10 reasons why you should invest in OOH during summer

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Clear Channel Belgium Where brands meet people

Summer is an important period to communicate. Discover the 10 reasons why an out-of-home campaign is a must have.

Marketing

10 reasons why you should invest in OOH during summer

More from Clear Channel Belgium Where brands meet people

Enriching your brand experience From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging Thanks to our highly flexible planning you choose your locations, your timing and the strength you need. And you reach specific audiences in their optimal environment with these targeted clusters. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

Luxury City Play Cluster

Clear Channel Belgium Where brands meet people

Branding with a beat From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging City Play targeted clusters provide an exceptional new playing field in which advertising agencies can creatively make brands more dynamic for immediate engagement with specific audiences in their optimal environment. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

Young City Play Cluster

Clear Channel Belgium Where brands meet people

Show off your brand From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging City Play targeted clusters provide an exceptional new playing field in which advertising agencies can creatively make brands more dynamic for immediate engagement with specific audiences in their optimal environment. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

Upscale fashion City Play Cluster

Clear Channel Belgium Where brands meet people

Right shot for your goal. From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging The high-quality City Play screens are being set up in premium locations, in the centre of the European capital and at the coast. These targeted clusters have been created to reach specific audiences in their optimal environment. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

Sports City Play Cluster

Clear Channel Belgium Where brands meet people

Retail sales increase. From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging The high-quality City Play screens are being set up in premium locations, in the centre of the European capital and at the coast. These targeted clusters have been created to reach specific audiences in their optimal environment. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

Retail City Play Cluster

Clear Channel Belgium Where brands meet people

Educate first, sell after. From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging This targeted cluster has been created to reach specific audiences in their optimal environment. From context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

School City Play Cluster

Clear Channel Belgium Where brands meet people

Your trendy tailored campaign. From Brussels to the coast, City Play is the biggest urban digital network in Belgium. It’s also THE solution that guarantees a maximal flexibility in terms of: · planning: you choose your locations, your timing and the strength you need · communication: from context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging This targeted cluster has been created to reach specific audiences in their optimal environment. From context-based to dynamic content, engage with consumer on the move and drive action with relevant and timely dynamic multiple messaging. Are you shopping addicted? Movie-buff? Fashionista? Foodista?

Fashion City Play Cluster

Clear Channel Belgium Where brands meet people

Summer is upon us: time to get Outdoor! 10 reasons to advertise OOH

Clear Channel Belgium Where brands meet people

Adshel Optimum XL & Play - The most innovative Out-Of-Home offer in Belgium

Clear Channel Belgium Where brands meet people

Outdoor advertising during summer

Clear Channel Belgium Where brands meet people

Outdoor advertising for the retail sector

Clear Channel Belgium Where brands meet people

Outdoor advertising for the gardening sector

Clear Channel Belgium Where brands meet people

Outdoor advertising for the toy sector

Clear Channel Belgium Where brands meet people

With People & Places, advertisers can choose 2m² panels close to the most favourable sites for their brands to influence efficiently the purchasing behaviour of their target group, from home to the point of interest, in an optimal mindset and in the best context. We develop flexible solutions for them in order to optimise ROI from OOH. This offer is based on geographical and temporal proximity and on the consumers’ advanced profiling. Each case is a unique story and the satisfaction of our customer is a top priority

People & Places - Proximity, flexibility & affinity

Clear Channel Belgium Where brands meet people

Campaigns kick off in September when back to work?

Clear Channel Belgium Where brands meet people

Consumption is lower during summer?

Clear Channel Belgium Where brands meet people

Traffic is lower during summer?

Clear Channel Belgium Where brands meet people

Everybody is abroad during summer?

Clear Channel Belgium Where brands meet people

Did you know that …contextual ads are 19% more effective? …engagement is 32% greater for contextual ads? …emotional intensity is 16% higher for contextual ads? …87% heavy car users say MOF offer brands the space for creative & out of the box campaigns? …Clear Channel turned over 50 concepts into Create success stories these last 2 years? …we’ve built a 108m² MegaMOF out of 3 MOF billboards?

Context & Create

Clear Channel Belgium Where brands meet people

Did you know that … you can choose through more than 14,000 POI spread throughout 20 categories? …Clear Channel covers more than 400 fishmongers within 500m distance? …over 900.000 people visit one of the 44 most important Belgian railway stations daily …87% heavy car users think MOF billboards enhance the brands and campaigns which are displayed on it? …39% say MOF advertising give them a positive feeling towards brands advertised on it? … you can benefit from 100 high quality backlight MOF billboards ?

Flexibility & quality

Clear Channel Belgium Where brands meet people

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