8. 19631938
FAIR LABOR
STANDARDS ACT
advocates minimum wage
regardless of sex WORLD WAR II
7 million women replace the jobs
of men who went off to war
1941
EQUAL PAY ACT
makes it illegal to pay women
lower rates for the same job
strictly on the basis of their sex PITTSBURG HOUSE CO. VS PITTSBURG
COMMISSION ON HUMAN RELATIONS
Supreme Court bans sex
categorization on employment ads
1973
2009
LILY LEDBETTER
FAIR PAY ACT
prevents pay discrimination by
allowing a person to file a complaint
with the government against their
employer within 180 days
50 YEAR ANNIVERSARY
OF EQUAL PAY ACT
pay gap remains wide open
2013
11. 16-19 20-24 25-34 35-44 45-54 55-64 65+
76.175.373.6
77.4
88.7
92.990.7
THE PAY GAP
WIDENS WITH AGE
women under 35 earn about 90% of what
their male counterparts earn, while those
over the age of 35 can earn as low as 73%
source: NYTimes
12. FINANCIAL SPECIALISTS
PODIATRISTS
BROKERAGE CLERKS
PHYSICIANS AND SURGEONS
AIRCRAFT PILOTS
FINANCIAL ADVISORS
DENTISTS
ACCOUNTANTS
VETERINARIANS
LAWYERS AND JUDGES
ECONOMISTS
PHYSICIAN ASSISTANTS
POSTSECONDARY TEACHERS
COMPUTER HARDWARE ENGINEERS
CRIMINAL DETECTIVES
P.R. SPECIALISTS
PSYCHOLOGISTS
CONSTRUCTION MANAGERS
COMPUTER SOFTWARE ENGINEERS
NURSES
PHARMACISTS
CHEMISTS
DENTAL HYGIENISTS
H.R. SPECIALIST
ADVERTISING SALES PEOPLE
4
9
11
12
14
14
15
15
16
16
17
18
18
19
24
26
27
29
29
29
29
33
34
100
100
96
91
89
88
86
86
85
85
84
84
83
82
82
81
76
74
73
71
71
71
71
67
66
THERE IS A PAY GAP
IN EVERY PROFESSION
even in some of the
highest paying industries
13. today, the average woman earns only
78% of what her male counterparts make
this disparity will cost her about $431,000
over the course of her lifetime
THE GAP HAS
BARELY BUDGED
IN OVER A DECADE
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
787777777777777778777777767776
7372737474
7172727170
72
69
666564656564
62
58
6060
5858
60
58585756
605959585858
60
58585858
6161
6364636464646464
source: AAUW
17. I T ’ S H U M A N N AT U R E T O O V E R L O O K
T H I N G S T H AT D O N ’ T I M PA C T U S D I R E C T L Y
but that doesn’t make us immune to what we don’t acknowledge
THEINSIGHT
18. M I L L E N N I A L W O M E N T H I N K T H E PAY G A P I S A M Y T H
more than half said they didn’t feel the wage gap applied to them
source: Forbes
THEISSUE
19. B U T T H E Y C A N ’ T A F F O R D T O G E T C O M P L A C E N T
the wage disparity widens as women age, so even those who aren’t
struggling for pay equality now will likely face a gap in the future
THEISSUE
21. 18-24
urban dweller
on the cusp of entering the workforce
THETARGET
M I L L E N N I A L W O M E N
AMBITIOUS — want to make it to the top of
their profession
OUTSPOKEN — spread the word about things
that matter to them
HEAD OF THE PACK — tend to be the leaders in
their peer group
CURIOUS, BUT NOT AWARE — don’t always keep
up with current affairs, but they’re
interested in learning more about the world
30. MILLENNIAL MEN | AGE 26-34
open to change
passionate & caring
believe in being part of a global community
successful & ambitious in their careers
highly educated & have junior-level leadership experience
beginning mortgage or new car payments
potential dual-income household
starting to think about marriage & family
THETARGET
31. MILLENNIAL MEN WANT TO TAKE
ON MORE RESPONSIBILITIES
they tend to be activist by becoming early
adopters for correcting inequality
THEINSIGHT
32. MILLENNIAL MEN ARE THINKING ABOUT
STARTING A FAMILY THEREFORE THEY ARE
MORE LIKELY TO EMOTIONALLY RESONATE
WITH THE GENDER PAY GAP
THESUPPORT
33. CLOSING THE GENDER PAY GAP WILL
ULTIMATELY BENEFIT MEN IN DUAL
WORKING RELATIONSHIPS
THESUPPORT
34. SHOWING MILLENNIAL MEN THAT THEY NEED
TO TAKE RESPONSIBILITY FOR THE GENDER
WAGE GAP BECAUSE IT WILL BENEFIT MALES
AND FEMALES IN THE LONG RUN
THECHALLENGE
