Developing a user engagement strategy that fuels sustainable app growth is one of the most difficult aspects of developing a mobile brand, spanning everything from marketing campaigns to product development and beyond. Watch the On-Demand video of our webinar here at : https://bit.ly/3eDKhUM #EngagementStartegies #App #GrowthMarketing #MobileMarketing #UserEngagement #MarketingCampaigns #Webinar #CTEvents

1. 12th May 2021

2. The Leaky Bucket
Problem is Real
90%
of users churn in the
first 3 months
Average
User Retention
for Mobile Apps
%
Users
Still
Active
Days Since App Install

3. COMPLETE ENGAGEMENT TOOLKIT
Connect with customers where they are, in and out of the app, with
omnichannel campaigns and optimized app experiences, and optimize
across the customer lifecycle.
REAL-TIME ACTIONABLE ANALYTICS
Understand user behavior and trigger engagement campaigns in real
time.
UNIFIED CUSTOMER PROFILE
Break the data silos and unify data in the app and across all data
sources into a single view of the customer.
AUTOMATED & PREDICTIVE SEGMENTATION
Identify and engage with specific user groups to create relevant
campaigns that increase retention and LTV.
INDIVIDUALIZATION AT SCALE
Reach customers with content that is targeted to their unique
behaviors and preferences to maximize retention and LTV.
GROWTH
RETENTION
ENGAGEMENT

4. How AirAsia personalized its omnichannel
engagement to drive growth with CleverTap
● With diversification of business,
customers are more active on app
● Need for seamless engagement
and reminders in real-time
● Influencing purchase decision
● Personalization of not only content,
but channel and time
Boost in sticky
quotient
1.86% 1.23%
Boost in repeat
transaction behavior
9.1% 80%
Increase in retention
rates (compared to
industry average)
Reduction in
average
uninstall rate

5. Maximizing Conversion Rates
with micro segmentation and
detailed User Insights
Higher conversion rates
with Campaign A/B
testing and system
control testing
4X
Higher Engagement
with Onboarding
Campaigns on
CleverTap journeys
43%
• Real-Time User Insights
• RFM Based Segmentation
• A/B Testing & Control Testing
SOLUTIONS

6. Thank You!

7. Questions?
contact us at mai@clevertap.com