5 Trends Changing Back-To-School Shopping

19,769 views

Published on

What is contributing to the slowdown in back-to-school sales?

Published in: Technology, Business, Education
1 Comment
10 Likes
Statistics
Notes
  • I just loved this post. I just bought 45,000 quotes for $5 from http://fiverr.com/ashwinb65/give-you-45000-quotes Great for Social Media Marketing - for Twitter, Facebook, Linkedin and Slideshare
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
19,769
On SlideShare
0
From Embeds
0
Number of Embeds
2,841
Actions
Shares
0
Downloads
30
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

5 Trends Changing Back-To-School Shopping

  1. 5 trends BACK-2-SCHOOL SHOPPING changing by chris barbee, strategist
  2. the back-2-school shopping season is second only to holiday shopping
  3. by 9% this year b2s sales are expected to be down
  4. what gives, jack?
  5. a hangover from last year’s pent-up demand?
  6. no.
  7. high gas prices?
  8. no.
  9. increased payroll taxes?
  10. no.
  11. some contributing factors
  12. some contributing factors year-round schooling
  13. some contributing factors year-round schooling just-in-time shopping
  14. some contributing factors year-round schooling just-in-time shopping online ordering
  15. some contributing factors year-round schooling just-in-time shopping online ordering smartphones & tablets
  16. some contributing factors year-round schooling just-in-time shopping online ordering smartphones & tablets teenage unemployment
  17. 1year-round schooling
  18. in 2010more than 20% of u.s. public schools were on year-round calendars
  19. because of these programs families are shrinking the traditional fall shopping list
  20. so fall tax holidays are used to encourage b2s shopping
  21. 2just-in-time shopping
  22. this is a lingering behavior from the recession
  23. the needs of each child tend to be spread throughout the school year
  24. an effort by parents to better manage budgets
  25. almost 50%of working moms report they will reuse last year’s supplies
  26. backpacks last beyond may almost 50%of working moms report they will reuse last year’s supplies
  27. almost 50%of working moms report they will reuse last year’s supplies Tennis shoes aren’t only needed in August.
  28. & families are waiting for class-assigned supply lists
  29. additionally...
  30. Trend-savvy teens aren’t purchasing fall fashions months in advance anymore because of FAST FASHION
  31. Trend-savvy teens aren’t purchasing fall fashions months in advance anymore because of FAST FASHION
  32. these retailers are inexpensive & constantly update inventory to stay with trends
  33. 3online shopping
  34. this yearnielsen predicts 21% of b2s shopping will happen online
  35. That’s up almost 8% from 2010
  36. which fuels just-in-time & comparison shopping habits
  37. 4smartphones & tablets
  38. these items are replacing traditional school supplies
  39. these items are replacing traditional school supplies Books.
  40. these items are replacing traditional school supplies Books. Laptops.
  41. these items are replacing traditional school supplies Books. Laptops. Calculators.
  42. these items are replacing traditional school supplies Books. Laptops. Calculators. Trapper-Keepers.
  43. yes. trapper-keepers.
  44. they’re also lasting much longer as tech improves
  45. only 55% of k-12 will purchase new electronics this year & those who do will spend about 12% less than last year
  46. 5teenage unemployment
  47. while overall unemployment is down to 7.4% the rate for teens is still at 23.7%
  48. why is this important?
  49. 35% of teens help pay for b2s shopping
  50. so how should marketers deal with these new trends?
  51. space promotions across 12 month calendar Don’t anticipate seasonal spikes in sales.
  52. compliment online sales with offline promos don’t make moms choose
  53. And available year-round. keep fashions fresh
  54. don’t fight the tech revolution
  55. adapt. evolve. survive.
  56. and finally...
  57. drive sales by utlizing student-only discounts

×