The title of research was A Study on Factors affecting the Consumer Behavior on online Shopping in India by Dimple Tak Consolation Prize Winner.

1. Topic: A Study on factors affecting the
consumer’s behavior on online
Shopping in India.
Name of researchers : Dimple Tak
Anita Bathwar
Class : M.com II
B. M . Ruia Girls college

2. Trend of E-commerce
 Online shopping
Customer Behaviour

3. The primary objective of this study is to analyze the
features related to the shopping behaviour of online
shoppers
To find out the factors that influences the online
purchase of product by customers.
To identify the various categories of demographic &
variable factors impacting online shopping behavior of
customers in India.

4.  H11: Cost factor consisting of price & discounts offered by the
manufacturer significantly impacts online purchase by customers.
 H01: Cost factor consisting of price & discounts offered by the
manufacturer does not significantly impacts online purchase by
customers.
 H12: Online shoppers perceive “time saves” as a significant factor
which influences the shopping preference.
 H02: Online shopper does not perceive “time saving” as a significant
factor which influences the shopping preference.

5.  The secondary data was collected from several research papers,
newspapers, periodicals, books, journals and websites etc.
 The primary data was collected using a structured questionnaire, and
survey will be conducted among 8 major online shopping sites in
Mumbai such as Flipkart.com, Amazon. In, Snap deal, EBay. In,
JABONG.com, Myntra.com, Shopclues.com, Home shops 18.
 The sample size of 210 respondents was selected for survey. All the
respondents will be administered a structured questionnaire.
 For data analysis, percentage analysis simple charting and tabulation
tools are used.

10. According to our survey, online shopping is getting popular in the younger generation
such as students and professionals. Students usually prefer to buy goods from its
original source and often they prefer to shop online.
When consumers like to make purchases online to buy something, he or she is affected
by a variety of factors. The main influencing factors were identified as, price,
confidence, security, convenience, time, sale service and discounted deals. The price
factor encourages consumers because the prices are often lower via online shopping
compared with actual purchases in the market. Buying online can be of great benefit to
the consumer in terms of convenience, saving time and money.
Also the promotion and discount deals encourage consumers to get positively involve
and purchase online.
According to this study, one of the main obstacles in the way of online shopping is that
trust and security factor influence Indian consumers trust in shopping online.