1. Your Heart Your Future – Business/Operating Plan
Claudiu Militaru
consulting@dilemma‐management.com
2012 © dilemma‐management.com

2. About Us
> Small consulting practice based in Chicago
> Expertise on open source cross platform apps (HTML5)
> More than 15 mobile apps developed for the last 3 years
> Apps (for smartphone & tablets) available on: Apple App Store,
Google Play, Blackberry App World, Nokia Ovi Store
> Nimble, focused, passionate, flexible
2012 © dilemma‐management.com

3. Business Plan ‐ Changes
> Incorporate changes based on the testing period
(November 19‐ December 31)
> Augment the app stores reporting and extend already built
in one (form type, date, platform)
> Consider developing a forum/group to build a community
around it
> Publish the app to: Apple App Store, Google Play and
Blackberry App World
> Target date: end of 2012
2012 © dilemma‐management.com

4. Business Plan – Future Development
> Develop app for Windows Phone 8 (in progress)
> Develop app for Blackberry 10 smartphones (in progress)
> Develop app for Blackberry 10 tablets
> Publish the app to Blackberry App World and Windows Store
> Target date: end of 2012
2012 © dilemma‐management.com

5. Business Plan: 2013 ‐ 2014
> If selected winner, reinvest $10,000 in maintaining,
supporting and marketing the app
> Support the app beyond 2013 depending on the
Availability and pricing of the 3rd party APIs
2012 © dilemma‐management.com