Learn how best-in-class managed service providers get more from their digital marketing programs through a CompTIA webinar presented by Dan Shapero, founder, ClikCloud. Establishing goals and measuring results is a critical element to maximize your MSP marketing efforts.

1. Digital Marketing Webinar Series: Measuring
Digital Marketing Performance
September 11, 2013

2. Measuring Digital Marketing
Performance
Dan Shapero
Founder, ClikCloud
Pay-as-you-go Digital Marketing

3. Turnkey Digital Marketing Service for MSPs
• SEO Websites
• Blog Articles
• Email Newsletters
• Full Service Agency
Founder
ClikCloud
Digital Marketing
www.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN

4. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Hosting & Web Analytics Included
• Pay-per-click Ad Management
Attendee Offer:
Free Marketing Consultation
Email: info@ ClikCloud.com
Subject: ”consultation”
“We needed a way to cost
effectively boost our on-line
marketing efforts and ClikCloud
delivered!"
Mike Sickle, President & Founder
of Dynamic Network Advisors
For More Info visit:
ClikCloud.com/comptia

5. Today’s Agenda
• Fundamentals
• What tools to use
– Web, Email, PPC, Social Media
• What to Measure?
• How to use analytics to improve performance
• Tips for finding top key words for SEO and
PPC campaigns

6. Website Site Objectives
Educational
Informational
Sales Leads
Operational
Support your Brand

7. Website Fundamentals
• Ensure Your Phone
Number is
Prominent
throughout your site
• Have a Strong, Easy
to Find “Call to
Action”
• Include Keyword
Rich Content
• Add a Human
Element

8. Why Track Performance?
• Performance Tracking
Helps Eliminate Waste
• Allows You to “Double
Down” on What Works
• Rule of Thumb: 10X
Return on Your
Marketing Spend
ROI

9. What to Track: Webanalytcs
• Visitors & Page Views
• Navigation Paths
• Referral Sources
– By Search Engine
– By Keyword
• Conversion Tracking
• Visitor Data

10. Snap Shot
Trends== ==Referrals

11. By the numbers…
Search Result: Blog
Referral Source
Trends over Time

12. Navigation Paths
Identifies Visitor Behavior and
Bounced Traffic
Why Visitors Bounce?
• Content Doesn’t Match Offer
• Offer is Buried Behind links
• Broken Links
• Outbound Links
• Lack of Human Factor
• Content is Below the Fold
Expect Bounce Rates up to 60%

13. Top Pages
• Identifies Popular Pages
and Themes
• Provides Insight For
SEO and PPC Campaigns
• Source of Ideas for
Newsletter and Blog
Content

14. MarketShare

15. Other SEO Tools
• Webmaster Tools
• Google, Bing, Yahoo
• Keyword Discover
• Adwords, Word
Tracker,Wordle
• Ranking Tools
Woo Rank, Alexa
• Social Media Tools
• Bt.ly, HootSuite

16. Webmaster Tools

17. Webmaster Tools

18. ?Source=Email
• List Size
• Open Rates
• Click Through Rates
• Opt Out Rates
• Conversion rates

19. Email Marketing Performance

20. ?Source=Pay-Per-Click
• Click Through Rates
(CTR)
• Cost per Click (CPC)
• Top Key Words
• Conversions

21. Social Media
• Micro Blogs
– Facebook, Twitter, Linke
din
• Reach
– Followers, Likes, Views, R
etweats
• Quality
– Positive vs.
Negative, Engagement

22. Weekly Social Trends

23. Weekly Social Trends

24. Web Analytics and Social Media
Impact of Blogging ==>>

25. Other Social Media
• Mentions
• Sentiment
• Top Keywords
• Top Users

26. Summary
• Understand your
Site Objective
• Measure to
Improve ROI
• Always Measure
Everything!
26

27. Questions?
Free Marketing Consultation:
Info@clikcloud.com
Subject: CONSULTATION
www.your-website.com

28. Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Measuring Digital
Marketing Performance
Register for future webinars at:
www.comptia.org/events/webinars