A lot of big time companies like Samsung to a lot of background check before making the choice to do business
in any country. It is vital for the establishment to know where the nation has been and where they are now at the present and where they are going to. A
business like Samsung would understand that Malaysia is located alongside the Straits of Malacca, connecting it to the Indian Deep–sea to the South
China Ocean and then the Pacific Ocean so interchange in this part has been about for centuries. Spices were the foremost goods that were traded in
the 15th century, and as the Malacca Sultanate started to grow from strength to strength, it ultimately increased into domination on all trade that would
pass through the passages. The Straits of Malacca are at the present one of the most energetic delivery lanes in the world. Later centuries would begin
to see the Portuguese, British and Dutch controlling trade in Malaysia. The British made investments and developments in the tin mining engineering
for exports in Peninsular Malaysia during the 19th century, by 1883 Malaysia had turned into the biggest tin creator in the world (Miller, J. A., 2002).
By the end of the 19th century, it was providing approximately 54% of the world's tin. Palm oil and rubber are also important exports during this period.
Samsung:

A Comparative Study of Business Strategies Between Korea...
A COMPARATIVE STUDY OF BUSINESS STRATEGIES BETWEEN KOREA AND JAPAN: A CASE OF ELECTRONICS ITEMS BETWEEN
SAMSUNG AND SONY CHOONG Y. LEE * *Daniel Froes Batata, Ha Sook Kim, Gladys A. Kelce College of Business, Pittsburg State University,
Pittsburg, KS 66762, U.S.A. ABSTRACT Sony, one of the worldвЂџs most prominent companies in the electronics industry from Japan, has
dominated the markets from all over the world for a long time since 1970s. Over the last decade, however, it has faced challenges to maintain its
growth. Although sales levels have been relatively steady over the last decade, its profitability has gone from approximately eight to almost zero
percent in 2009. Concomitantly, Samsung Electronics from Korea has successfully overcome... Show more content on Helpwriting.net ...
The company was founded in 1946 and is headquartered in Tokyo, Japan. The company markets its products to all the continents and has a very strong
brand reputation.
ZENITH
International Journal of Multidisciplinary Research
Vol.2 Issue 3, March 2012, ISSN 2231 5780 www.zenithresearch.org.in 17
SonyвЂџs main divisions are: electronics, games, entertainment, and financial service sector. In the electronics division, Sony engages in
manufacturing, design, development, and sale of assorted electronic equipment, instruments, and devices for consumer and personal market. Among its
products, one can find home and portable audio equipment, video cameras, digital cameras, DVD–video player and recorder, Blu–ray players, digital
broadcasting receiving systems, LCD televisions, personal computers, printers, LCD and CCD semiconductors, batteries, audio video and data
recording media, and data recording system. The company also participates in the mobile phone industry through the joint venture Sony Ericsson
Mobile Communications. SonyвЂџs game division is responsible for the development, production, marketing, and distribution of the PLAYSTATION
line of video games. In the Entertainment segment, Sony engages in motion picture production and distribution, television programming and
syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of
filmed entertainment

Nokia Marketing Plan
Marketing Plan 4жњ€ 13 2012Prepared by: Rebecca Mirzabozorg – 301112559 Sheng Yu– 301127910 Corina Inigo – 301136571 Echo Liu –
301132340 TA: Travis Mathieson Executive Summary This marketing plan focuses on the smartphone market in North America. It is based on an
experiential image branding approach intended to generate awareness, long–lasting customer relationship, and brand loyalty comparable to... Show
more content on Helpwriting.net ...
In spite of the decrease in market share, Nokia has much room to grow with their newfound alliance with Microsoft (Microsoft News Center, 2011).
The collaboration with Microsoft will be used as a leverage to entice students with the Windows 8 OS platform. Furthermore, an improved management
to meet consumer demands, and increased promotional campaigns to increase brand awareness. 2Externalities 2.1PEST Analysis 2.2Competitor
Analysis Figure 2.2.1 North America Manufacturer Share: Q3 2011 Retrieved from Online Marketing Trends, 2011 In 2011, Nokia is still the top
global mobile manufacturer but its market share is relatively low in North America with only 12%, including both smartphones and feature phones
(Online Marketing Trends, 2011). Figure 2.2.2 Nokia smartphone market share in North America Retrieved from Strategy Analytics, 2012 As
illustrated, failing to capitalize on the growing demand for smartphones, Nokia's smartphone market share has been on a steady decline for the past 4
years in the smartphone–hungry North American market (Strategy Analytics, 2012). Figure 2.2.3 North America OS Share: Q4 2011 Retrieved from
Nielsen, 2012 Smartphones made up 54% of all mobile phone sales in North America (SmartOnline, 2011). Nielsen 's figures show Android as the
leading OS with 46.3% of all currently–owned

Samsung Essay
FINAL REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS
– A– VIS ITS COMPETITORS SAMSUNG
INDIA ELECTRONICS PVT LTD. REPORT ON COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS
– A– VIS ITS
COMPETITORS A report submitted in partial fulfillment of the requirements of MBA Program of Jaipuria Institute of Management TABLE OF
CONTENTS Acknowledgement....................................................................................4 1. Abstract .................................................................................
.........5 2. Introduction ...................................................................................6 a. Overview of the Consumer durable sector......................................7–8 b.
Company... Show more content on Helpwriting.net ...
Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation" Research inculcates scientific and inductive thinking
and it promotes the development of logical habits of thinking and organization. Research is a common parlance refers to a search of knowledge. The
advanced learner's Dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially through search for
new facts in any branch of Knowledge What is comparative Marketing study? In comparative marketing research we take our competitor's products and
make comparison through consumer with our own products. Why Comparative Marketing study? Comparative marketing study/research comprise one
of the most important and fascinating task of marketing. It provides information for marketing decision making, any problem that are identified and
investigated further by using problem solving techniques with the objective of arriving at solution. The most important innovation in the new approach
is to study simultaneously different organizational forms of business interest representation. The aim of the study is to point out the best (in this
respect) among the alternatives that are being studied. The final aim perhaps is not only to find the best, but also to improve it or

Samsung Strategic Management
1. Introduction
1.1. Background The Samsung Group was founded by Byung–Chull Lee in 1938, in Taegu, Korea, as an exporter of dried fish, vegetables and fruits.
Byung later established flour mills under the name Samsung, which means three stars in Korean language. He also produced confectionery machines in
this period. In 1951, Samsung Moolsan, a holding company, was established which later
The building of Samsung Sanghoe in Daegu in 1930s
became Samsung Corp. in 1953, Cheil Sugar Manufacturing Co. was set up, which later became an independent company. In
1958, Samsung acquired Ankuk Fire and Marine Insurance (later renamed as Samsung Fire and Marine Insurance) and DongBang Life Insurance in
1963 which was later renamed as Samsung Life ... Show more content on Helpwriting.net ...
Values and Philosophy Samsung Philosophy "Devote talent and technology to creating superior products and services that contributes to a better global
society".
Samsung Values:
People Excellence Change Integrity
Coprosperity
Samsung Values, Source: Samsung Official
Page | 7
1.4. Samsung Vision
"Inspire the World, Create the Future"

Creative solutions
Industry
New techonology
Innovative Products
Partner
Employee
Samsung Vision, Source: Samsung Official Website
1.5. Samsung Principles
comply with laws and ethical standards
maintain a clean organisational culture
Samsung Business Principles
respect customers, shareholders and employees
care for environment, health and safety
socially responsible corporate citizens
Samsung Principles, Source: Samsung Official website
Page | 8
2. Competition
As a global company, Samsung Electronics did not hold its business disciples within Korea but decentralised them locating them throughout the
world. R & D investment grew from $1.81 billion in 2001 to $5.34 billion with an increment 9.4 percent of sales. With around 32,000 researchers in

16 research centres, Samsung had one of the largest R&D organizations in the world. In 2005 alone, it registered 1,641 US patents ranking fifth at the
US Patent Office (Freeze & Chung, 2008). The following figures show the financial trends since 2000 to 2005:

Samsung Quality Assurance : Samsung Essay
Name:
Date:
Course:
Samsung Quality Assurance
Introduction
Samsung is a multinational conglomerate organization with it headquarters based in Samsung Town, Seoul in South Korea. The company is the
largest conglomerate in the whole of Korea and is a combination of affiliate business and a number of subsidiaries. However, all the affiliate
businesses and subsidiaries share the same brand name, Samsung. The company was founded in1938 by an individual known as Lee Byung–chull
(Lee, 2006, 18). The company started off as a trading company, and over the next three years the company had made a tremendous success. The
company had now diversified and ventured into other business including insurance, securities, textile, food processing, and retail activities. However,
the breakthrough for the company was in the 1960s and 1970, when the company ventured into the electronic industry and shipbuilding and
construction industries respectively. However, the founder of the company met his death in 1987, and the company had to undergo some changes. In
this essay, the discussion revolves around Samsung and the strides the company has made since its formation. After the death of Lee Byung–chull,
Samsung was divided into four business groups which are; Shinsegae Group, Hansol Group, CJ Group and Samsung Group. In 1938 when the company
was formed, it comprised of a small trading company that had only forty employees. Nine years later the company had grown, and Lee moved the

Samsung Case Study
Introduction
Samsung is a multinational conglomerate from South Korea and its headquarters are suited in Seoul, Samsung town. Samsung Group is composed of
many affiliated businesses, which come together due to the Samsung brand. Samsung Electronics is one of the prominent industrial affiliates of
Samsung and it is ranked 5th in the market value. It is also the second largest IT Company globally as ranked by 2015 revenues (Bui & Tran, 2017).
There are other affiliates such as Samsung C&T and Samsung Engineering that deal with construction and Samsung Heavy Industries for shipbuilding.
Strategic Alliance
The use of strategic alliance is well evidenced by Samsung Electronics and the NCR Corporation. The Telecom and Technology Group is known to be
the leader in consumer transaction technologies has presented some terms of the agreement with Samsung that it will support its strategy. The plan is
to propagate development of its printing business by offering an exclusive set of managed printing services that comprise of onsite support, help desk,
deployment services and remote monitoring to all the clients globally (Ojelabi, 2017). The strategic alliance with NCR will make Samsung at a
position of ensuring that their customers have the right to use on–demand support at their company at either side. The open platform and cell phone use
will offer an in–depth customization and amalgamation of the assistance into the current IT service models.
Strategic Partnership
Samsung

Marketing Mix for Samsung Galaxy S4
INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular
products being one of Samsung's newer global lines, in the past few years it has been by far the greatest contributor to Samsung's global sales
(Samsung.com). The Samsung Galaxy S Series of smart phones was introduced into the market in 2010 as their flagship smart phone product, running
the Google provided Android operating system. The original Galaxy was replaced by the Galaxy SII and subsequently the Galaxy SIII, both of which
were extremely successful worldwide. The market has become a lot more competitive since the introduction of the original Galaxy S and much is
expected from the latest... Show more content on Helpwriting.net ...
Supply shortages delay Samsung Galaxy S4 launch d)Critical Success Factors: We are committed to innovation. We have taken technology and
innovation forward to help us get closer to what matters in life, to help us live a richer, simpler and more full life. Captures precious moments of
the user's life by taking photos in innovative ways like photos with sound, dual camera, sequence of photos in one frame and organise photos in a
story album. * Plays music and features music share and also includes Samsung Hub to buy music from online shop and stream music videos. *
Includes a translator which helps break down language barriers. * Includes eye motion sensor to detect eye movement so that the phone can scroll
down pages without any contact. * S Voice provides speech control of the phone features like calling and messaging. It also helps with direction
while driving. * Air gestures allow simple hand motion to accept calls, change music, browse web and view photos. * Turns into a TV remote control
and also allows the user to browser what's on the user's TV. * Voice
–guided navigation with 3D map view. * S Health that keeps track of fitness goals
and monitor key measurements including daily calorie intake, weight and

Bby External Environment
III. External Environment (EFAS Table; see Exhibit 1) A. Natural Environment 1. BBY in the present has no outstanding violations regarding broken
regulations. BBY is current with federal, state, and local sectors that require companies to adhere to stringent environmental safety laws. (T) They are
fully aware of the environmental laws that pass in light of global warming reduction efforts to reduce carbon footprint. 2. During the FY 2009, they
have estimated not to have any expenditures that derive from environmental protection laws. Nevertheless, BBY could make an effort to solidify a
stronger position amongst customer as a corporate leader a company that actively reduces its carbon footprint. (O) 3. Endorsing a lean culture will
enable... Show more content on Helpwriting.net ...
Recent Sarbanes–Oxley initiatives have forced companies to report more stringent reports. Accountability has forced accounting practices to level
up in light of certain discrepancies from bad companies. Additionally, tax laws could also pose a threat as to performance to how they grow
internationally. (T) 4. Sociocultural a. It is becoming socially acceptable to have the latest gadgets and being technologically savvy and
knowledgeable. Trends in spending, communicating, hanging out are creating markets that could potentially lead to greater revenues if BBY could
acquire or partner with to create applications to meet this customer demand. (O) b. Moreover, the rise of consumers finding technology alternatives is
increasing. The culture towards connectivity and less privacy is moving forward. In years to come consumers will be reliant on their mobile devices
and would be great to place BBY as the leading provider of mobile technology. (O) c. Up to date, there are many emerging markets that BBY could
enter and gain market share. There is a high amount barrier that is falling due to trade agreements with international countries. There need for
technology is growing at an exponential rate, which puts BBY in an excellent position to use capacity and international strength to meet the demand.
(O) C. Task

Apple In China Case Study Essay
1. Introduction
With the economic globalization, More and more multinational enterprises expanded their business abroad by using different market entry strategy. As
Lechner and Boli (2012) claimed that the world–economic trends and cycles of the past two decades have made it increasingly apparent that the
production and distribution of goods take place in complex global networks that tie together groups, organizations, and regions. In this paper, we focus
on the IT Industry which is more and more popular in China, and then analyzed four giant IT guys: Apple, IBM, Dell and Samsung. They entered
Chinese market during the different period. Even though some of their businesses are similar, their growth path and the strategies they used are ... Show
Among these are competitive strategy, political and social ideology, institutional, and cultural barriers that are difficult for Western firms to overcome.
(Yaprak, 2012).
In sum, the key to effective entry into emerging markets appears to lie in overcoming both the soft entry barriers through advancing managerial
understanding of the institutional contexts of these markets, and surmounting the hard entry barriers, both structural, such as cost, capital, and product
differentiation advantages established by the incumbents, and strategic, such as those that are purposefully erected by the incumbents. (Yaprak, 2012).
3. Case study
Case analysis #2: Apple in China Background
Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software,
and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player (Jurevicius,
2013). Apple Inc. is considered to be the most successful electronics company in the world.
Internal environment analysis – SWOT analysis
Strength (S)
– Customer loyalty combined with expanding closed ecosystem.
Apple has a full range of apps, software and products that are linked and support with each other. And Apple has relatively high customer loyalty,
which increases due to Apple's closed ecosystem.

Dell Inc. An American Multinational Computer Technology...
Dell Inc is an American multinational computer technology company. Named after its founder, Michael Dell, the company is one of the largest in the
technology industry. Since the company began in 1984, Dell has created a reputation of excellent customer satisfaction, becoming the household name
for home computing. But the company serves more than just the average family, offering software and peripherals, mobile workstations, data storage,
mobile devices such as smart phones and tablets, servers, and networking solutions. The company currently employs more than 108,800 with 54.89
billion in sales (Forbes, 2016).
The company has come a long way in the last 32 year from Michael Dell 's Texas dorm room. From that time on Dell has been a dedicated player
producing quality personal computers for homes and businesses, as well as government and private organizations. Dell currently manufactures,
designs, and sells an extensive range of computing products globally. Dell also support several office applications include security software, antivirus,
laptop accessories, and televisions, networking entertainment software, keyboards, mice, printers, and power adapters, digital cameras etc. Dell's
mission doesn't stop there. They also provide technical support in the company wide with excellent financial services, infrastructure technology
services, and Information Technology consulting services. Dell's serves several different groups which include Government, education and health care

Samsung History
––––––––––––––––––––––––––––––––––––––––––––––––– Samsung For more than 70 years, Samsung has been dedicated to creating a better world
through different businesses that now span advanced technology and more. Samsung leads the global market in high–tech electronics manufacturing
and digital media. Table of Contents History2 1938 to 19702 1970 to 19903 1990 to 2000 4 2000 to Present 5 The Samsung Philosophy7 Values7
Vision 20208 History 1938 to 1970 In 1938, Lee Byung–chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby
Daegu city and founded Samsung Sanghoe, a small trading company with 40 workers located in Su–dong (now Ingyo–dong). The company dealt in
groceries produced... Show more content on Helpwriting.net ...
Moreover, Samsung manufactured a range of aircraft from the 1980s to 1990s. The company was founded in 1999 as Korea Aerospace Industries
(KAI), the result of union between then three domestic main aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries, and Hyundai
Space and Aircraft Company. But, Samsung still manufactures aircraft engines and gas turbines. 2000 to present Samsung Techwin has been the sole
supplier of a combustor module of the Trent 900 engine of the Rolls–Royce Airbus A380–The major passenger airliner in the world– since 2001.
Samsung Techwin of Korea is a revenue–sharing participant in the Boeing's 787 Dreamliner GEnx engine program. In 2010, Samsung announced a
10–year growth strategy centered around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which the Company
has dedicated в‚©2.1 trillion. In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate. In the first quarter of 2012,
Samsung Electronics converted the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998.
In the August 21st edition of the Austin American–Statesman, Samsung confirmed plans to spend 3 to 4 billion dollars converting half of its Austin
chip manufacturing plant to a more lucrative chip. The conversion should start in early 2013 with construction on line by the end of 2013. On August
24, 2012, a U.S

Apple vs. Samsung
Legal Case Review Apple vs. Samsung by Michel Andreas Kroeze BIA512 A legal case review submitted in partial fulfillment of the requirements for
the degree of BACHELOR OF ARTS IN INTERACTIVE ANIMATION At SAE Institute Amsterdam 29/04/2013 Word count: 4332 Table of contents 1.
Legal Case Front page................................................................................3 2. The Parties..............................................................................................4 3.
The Lawsuit..............................................................................................6 4. Apple's Arguments ...................................................................................9 5.
Samsung's Arguments...............................................................................18 7. Final Ruling and
Conclusions.......................................................................26 8. Bibliography............................................................................................28 2 1. Legal Case
Front page HAROLD J. MCELHINNY (CA SBN 66781)... Show more content on Helpwriting.net ...
5 3. The Lawsuit In this essay, the massive design war between mobile devices giants Apple and Samsung will be summarized and reviewed. This
lawsuit was the first of a series of ongoing lawsuits between the two. Apple's multinational lawsuits concerning mainly technology patents became
known as the mobile device patent war; extensive litigation in fierce competition in the global market for mobile devices and applications. 15
months after Apple first sued Samsung, the two companies were both defendant and plaintiff in more than 50 lawsuits around the globe. The claimed
damaged between the corporations ran into the billions of dollars. In the end, Samsung won rulings in its favor in South Korea, Japan and the UK.
Apple won a ruling in its favor in the U.S. In this review, only the first original lawsuit in the United States District Court for the Northern District of
California will be addressed. The hostile standoff between the two corporate giants Apple and Samsung can be seen as a shapeshifting space for
intellectual property laws. This is because of the different interpretations of IP law this case has evoked from the courts. The Lawsuit happened after
the two corporations had several meetings about intellectual property infringement issues that led nowhere. Over the course of several months, Apple
CEO Tim Cook had met with Samsung's top executives to try and reach a settlement. The two sides were even asked, by the judge

Apple Inc: A Strategic View
Running head: APPLE INC: A STRATEGIC VIEW
Anonymous Student
Palm Beach State College
!1
APPLE INC: A STRATEGIC VIEW
!2
Apple reinvented the personal computer industry and more recently the consumer electronics industry. This report will analyze Apple's history, its
business strategy, and the way it distinguishes itself within the technology industry.
Company Description
Apple Inc (NYSE: AAPL) is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer
electronics, computer software, and personal computers. The Company's best–known hardware products are the Mac line of computers, the iPod music
... Show more content on Helpwriting.net ...
When asked about Apple's mission statement, Apple's investor relations website states:
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionaryiPhone and App Store, and is defining
the future of mobile media and computing devices with iPad. (as cited in Blodget, 2013, para. 3)
Products and Services
Apple offers various products and services through its retail and online stores. These include products that Apple has developed, and third party
products through partnerships. The
Company's Mac lineup consists of MacBook Air, MacBook Pro, Mac mini, iMac, and Mac Pro.

Apple's mobile lineup consist of the iPod, iPhone, and iPad. As stated earlier, Apple's software consists of the OS X operating system for the Mac, and
iOS for its portable devices. In 2015,
Apple will enter the wearable market with the Apple Watch (Apple, 2014).
The Company's media services consist of the iTunes Store, the App Store, and iBooks
Store. Apple also offers iCloud, a cloud based service for data. In its retail stores, Apple offers
APPLE INC: A STRATEGIC VIEW
!5
personal training through its One to One membership program, and hands–on technical support at the Genius Bar

Marketing Strategy of Samsung Mobile
Objective
To study the marketing strategy and gain an insight on Samsung Mobile India
Samsung Group
The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in
the world. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest
electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global
construction company. These three multinationals form the core ofSamsung Group and reflect its name – the meaning of the Korean word Samsung is
"tristar" or "three ... Show more content on Helpwriting.net ...
In addition, Samsung Shipbuilding is formed
1982: Samsung establishes a professional baseball team
1983: Samsung produces its first computer chip: a 64k DRAM chip
Lee Byung–Chul founded Samsung in 1938. It started as a small trading company with forty employees, located in Seoul. The company did fairly
well until the Communist invasion in 1950 which caused great damage to his inventories. He was forced to leave and start over in Suwon in 1951. In
just a year, the company's assets had grown twentyfold. In 1953, Lee created a sugar refinery–the South Korea's first manufacturing facility after the
Korean War. "The company prospered under Lee's philosophy of making

Swot Analysis Of Apple
STP, Product Management and Situational Awareness
MKT 501 Mod 1 SLP: Strategic Marketing
Beverley Lionel
10 December 2017
Instructor name
Apple needs to increase its market share for iPhone 8
Product Statement
According to Wikipedia, Apple Incorporated formerly known as Apple Computer is very reputable in the United States and around the world, is a
multinational corporation with its headquarters located in Cupertino, California. Besides the Americas segment which includes both North and South
America, It also operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The
company was founded by Steve Jobs and Steve Wonzniak on April 1, 1976 and incorporated it on January 3, 1977. The company is one that focusses
on the development, designing and the distribution of its on line services, computer software and electronics. The company also have a chain of retail
Apple stores, and their core product lines are the iPhone smart phone, iPad tablet computer and iPod portable media players. Both men wanted to
change the way people viewed computers, so they decided to make computers small where consumers can use them in their homes and offices.
Problems iPhone is facing
The iPhone 8 and iPhone 8 Plus users are reporting poor/sensitive mic volume when they are on a call. And sensor, tucked under the screen, isn't
working. This is not a good new as the iPhone 8 duo users have previously had some trouble with the

Nokia Strategic Plan
Introduction
Figure [ 1 ] Nokia's current Logo, with its "Connecting People" slogan, Courtesy: Wikipedia
Figure [ 1 ] Nokia's current Logo, with its "Connecting People" slogan, Courtesy: Wikipedia
Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating segments:
Devices & Services; NAVTEQ, andNokia Siemens Networks. Devices & Services is responsible for managing the company's portfolio of
mobile devices, as well as related services such as applications and content. NAVTEQ is a wholly owned subsidiary of Nokia which provides digital
map information, navigation systems, and other location–based content and services for mobile devices. Nokia ... Show more content on
Helpwriting.net ...
Nokia's current CEO Steven Elop admitted that Nokia was not able to respond fast enough to the changing market and that had resulted in significant
decline in its market share. The technology moves very quickly and it is difficult to predict market trends.
The direct competitors for Nokia includes all smartphone manufacturers, including but not limited to Samsung, Apple, ZTE, LG, RIM, HTC, Google
(Motorola), Huawei, and Sony Ericsson. With Microsoft as a partner, Nokia also faces competition not only in term of physical devices, but also in
term of OS platform and the ecosystem.
It is possible that Amazon.com, with its Kindle devices, may enter the smartphone market at some point in the future since the devices is not that
different in term of technology. It is also possible that an innovative product in development that performs many of the same functions as a smartphone
such as Google's Project Glass will disrupt the entire smartphone market.
Key Partnerships
Nokia has a long history of

Apple vs. Samsung
Legal Case Review Apple vs. Samsung by Michel Andreas Kroeze BIA512 A legal case review submitted in partial fulfillment of the requirements for
the degree of BACHELOR OF ARTS IN INTERACTIVE ANIMATION At SAE Institute Amsterdam 29/04/2013 Word count: 4332 Table of contents 1.
Legal Case Front page................................................................................3 2. The Parties..............................................................................................4 3.
The Lawsuit..............................................................................................6 4. Apple's Arguments ...................................................................................9 5.
Samsung's Arguments...............................................................................18 7. Final Ruling and
Conclusions.......................................................................26 8. Bibliography............................................................................................28 2 1. Legal Case
Front page HAROLD J. MCELHINNY (CA SBN 66781) HMcElhinny@mofo.com... Show more content on Helpwriting.net ...
Instead of pursuing independent product development, Samsung has chosen to slavishly copy Apple's innovative technology, distinctive user
interfaces, and elegant and distinctive product and packaging design, in violation of Apple's valuable intellectual property 7 rights. As alleged below in
detail, Samsung has made its Galaxy phones and computer tablet work and look like Apple's products through widespread patent and trade dress
infringement. Samsung has even misappropriated Apple's distinctive product packaging." 8 4. Apple's Arguments Apple accused the following
products, which Samsung important into or sold in the U.S., of infringing one or more of Apple's Intellectual Property Rights: Samsung Captivate
Continuum Vibrant Galaxy S 4G Epic 4G Indulge Mesmerize Showcase Fascinate Nexus S Gem Transform Intercept Acclaim Samsung Galaxy Tab
tablet Apple's lawyers claimed that rather than being innovative and develop its own technology and unique Samsung stile for its products, Samsung
chose to copy Apple's technology, user interface, and innovative style in these infringing products. According to Apple, the copying went so far that the
Samsung Galaxy products appear to be actual Apple products. They argued that the smartphones have the same rectangular shape with rounded corners,
silver edging, a flat surface face

Universal World Alliance Proposal : Sony Joint Venture
REAL WORLD ALLIANCE PROPOSAL: SONY JOINT VENTURE WITH XIAOMI
Table of Contents
1.Introduction
2.Strategic Fit & Motives
3.Partner Selection & Management
4.Governance & Structure
5.Industry Analysis (Porters 5 Forces)
6.Performance Management
7.References
1.Introduction (Brief)
The aim of this report is to establish the feasibility of a new joint venture between Sony & Xiaomi within the telecommunications industry. The venture
will be focused on sharing technologies, risks & distribution channels and will proposes a 50/50 equity joint venture between Sony and Xiaomi, to
form Sony Xiaomi LTD. The new entity will focus on enhancing profitability and market share for both companies with product focus on smartphones.
2. STRATEGIC FIT & MOTIVES
SONY: Sony has been experiencing a downturn in the mobile industry with profits consistently reducing over the last few years. The volatile nature of
the Telecommunications industry and intensity of the competition are some of the reasons for this situation. The mobile division has been affecting
Sony's overall business structure and to address this negative trend the company is looking to ally with a partner in order to minimize risks and
capture profits (Sony.net, 2016). Xiaomi will be a good strategic fit as they have experienced enormous growth especially within the Chinese market.
They have a well–established customer base, and their smartphones are selling extremely well. A partnership with Xiaomi

Marketing Strategy of Samsung in India
Section B
Submitted by –Harsh Golan
About Samsung:
The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest
conglomerate by revenue. The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung
brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder and
Samsung C&T, a major global construction company. Samsung has been the world's most popular consumer electronics brand since 2005 and is the
best known South Korean brand in the world. Samsung Group accounts for more than 20% of ... Show more content on Helpwriting.net ...
Product Strategy:
Samsung Electronics India manufactures a wide range of consumer electronics and home appliances. These products include:
1)Mobile phones with the accessories,
2)Television, Audio player, Video player,
3)Camera, Camcorder,
4)Home appliances,
5)PC, Peripherals and Printers. In the mobile phone industry, Samsung has the second largest share in the market with 19.6% as per November 2010
consensus. The mobile phone market share is shown in Annexure 1. In the Indian mobile market, Samsung is the second largest player after Nokia
with product line extending to over fifty products. The product line includes some of the most preferred mobile phones like Samsung Guru series,
Corby series and many more. Recently Samsung has launched its Samsung galaxy series in the Indian market. Samsung is also into manufacturing
televisions, audio players, video players, blu–ray players, home theatres and multimedia players. In India, Samsung is the first to bring the concept of
LED technology in televisions. Samsung's products, in this category, are known for their innovativeness and technology .These products are the first
preference of the consumers who seek technology at an affordable

Compensation Practices : Apple Corporation
Compensation practices Apple
Apple Corporation was formally known as Apple Computer, Inc. It is an American based multinational organization. Organization 's base camp situated
in Cupertino, California. Macintosh creates, outlines, and offers PC programming, shop gadgets, and PCs. One of its most famous items is the Mac
line of PCs, iPhone, iPad, and iPod. Some of its product incorporates iTunes, media program OS X, and the iOS are working frameworks. The
organization was begun on April 1, 1976, and enlisted as Apple Computer on January 3, 1977. "Computer" was taken from its before name in the
year 2007. It was proposed to mirror organization 's new thoughtfulness regarding client gadgets after the presentation of the iPhone. Apple is world 's
second greatest data innovation organization by income after Samsung Electronics. It is additionally world 's number three organization in telephone
making after Nokia and Samsung. In the year 2008, the organization was the most respected organization by United States nationals. Toward the end
of 2012, the organization had 394 retail locations all spread in 14 nations. It made Apple organization be the second biggest traded on an open market
organization comprehensively by business sector capitalization. In January 2013, the organization was assessed to be worth 414 bln USD. As of
September 29, 2012, the organization had a sum of 72,800 permanent full–time representatives. It likewise had 3,300 brief full–time workers
universally.

Samsung Organizational Change
MBA 653 – Organizational Development & Change
Samsung
2013
Submission to: Dr Dianna
Canadian University of Dubai
2/24/2013
Ronak S Aswaney, 111300641
Sultan Ali Eisa AlKendi ; 112300080
Saif AlShamsi ; 104300027
Ahmed Al Mazrooci ; 103300187
Faisal Alali ; 111300115
3
4
5
Report focusing
1. Background of the Organization & Change a. Brief history of the company b. What was the Organizational context for change? c. Why was the
change initiated? d. Who were the stakeholders?
2. Culture of the organization e. What was the original culture? f. Had it changed? g. How did it help of hind the change effort? h. How robust and or
adaptive was it? ... Show more content on Helpwriting.net ...
Total assets of the group grew 12.6 times to $124.3 billion.

Today Samsung has evolved into a group of companies unmatched by others in its range of industries and performance. It is now globally focused and
responsive to the needs of each market, and more committed than ever to true innovation. The group's three core business sectors are electronics,
finance and trade and services.
Organization Culture Change
Change – (Pre–1987 vs. Post–1987) * Samsung Electronics * In 1969, Samsung Electronics was established. * 1987 founder and chairman,
Byung–Chull Lee passed away and Kun–Hee Lee took over as chairman. * This was the beginning of several changes within Samsung! * Lee 's
insightful vision and the introduction of the "New Management" in 1993 acknowledged the need to transform management philosophy in order to keep
up with the rapidly changing global market/economy. * "New management" implementation began by encouraging employees to first make changes
within themselves, striving to care more for others and to behave ethically. * The "new management" encompasses intellectual capital, organizational
creativity, technological innovation & employee empowerment. * More recently in 2000, a "Digital Management" approach was adopted to
ensure that Samsung maintains a

Change Management Research
Running head: CHANGE MANAGEMENT RESEARCH
University of Phoenix
Effective Leadership В– FP International
FP International is a privately held company with 550 employees worldwide and over $100 million in annual sales in 2005. FP International
manufactures packing products such as bubble, air cushions, Kraft paper cushioning and ready–to–use products, polyethylene foam, loose fill made of
100% recycled polystyrene or cornstarch and Kraft/bubble mailers (About FP International, 2007). Arthur Graham is the founder and president of FP.
Graham started the company in 1967; it was called Free–Flow Packaging International at the time, which later was changed to FP international. ... Show
The center consisted of 19 organizational partners including Amoco, ATT, Chrysler, EDS, Federal Express, Ford Motor Company, Harley Davidson
Motorcycle Company, Hewlett Packard, IBM, Intel Corporation, Lucent Technologies, Merck and Company, National Semi
–Conductor, Pacific Bell,
Philips, and the Quality Management Network (a consortium of healthcare organizations), Shell Oil Company, Texas Instruments, and US West.
Working in partnership with researchers at MIT, a number of these companies undertook a variety of significant organizational experiments. Through
these experiments have explored building learning capabilities in intact teams, developing new organizational learning infrastructures, transforming the
assumptions and practices of executive leadership, and developing internal learning communities. Over time, some companies have involved thousands
of people in these organizational experiments" (Society of Organizational Learning, 2007). Intel continually transforms itself in the chip manufacturing
market by the interdependent development of the people. Learning, strategy, and competition help to create the opportunities for growth within the
company. With the Intel's continuous learning programs the company is ever growing the new ideas required to take the company forward.
Servant leadership and organizational

Sony Essay
How to Restore Sony Corporation's Competitiveness in Electronics Market
Assignment – written report
Level: 3
Module No: 3BM130Business Research Case Study
Date due in: Monday 18th May 2015
Student ID: 140093744
Word Count: 5366
Executive Summary
The report sought to offer recommendations on how Sony Corporation (electronics) can restore its market competitiveness. Sony Corporation deals in a
wide range of electronic products, namely television, cameras, smartphones, home video and audio devices, computer hardware, and telecom
equipment among others. Operating in the global consumer and professional electronics sector, it has come under intense competition from other
players in the sector such as Samsung Group, Panasonic ... Show more content on Helpwriting.net ...
The firm has recorded losses in the last four years and has lagged behind in terms of innovations especially in the smartphones segment that is driving
growth in the consumer and professional electronics sector. It was recommended that Sony should invest in R&D activities targeting high and low end
smartphone markets, and smart/digital televisions as well as focus on emerging markets across the world.
Table of Contents
Executive Summary2
1.0 Introduction4
2.0 Literature Review6
2.1 Market Competitiveness6
2.2 Factors Influencing Firms Market Competitiveness8
2.2.1 Internal Factors8
2.2.2 External Factors9
2.3 Internationalisation and Market Competitiveness11
3.0 Critical Evaluation13
3.1 Sony Market Competitiveness13

3.2 Sony SWOT Analysis16
3.3 Sony Electronics Five Forces Analysis19
4.0 Recommendations22
5.0 Reflective Journal25
References29
1.0 Introduction
Sony Corporation widely referred to as Sony, is a Japanese multinational conglomerate with its head offices in Konan Minato, Tokyo, Japan.
According to Nusca (2014), Sony was established in the wake of World War II, where in 1946;Masaru Ibuka established an electronic shop in a
department store in Tokyo, Japan. In 1947, Masaru Ibuka joined forces with Akio Morita and founded Tokyo

Strategic Management Of Apple Inc. And Samsung Group
Strategic Management of Apple Inc. and Samsung Group Analyze Apple and Samsung domestic and global environments, industry, internal
capabilities, mission and vision. Apple and Samsung, actually, considered as pioneers in technological industry. Every company has chosen different
business strategies and models within the marketplace. Apple releases few but highly anticipated high–end products while Samsung inundates the
market with a wide variety of products. In the beginning, Apple was very careful about its mobile and tablet releases by originally allowing for long
development cycles that grow anticipation and showcased new innovations with each new release under Steve Jobs. Steve Jobs, one of the original
founders and innovation of Apple Inc, used non–cooperative strategy which means he did not want to share the company's software with any other
companies. He wanted total exclusion of Apple's software and hardware products. In this way, he gave his companies a competitive advantage
because the focus is to satisfy the customer need that no other competition can satisfy which allows the company to have higher prices for their
products. Promoting innovation is a big advantage for businesses although the failure rate of the innovation of new products is high (Hill & Jones,
2013:495). So, Steve Jobs strategy is blended art and technology in order to provide a simple and streamlined user experience. Thus, in 2007, Apple
was in the forefront of

Marketing Essay
PRMM901: Corporate Identity and Branding Assessment 2: Essay – Essay Liang BIAN 4041124 Word count: 1444 1. Introduction Corporate identity
is a tern that defines the overall image of a company in the minds of customers, employees and other stakeholders, and a corporate identity differentiates
a company from the other companies (Knapp et al., 2001; Hatch, and Schultz, 2003). Corporate identity is not limited to corporate branding and it is
important for companies to manage their distinct identity to gain a competitive advantage in the fierce competition (Herbig and Milewicz, 1995),
especially in the contemporary, where the business environment becomes much more complicated and the corporate identity... Show more content on
Helpwriting.net ...
Conceived Identity The conceived identity describes the perceptions of the company in the minds of the relevant stakeholders, such as corporate
image, reputation and branding. Ideal Identity The ideal identity defines the appropriate positioning of the company in the markets it competes in
within a period of time, which usually is a combined result of corporate strategy and the external environment. Desired Identity The desired identity
mainly refers to the corporate identity pursued by the leaders of the company, or in the other words, the vision of the corporation. The desired
identity is closely related to the CEO's personality and ego, whereas the ideal identity usually is based on a deep research and analysis. 4. Implication
of AC2ID Test to the Case of Apple Inc. In the Apple Inc. case, the five identities are relatively clear compared to most of the organizations. Apple's
Actual Identity Apple's actual identity is well presented by the large range and high quality of the products and services it offers to the market. The
Apple company was first founded in 1976, and it was named as Apple Computer, Inc. in 1977, focused on personal computer business. The company
has continued to use this name until 2007, when they decided to remove the word 'computer' from its initial name after the successful introduction of
the iPhone (Markoff, 2007). Under such circumstances, the actual identity of Apple shifted overnight

A Report On Samsung Engineering And Construction
The Burz Khalifa in Dubai, the Petronas towers in Malaysia, probably two of the most iconic skyscrapers in the world. These were built by none other
than Samsung Engineering and construction (Wikipedia, 2016). Shocking as it may seem, Samsung engineering and construction is just one of the
80businesses and affiliates operating under the unified philosophy of Samsung. Some times when we look beneath the surface, fact is often stranger
than fiction.
In the year 1938,the western financial system was recovering from one of the greatestcrashes in history, on the other hand a second world war was
about to break out, a man by the name of Byung Chul Lee founded a small trading company named Samsung in Daegu, Korea (Samsung.com, 2016).
This company initially dealt with local groceries and had about 40 employees. At first the company produce noodles, then expanded into sugar and
then wool. And by the late 1950's the company had moved to insurance security and retail. In the late 1960's Samsung moved to electronics, and the
first ever product produced by Samsung electronics was a 12 inch black and white television in 1970 (Referenceforbusiness.com, 2016). By 1983 the
first Samsung computer had arrived (News.samsung.com, 2016). This computer was way ahead than Microsoft computers. In the 90's Samsung began
to rise as an international force in many industries. The company went from strength to strength, becoming market leaders by learning the trade of
many industries. In the end they

Apple Inc Market Structure Analysis Essay
i) Apple inc market structure As ayola web site view & Diffirent economic blogs We can consider apple is oligopoly in smart phone market , while
it is a duopoly in computer operiting system . The Demand curves of Apple Computers: And thair is some expections that apple may be a
monopoly, that which may be not agood ,becouse it making apple buyers and fans worry about product quality over time . Oligopoly market
structure characterized by : (few number of salers,high ability to control the price , product cn be identical or differentiated , high barriers to entry
and exit). Monoply market structure characterized by : (only one major saler , very high ability to control the price, product type unique , market is
bloced). (ii) its market share and major competitors As every one know that apple created its loyal fans due to its quality , that make it hard for new
companies to enter the market and take apple share . Apple has diffirent and strond compatitos like: (samsung – Huawei – Xiaomi – lenovo – Nokia–
HTC–LG– Sony – others) Phone Market: (Alien–ware– Asus– Dell–HP–lenovo–LG–Acer–others)Computer Market: First market share &major
competitors globally major competitors: (samsung – Huawei – Xiaomi – lenovo–others) Phone Market (Alien–ware– Asus–
Dell–HP–lenovo–Acer–other) Computer Market market share of phone market (2015,2014,2013,2012):
PeriodSamsungAppleHuaweiXiaomiLenovo*Others 2015Q221.4%13.9%8.7%5.6%4.7%45.7%

The World Of Technology And Bring Greater Revenue
Introduction Think different in the world of technology and bring greater revenue. This case study focuses on the mass enterprising activities of a
world's leading consumer electronics and software company, i.e. Apple Inc. and how, through its technologically advanced abilities and electronic
sharpness, it has propelled and introduced the world to a essentially new era of multimedia innovation. Apple Inc. founded a brand new method in
which microchip technology was to be created and used for industrial, institutional and commercial usage. Which is due in enormous part through the
great talent of Steve Jobs that this esoteric technology managed to excel most proportions with regards to the open market. Apple Inc. has strived to
achieve and maximize its product line and revenue and be the world's leader within the society of technology. "During the last 20 years, Apple
Incorporated has done exactly this with consistent brilliance shown within the products Apple Incorporated invents and provides to not only America
but the world. The idea of this case study is to explore and research Apple Inc.'s adopted business plan, the plan that led to the creation of a new found
market, i.e. microcomputers and later iPods and iPhones (Strategic Management Insight, 2013. SWOT analysis of Apple)." This company has become
the most famous in the world for the originality and expertise of software and product. Apple Inc. "think different" is the billion–dollar slogan that
drives every

Sony Corporate
1 Introduction Sony was a leading global electronics company but now is almost well–known by making losses. In 2012, Sony's chief executive Kazuo
Hirai announced that the firm will shed 10,000 staff which working in businesses that are being sold in major reorganization. Sony also emphasizes
that it will focus its business on three core areas: digital imaging, games consoles and mobile devices. Finally, it also discussed the reasons why Sony
needs to cut jobs and the layoffs will help Sony transfer their position from loss to profit. The first measure is researching the secondary data which
can help managers to make correct decisions. Managers should collect and choose the valuable data from the massive database. Furthermore,... Show
Sony will also to explore the establishment of industry alliance mode on the electric car battery and the energy storage module business areas.
Colour TV business also needs to be optimized; the target is in the 2013 fiscal year to achieve profitability. Sony has sold stake with Samsung
joint venture LCD panel plant , in fiscal year 2012 TV model was reduced by about 40% than the 2011 fiscal year , so that the television business
fixed operational cost by 60%, reduce operating costs 30%. Sony will research, development of OLED, direct LED and other new types of display,
and use of the content advantage to enhance colour television product differentiation. And then, Sony will focus its resources on digital video, games
and mobile in order to promote the survival and growth of electronic business. While medical and 4 K (1080P HD four times the resolution)
technologies, is Sony long–term "breed" focus. Sony has launched medical printers, monitors, video recorders and other medical products, and strives
to this business in the fiscal year 2014 reach 500billion yen scale. Sony was planning to enter the field of life sciences, has acquired a production cell
analyzer iCyt company, as well as the production of medical and diagnostic equipment of Micronics company, will

The Organization 's Vision, Mission, Values
This project depicts about the Organisation's Vision, mission, values. Strength and weakness of the competitors and the strategies which has to be used
by our organisation to excel in the business. Also the existing policies and procedures, Risk assessment and the resistance are analysed. Samsung is a
South Korean multinational corporation company headquartered in Samsung Town, Seoul. It includes many subsidiaries and affiliated businesses,
most of them combined under the Samsung brand. Samsung was established by Lee Byung–chul in 1938 as a trading company. Samsung penetrated
the electronics industry in the late 1960s and also it entered the construction and shipbuilding in the mid – 1970s. Noteworthy Samsung industrial
subsidiaries include Samsung Electronics, Samsung Heavy Industries and Samsung Engineering and Samsung C&T. (Wikipedia, 2015) Organisation
Vision: Samsung is dedicated to act in accordance with local laws and regulations as well as putting a strict global code of conduct to all its employees.
It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a mean for
building trust with a range of stakeholders including clients, shareholders, employees, business partners and local communities. With an aim to become
one of the most principled companies in the world, Samsung continues to guide its employees and run the monitoring systems, while having a fair and
clear corporate management.

Apple Inc. : An Economic Perspective
Apple Inc. – An Economic Perspective 1 Abstract This paper examines Apple Inc . with the focus on its highest selling product: the iPhone. The reader
will learn abou t the different Apple products and gain an understanding of the following: the laws of demand and supply apply for the iPhone, avai
lable substitutes and complements, the elasticity of demand in the short – run and long – run , its production type and technology, and the market
structure the iPhone belongs to. Last of all, the conclusion will discuss and analy z e the future outlook of the iP hone based on all the e conomic
factors previously listed. Apple Inc. – An Economic Perspective 2 Introduction: Apple Inc. Headquartered in Cupertino , California , Apple Inc. is an
American multinational corporation that designs, develops, and markets a range of personal computing products , online services, networking
solutions , and third – party digital content and applica tions . Apple was founded by : Steve Jobs , Steve Wozniak , and Ronald Wayne on April 1,
1976, to develop and sell personal computers . It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed Apple Inc. on
January 9, 2007, to reflect its shifted focus towards consumer electronics. Apple is the world 's second – largest information technology company by
revenue after Samsung Electronics , and the world 's third – largest mobile phone maker. On November 25, 2014, in addition to being the largest

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