SlideShare a Scribd company logo
1 of 2
Gratifications Theory
. Task two: take one or two music magazines and apply the use and gratifications theory to the consumption of these magazines Allot of young teenagers, want to know about their favourite rock star and the lifestyle these artist live. To pass their time they would want to find out about ways that will keep them amused and engaged into a particular subject, and these stories of rock stars keep them occupied.  Surveillance: Using the media can notify a target group with new information such as new album releases, new artists and different events taking place, with the date, venue and costs. It can also update consumers with the latest fashion labels and the latest gadgets.   Diversion: Ker rang! Includes crazy lifestyle stories about rock stars which diverse teenagers from the dull lifestyle into a new wacky world.  Personal Relationships: knowing more about rock can help teenagers to socialise with people who are interested in the same genre, helping teenagers to socialise and make more friends.  Personal Identity: Magazine can also have an effect on how consumers think, it can benefit them and help them realise what kind of person they are, and what aspects interest them the most.

More Related Content

What's hot

Aydan, media evaluation audience question
Aydan, media evaluation audience questionAydan, media evaluation audience question
Aydan, media evaluation audience questionaydan1
 
Question four evaluation
Question four   evaluationQuestion four   evaluation
Question four evaluationeleanormayo
 
Aydan, media evaluation audience question
Aydan, media evaluation audience questionAydan, media evaluation audience question
Aydan, media evaluation audience questionaydan1
 
5 magazine audience research
5 magazine audience research5 magazine audience research
5 magazine audience researchelliecorbett
 
Magazine Advertisement Evaluation
Magazine Advertisement EvaluationMagazine Advertisement Evaluation
Magazine Advertisement Evaluationwatterss
 
Evaluation question 4 updated
Evaluation question 4 updatedEvaluation question 4 updated
Evaluation question 4 updatedWarby96
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4Warby96
 
Unit G321 - Evaluation 4
Unit G321  - Evaluation 4 Unit G321  - Evaluation 4
Unit G321 - Evaluation 4 Olivia Ahmadi
 
Who Are My Target Audience
Who Are My Target AudienceWho Are My Target Audience
Who Are My Target Audience09smisebmedia
 
Uses and gratifications explanation and application
Uses and gratifications explanation and applicationUses and gratifications explanation and application
Uses and gratifications explanation and applicationsharnelmehmi
 

What's hot (18)

Aydan, media evaluation audience question
Aydan, media evaluation audience questionAydan, media evaluation audience question
Aydan, media evaluation audience question
 
Question four evaluation
Question four   evaluationQuestion four   evaluation
Question four evaluation
 
Aydan, media evaluation audience question
Aydan, media evaluation audience questionAydan, media evaluation audience question
Aydan, media evaluation audience question
 
5 magazine audience research
5 magazine audience research5 magazine audience research
5 magazine audience research
 
Magazine Advertisement Evaluation
Magazine Advertisement EvaluationMagazine Advertisement Evaluation
Magazine Advertisement Evaluation
 
Evaluation question 4 updated
Evaluation question 4 updatedEvaluation question 4 updated
Evaluation question 4 updated
 
Q research
Q researchQ research
Q research
 
Bauer media
Bauer mediaBauer media
Bauer media
 
Evaluation question 4
Evaluation question 4Evaluation question 4
Evaluation question 4
 
Eval social groups
Eval social groupsEval social groups
Eval social groups
 
Unit G321 - Evaluation 4
Unit G321  - Evaluation 4 Unit G321  - Evaluation 4
Unit G321 - Evaluation 4
 
Task 1
Task 1Task 1
Task 1
 
Media
MediaMedia
Media
 
Who Are My Target Audience
Who Are My Target AudienceWho Are My Target Audience
Who Are My Target Audience
 
Q magazine
Q magazineQ magazine
Q magazine
 
Task 1
Task 1Task 1
Task 1
 
Case study
Case studyCase study
Case study
 
Uses and gratifications explanation and application
Uses and gratifications explanation and applicationUses and gratifications explanation and application
Uses and gratifications explanation and application
 

Viewers also liked

Prospection vision plus_mars2014
Prospection vision plus_mars2014Prospection vision plus_mars2014
Prospection vision plus_mars2014Brice Apekomess
 
Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012
Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012
Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012naveenmcitp.india.nk
 
3in7 Helped Build Gdi1064
3in7 Helped Build Gdi10643in7 Helped Build Gdi1064
3in7 Helped Build Gdi1064Yanjun Song
 
Edition En Ligne Toulouse 2008
Edition En Ligne Toulouse 2008Edition En Ligne Toulouse 2008
Edition En Ligne Toulouse 2008Constance Krebs
 
Death Of Jesus
Death Of JesusDeath Of Jesus
Death Of Jesuswebpider
 
Week 10 finishing off
Week 10   finishing offWeek 10   finishing off
Week 10 finishing offAmy Hayashi
 
ICT in the arctic– Two Elements for consideration
ICT in the arctic– Two Elements for considerationICT in the arctic– Two Elements for consideration
ICT in the arctic– Two Elements for considerationOliver Krone-Franken
 
A framework for streamlining globally integrated services
A framework for streamlining globally integrated servicesA framework for streamlining globally integrated services
A framework for streamlining globally integrated servicesAli Elkhateb
 
奇妙的光
奇妙的光奇妙的光
奇妙的光awcc
 
Dn11 u3 a17_agmm
Dn11 u3 a17_agmmDn11 u3 a17_agmm
Dn11 u3 a17_agmmedherygaby
 
Produção de moldes
Produção de moldesProdução de moldes
Produção de moldesSasuke Sakura
 
Expozitie andrei branisteanu herastrau 2 mai 2010
Expozitie andrei branisteanu herastrau 2 mai 2010Expozitie andrei branisteanu herastrau 2 mai 2010
Expozitie andrei branisteanu herastrau 2 mai 2010Viorica Munteanu
 
Открытое правительство: как повысить качество высшего олбразования и науки в ...
Открытое правительство: как повысить качество высшего олбразования и науки в ...Открытое правительство: как повысить качество высшего олбразования и науки в ...
Открытое правительство: как повысить качество высшего олбразования и науки в ...Alexei Sitnikov
 
Assignment Nº 1: History of Educational Technology
Assignment Nº 1: History of Educational TechnologyAssignment Nº 1: History of Educational Technology
Assignment Nº 1: History of Educational Technologygi_cersosimo
 
Syllabus revisionnj edge
Syllabus revisionnj edgeSyllabus revisionnj edge
Syllabus revisionnj edgeKelly Bender
 
Raised bed construction
Raised bed constructionRaised bed construction
Raised bed constructioncvfawl
 
Presen Roy1
Presen Roy1Presen Roy1
Presen Roy1s1170214
 
Slide2
Slide2Slide2
Slide2S1715
 

Viewers also liked (20)

Prospection vision plus_mars2014
Prospection vision plus_mars2014Prospection vision plus_mars2014
Prospection vision plus_mars2014
 
Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012
Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012
Up gradation windows server 2008 r2 sp 1 (x64) to windows server 2012
 
3in7 Helped Build Gdi1064
3in7 Helped Build Gdi10643in7 Helped Build Gdi1064
3in7 Helped Build Gdi1064
 
Edition En Ligne Toulouse 2008
Edition En Ligne Toulouse 2008Edition En Ligne Toulouse 2008
Edition En Ligne Toulouse 2008
 
Death Of Jesus
Death Of JesusDeath Of Jesus
Death Of Jesus
 
Fotos Imposibles
Fotos ImposiblesFotos Imposibles
Fotos Imposibles
 
Week 10 finishing off
Week 10   finishing offWeek 10   finishing off
Week 10 finishing off
 
ICT in the arctic– Two Elements for consideration
ICT in the arctic– Two Elements for considerationICT in the arctic– Two Elements for consideration
ICT in the arctic– Two Elements for consideration
 
A framework for streamlining globally integrated services
A framework for streamlining globally integrated servicesA framework for streamlining globally integrated services
A framework for streamlining globally integrated services
 
奇妙的光
奇妙的光奇妙的光
奇妙的光
 
Dn11 u3 a17_agmm
Dn11 u3 a17_agmmDn11 u3 a17_agmm
Dn11 u3 a17_agmm
 
MQ: Musical Genres
MQ: Musical GenresMQ: Musical Genres
MQ: Musical Genres
 
Produção de moldes
Produção de moldesProdução de moldes
Produção de moldes
 
Expozitie andrei branisteanu herastrau 2 mai 2010
Expozitie andrei branisteanu herastrau 2 mai 2010Expozitie andrei branisteanu herastrau 2 mai 2010
Expozitie andrei branisteanu herastrau 2 mai 2010
 
Открытое правительство: как повысить качество высшего олбразования и науки в ...
Открытое правительство: как повысить качество высшего олбразования и науки в ...Открытое правительство: как повысить качество высшего олбразования и науки в ...
Открытое правительство: как повысить качество высшего олбразования и науки в ...
 
Assignment Nº 1: History of Educational Technology
Assignment Nº 1: History of Educational TechnologyAssignment Nº 1: History of Educational Technology
Assignment Nº 1: History of Educational Technology
 
Syllabus revisionnj edge
Syllabus revisionnj edgeSyllabus revisionnj edge
Syllabus revisionnj edge
 
Raised bed construction
Raised bed constructionRaised bed construction
Raised bed construction
 
Presen Roy1
Presen Roy1Presen Roy1
Presen Roy1
 
Slide2
Slide2Slide2
Slide2
 

Similar to Gratifications theory

Research into media theory
Research into media theoryResearch into media theory
Research into media theoryrobyngarcia
 
Research into media theory
Research into media theoryResearch into media theory
Research into media theoryrobyngarcia
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theorySylvia Snow
 
Audience profile media
Audience profile mediaAudience profile media
Audience profile mediaAsuka Young
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theoryEsmeJosling8299
 
Unit 15 lo1
Unit 15 lo1Unit 15 lo1
Unit 15 lo1JNaunton
 
Uses and gratification
Uses and gratificationUses and gratification
Uses and gratificationmeenaislam
 
Audience theories
Audience theoriesAudience theories
Audience theoriesamygrayox
 
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...Beth Sumecki
 
Theory research uses and gratifications media AS
Theory research uses and gratifications media ASTheory research uses and gratifications media AS
Theory research uses and gratifications media ASamyoughton14
 
Blumler and katz (1974)
Blumler and katz (1974)Blumler and katz (1974)
Blumler and katz (1974)ModemEZ
 
Media Evaluation 2.
Media Evaluation 2.Media Evaluation 2.
Media Evaluation 2.smullett3
 
Audience theories
Audience theoriesAudience theories
Audience theoriesamygrayox
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratificationsellieleigh
 

Similar to Gratifications theory (20)

Research into media theory
Research into media theoryResearch into media theory
Research into media theory
 
Research into media theory
Research into media theoryResearch into media theory
Research into media theory
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 
Audience profile media
Audience profile mediaAudience profile media
Audience profile media
 
4.proposal
4.proposal4.proposal
4.proposal
 
The uses and gratification theory
The uses and gratification theoryThe uses and gratification theory
The uses and gratification theory
 
Unit 15 lo1
Unit 15 lo1Unit 15 lo1
Unit 15 lo1
 
Uses and gratification
Uses and gratificationUses and gratification
Uses and gratification
 
Album launch
Album launchAlbum launch
Album launch
 
Audience theories
Audience theoriesAudience theories
Audience theories
 
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
Media Evaluation Question 2: How Does Your Media Product Represent A Particul...
 
Theory research uses and gratifications media AS
Theory research uses and gratifications media ASTheory research uses and gratifications media AS
Theory research uses and gratifications media AS
 
Audience theorists
Audience theorists Audience theorists
Audience theorists
 
Audience
AudienceAudience
Audience
 
Blumler and katz (1974)
Blumler and katz (1974)Blumler and katz (1974)
Blumler and katz (1974)
 
Media Evaluation 2.
Media Evaluation 2.Media Evaluation 2.
Media Evaluation 2.
 
Audience theories
Audience theoriesAudience theories
Audience theories
 
Album launch
Album launchAlbum launch
Album launch
 
Uses and gratifications
Uses and gratificationsUses and gratifications
Uses and gratifications
 
Log book
Log book Log book
Log book
 

More from cloosky

Analysis of poster advertisements
Analysis of poster advertisementsAnalysis of poster advertisements
Analysis of poster advertisementscloosky
 
Analysis of poster advertisements
Analysis of poster advertisementsAnalysis of poster advertisements
Analysis of poster advertisementscloosky
 
Analysis of poster adverts
Analysis of poster advertsAnalysis of poster adverts
Analysis of poster advertscloosky
 
News values.pptx media
News values.pptx mediaNews values.pptx media
News values.pptx mediacloosky
 
Tasnim masthead
Tasnim mastheadTasnim masthead
Tasnim mastheadcloosky
 
Tasnim masthead
Tasnim mastheadTasnim masthead
Tasnim mastheadcloosky
 
Newspaper presentation
Newspaper presentationNewspaper presentation
Newspaper presentationcloosky
 
Meida Evaluation 1
Meida Evaluation 1Meida Evaluation 1
Meida Evaluation 1cloosky
 
Meida Evaluation
Meida Evaluation Meida Evaluation
Meida Evaluation cloosky
 
Analysing Student Magazine
Analysing Student MagazineAnalysing Student Magazine
Analysing Student Magazinecloosky
 
Annotation of magazines
Annotation of magazinesAnnotation of magazines
Annotation of magazinescloosky
 
Annotation of Music Magazines
Annotation of Music MagazinesAnnotation of Music Magazines
Annotation of Music Magazinescloosky
 
Detailed annotation of a music magazine
Detailed annotation of a music magazineDetailed annotation of a music magazine
Detailed annotation of a music magazinecloosky
 
Blumler Katz Music Magazines
Blumler Katz Music MagazinesBlumler Katz Music Magazines
Blumler Katz Music Magazinescloosky
 
Magazine Mood Board
Magazine Mood BoardMagazine Mood Board
Magazine Mood Boardcloosky
 

More from cloosky (15)

Analysis of poster advertisements
Analysis of poster advertisementsAnalysis of poster advertisements
Analysis of poster advertisements
 
Analysis of poster advertisements
Analysis of poster advertisementsAnalysis of poster advertisements
Analysis of poster advertisements
 
Analysis of poster adverts
Analysis of poster advertsAnalysis of poster adverts
Analysis of poster adverts
 
News values.pptx media
News values.pptx mediaNews values.pptx media
News values.pptx media
 
Tasnim masthead
Tasnim mastheadTasnim masthead
Tasnim masthead
 
Tasnim masthead
Tasnim mastheadTasnim masthead
Tasnim masthead
 
Newspaper presentation
Newspaper presentationNewspaper presentation
Newspaper presentation
 
Meida Evaluation 1
Meida Evaluation 1Meida Evaluation 1
Meida Evaluation 1
 
Meida Evaluation
Meida Evaluation Meida Evaluation
Meida Evaluation
 
Analysing Student Magazine
Analysing Student MagazineAnalysing Student Magazine
Analysing Student Magazine
 
Annotation of magazines
Annotation of magazinesAnnotation of magazines
Annotation of magazines
 
Annotation of Music Magazines
Annotation of Music MagazinesAnnotation of Music Magazines
Annotation of Music Magazines
 
Detailed annotation of a music magazine
Detailed annotation of a music magazineDetailed annotation of a music magazine
Detailed annotation of a music magazine
 
Blumler Katz Music Magazines
Blumler Katz Music MagazinesBlumler Katz Music Magazines
Blumler Katz Music Magazines
 
Magazine Mood Board
Magazine Mood BoardMagazine Mood Board
Magazine Mood Board
 

Gratifications theory

  • 2. . Task two: take one or two music magazines and apply the use and gratifications theory to the consumption of these magazines Allot of young teenagers, want to know about their favourite rock star and the lifestyle these artist live. To pass their time they would want to find out about ways that will keep them amused and engaged into a particular subject, and these stories of rock stars keep them occupied. Surveillance: Using the media can notify a target group with new information such as new album releases, new artists and different events taking place, with the date, venue and costs. It can also update consumers with the latest fashion labels and the latest gadgets. Diversion: Ker rang! Includes crazy lifestyle stories about rock stars which diverse teenagers from the dull lifestyle into a new wacky world. Personal Relationships: knowing more about rock can help teenagers to socialise with people who are interested in the same genre, helping teenagers to socialise and make more friends. Personal Identity: Magazine can also have an effect on how consumers think, it can benefit them and help them realise what kind of person they are, and what aspects interest them the most.